twitter analytics

How to Effectively Use and Understand Twitter Analytics

hello karina essa here from social media,worldwide and in this video,i want to share with you how to,effectively use twitter analytics,twitter analytics is twitter's built-in,analytics feature that allows you to,track the performance of your twitter,account in other words it's a free tool,you can use to check how well your,twitter account is performing,as well as provides detailed information,about your audience,there are many benefits to using twitter,analytics the first benefit is,collecting information about your tweet,impressions in other words how many,times your tweets were displayed in,people's news feeds,another benefit is that it displays how,many people visited your profile so you,can see whether some of your efforts,triggered a spike in profile visits,twitter analytics also displays how many,mentions your tweets received in other,words,how many people mention you in their,tweets by adding your username in their,tweets or by sharing one of your tweets,a mention is like an endorsement and if,the person who mentioned you is,influential it can really allow you to,increase your followers,and profile visits for free twitter,analytics also displays how,many new followers you gained checking,your twitter analytics is important,because it gives you the ability to see,which tweets are performing the best so,you can publish content that is aligned,with what works best for you,plus if you notice a tweet has performed,particularly well you can turn,the tweet into an ad to check your,twitter analytics simply log into your,twitter account,and on the left hand side click on the,three dots,when you do a menu bar will appear,simply choose the tab called analytics,the twitter analytics dashboard is very,easy to navigate at the top of the home,page you'll see a summary of your,account activity based on the past,28 days below the summary you will see,analytics for each past,month simply scroll through the months,and compare how each month performed,you might notice that during a certain,month you experience a spike in mentions,if that's the case check which tweets,were shared and what they have in common,if you notice that these tweets have,something in common maybe they all,included a video they all talked about,the same topic,then this is a clear indication that you,should publish similar content,alternatively if you notice that a lot,of people are simply adding your,username,in their tweets check the reason why,they might be doing it it's a great way,to monitor your reputation as,mentions can be positive or negative if,some mentions are negative respond as,fast as possible,to stop any negativity spread and go out,of control,simply acknowledge people's feedback and,offer a solution if the mention is,positive then you'll want to acknowledge,it too,you can acknowledge a positive mention,in several ways you can acknowledge it,by responding to the tweet saying,something like,thank you for your mention to do so,simply click on view tweet,and then click on the double arrows and,start typing,your acknowledgement the other way to,acknowledge a positive mention,is by following the person who has,mentioned you if you don't already,you can do so by clicking on their name,and then clicking on,follow you can also acknowledge someone,who has mentioned you in a positive way,by also mentioning them in your tweet,simply add their username in the tweet,you compose,lastly you can acknowledge a positive,mention by engaging with the person's,tweets,either retweeting them liking them or,leaving a positive comment simply go to,their profile and start scrolling,through their tweets,and see which of them stand out for you,to engage with another important metric,under twitter analytics is the top,follower metric this display is the most,influential person you've gained,as a follower within 30 days this metric,is important because by acknowledging,who is the most influential follower,you've just acquired,you can start building a stronger,relationship with that person,since they're already following you you,can send them a direct message,which is a personal message on twitter,you can start by thanking them for,following you,and then send them free resources you,think they might be interested in and,ask more questions about them,make sure that during the first few,interactions you don't ask them for any,favors,just focus on building a relationship as,it can be very off-putting for people,later you can take advantage of the,trust you've built to potentially ask,for an,endorsement or promotion another,important metric under twitter analytics,is the top tweet metric this displays,your most popular tweet of the month,this is beneficial in two ways first it,gives you a clear indication of what,type of content your audience is the,most responsive to so you can focus on,creating similar content,the other benefit is that you can turn,this tweet into an ad,to scale your results because if a tweet,performs well organically,chances are it will perform ev

The above is a brief introduction to twitter analytics

Let's move on to the first section of twitter analytics