richart ruddie twitter
Building Reputation Resilience. With Richart Ruddie and Drew Rossow (BeInCrypto, Bloomberg Law).than
Updated on Jan 29,2023
Building Reputation Resilience. With Richart Ruddie and Drew Rossow (BeInCrypto, Bloomberg Law).
thank you for being here today thank you,for having me so brand and reputation,management what is it how would you,define reputation management today in,2022 where we live in an age of,twitter tik tok uh instagram facebook,reddit,yeah uh it's a great question so today,brandon reputation management is how,you're perceived or how you look on the,internet,um as you know everybody has a computer,in their pocket so they take it out and,they're instantly looking up uh your,brand if you're going out to eat,somewhere in austin you're going to take,out your phone you're going to look at,the yelps yelp reviews you're going to,look at the google reviews you're going,to look to see if there's anything else,that may be a violation or issue,that maybe the restaurant had had um so,what our company does is we help people,that have been um tainted for,usually reasons of no fault of their own,and we help them to replace unwanted or,negative content on the internet with,good and positive content and help them,grow their business instead of losing,business due to due to having a negative,review or negative image on the internet,so why does it seem,that now more than ever,brand and reputation management is is,crucial is it,new is it just we're finally paying,attention to it is it the technology is,it the news what what's the phenomena,going on here yeah i think that's kind,of a catch-22 today because,up until 2016,we didn't really hear the word fake news,so much now,every time something happens that people,don't like they say oh fake news,um so in a way it's become,a catch-22 because some people now,discredit a lot of the news,organizations and media because of,what's happened in in the world over the,last uh five and a half six years so,um right now it's so,more important than ever to make sure,that you have a good reputation good,image but it's just becoming more known,now because especially with the covet 19,in the pandemic as more people were,forced to adjust to a digital world when,you go out to a restaurant now,how many times are you seeing a qr code,versus a paper venue and that's because,we're making this digital transformation,overall as a society and we've leaped,forward years,when kobit 19 kind of came into our,lives and took over,so with your business reputation,management company what does,the,average,and i put average in quotation marks,because i don't think any client is the,same but what does an average client,look like with somebody walking through,your doors and and saying we need your,help yeah we really run the gamut of,small individuals to large corporations,um for example today we had an,ex-basketball player who had a dui in,the past and is running a non-profit now,and is worried that it may affect their,chances both getting into the hall of,fame as well as also uh the non-profit,which is not related to their playing,days in professional sports,um we also have people that are very,involved in the crypto world um who have,been involved as advisors on many,projects as you know,not every ico or every crypto startup,has been successful so,some of our clients come to us and they,say i want to disassociate from,being an advisor in the past for this,company um and i don't want that to,affect my ability to focus and advise,and consult with other cryptocurrency,startups or,companies in the blockchain space,we also deal with a lot of direct sales,companies we deal with hospitals,reputation management isn't a very,strict niche it encompasses almost,everybody and i used to speak at these,conferences,and while i was there i would tell all,the audience to take out their phone and,to type in their company name and then,type in the word reviews or type in,their company name password complaints,and then i'd ask them what do you see,and one would say i see ripoff reporter,i see,scam.com or i see you know one star,reviews,um and then i go through different,processes and ways in which they can,improve their reputation they can change,some of the negative habits that maybe,their sales people hadn't had uh,enrolled in to uh get them to the point,where they had negative reviews so um we,also help with consulting and ensuring,that companies can uh reverse,negative content online and improve,their reputation so they don't have to,worry about negative reviews and issues,moving forward as much,and shifting into the legal a little bit,you know myself i'm a practicing,attorney five years now and i you know i,dabble in the internet and uh you know,cyber law space and and regularly work,with,clients from different industries who as,you mentioned,may have unfavorable articles uh,listings and,you know i believe your your group also,works with a variety of lawyers as well,is that is that correct yeah we have a,really strong network of attorneys that,come to us because,uh they call us if anybody knows the,show ray donovan they call us kind of,the ray donovan of the internet where,we're fixers and we find creative ways,to,solve problems onli
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