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Twitter Trends 2022 Report: Decoding Emerging Trends On Twitter | EXCLUSIVE | Storyboard 18hello and
Updated on Jan 19,2023
Twitter Trends 2022 Report: Decoding Emerging Trends On Twitter | EXCLUSIVE | Storyboard 18
hello and welcome to the storyboard,special the conversation twitter trends,2022. i'm shibani,twitter trends report captures the,themes and interests that are shaping,consumer behavior in the global and the,indian market and this year's twitter,trends report dives deep into what's now,what's next and what lies in the future,this year the report found three biggest,movements emerging to the top of,conversation finance go social fans,build worlds and entrepreneurship hits,peak culture to tell us more about it we,are joined in by prieta,director global business marketing apac,twitter and to speak more about global,trends that have emerged from the,research we are joined in by lisa kawi,global head of twitter trends lisa uh,preetha welcome to cnbc tv 18. thank you,so much shibani a pleasure to be here as,always,lisa let's begin this conversation with,you uh in 2021 twitter trends report is,drastically different uh you know from,the 2020 uh to report what has really,changed and shifted in the last year if,you can throw in some light on that,yes and it is quite different um so,there's so much happening on twitter so,we've just been focused on,surfacing the most pertinent,conversations the ones with the most,energy,all those things that we talked about,last year so things like well-being and,tech absolutely still relevant,but in 2022 we set out to distill that,further really just to showcase,three big trends there's just three big,ones um really the movements of tomorrow,so we're focusing a bit more on future,facing trends the ones that are driving,culture forwards,and that's really how i like to think,about the conversation on twitter it's a,reflection of culture but it's also a,driver of culture,so this year we introduced a more,advanced methodology not just to surface,conversational trends but to apply,prediction over that so we did this by,looking at patterns um so looking at,things like long,and short-term growth as well as that,volatility over time so whether that,conversation is driven by peaks and,troughs whether it's more stable and,that really kind of all comes together,to tell us what we think is now what we,think is next what we think is sort of,the things to watch in the future,which is really interesting um to think,about those sort of interesting corners,of twitter or the whispers to indicate,where things could be going,so the trends themselves are very,different from last year but what's,consistent is us really leaning into our,most important asset,that's the people on the platform and,there's millions of everyday tweets,yeah correct uh also over to you preeta,can you talk about the key findings that,have emerged for india and what type of,conversations are you witnessing i,believe uh you know as i mentioned,earlier finance goes social fans build,the world uh and entrepreneurship hits,peak culture uh have been the key,trends that have emerged so if you can,also share in some light on that and,what are the type of conversations,around these that you have witnessed,yeah uh for sure shivani so like lisa,said um this year we've looked at the,research from a very different lens more,predictive more from a future lens uh so,we all know that india is a very diverse,country with many languages and cultural,nuances so any piece of research that we,do has to be,done keeping this in mind,we also know in many ways that the,biggest movements start quietly and idea,becomes a conversation and then becomes,a major cultural shift,so in this year's report it is designed,to look at the most important aspect of,twitter the people who use it on a daily,basis and we looked at the trends from a,global lens before synthesizing this for,india and also what does this mean for,brands specifically in india because,that's more critical for us uh so the,three trends like you mentioned that,emerged firstly let's talk about finance,going social,this trend reflects indians growing,interest in learning and sharing about,investments markets and all things money,and,i would say that investing has truly,entered the timeline and the chat,we're seeing an increasing number of,individuals experts uh and people coming,on to twitter sharing their knowledge,their personal experiences as they go,through this financial journey of theirs,and we've also seen a lot of brands and,organizations also coming forth to,engage with this linden audience and,community,if you look at the next trend fan built,words we all know that fan communities,have been prevalent for many many years,but today these communities are now at,the front and center of conversations,our fans today no longer just follow,their celebrities they're in fact,leading the discourse in many ways while,making their rules and also building,value for themselves and their,communities at the same time uh we like,to say that fan build worlds are truly,here to stay and fact as more and more,people go online in india these worlds,are said to be become,more inclusive powerful and central to,cons
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