uh microsoft back to microsoft for a,moment,the we have some figures i know you're,big business big money guy,we when we started talking about the,tick tock stuff,your first question was how much yeah,what are we talking about here are you,trying to buy,talking because yeah because you talk,about billions of people using it,and uh you had gone on tick tock,recently,so you were afraid of losing it,well all i can say is,using the app without uh an account,it's a good vibes it's a good time,waster,you learn a little bit yeah and uh yeah,conspiracy theory really willie doo's uh,will he do works for bite dance,conspiracy theory,yeah he's like all i can say about tick,tock is good vibes,yeah just good vibes i think donald,trump would disagree with you,i'm just uh going home with the,briefcase full of cash yeah exactly,no wonder it's good vibes the cash in,the briefcase it's got all the vibes in,the world,uh we're joking of course anyways,we have some numbers apparently buying,tick tocks us operations could,reportedly cost microsoft,anywhere from 10 billion to 30 billion,so it's a huge range,and i'm sure it's contingent on all,kinds of,variables that like like uh,how for example,do we get do we move are we able to move,all the data what are the costs incurred,in doing so,and how big of a headache is that and,what kind of hoops do we have to jump,through for the government,and and all these things that could,potentially impact that eventual cost,yeah not to mention the u.s uh treasury,is going to get a cut apparently,that's right you're referencing uh,you're referencing the clip that went,out recently we put out recently,trump wants a piece of the deal yeah as,well i don't know if that's included in,his 10 to 30. now the reason this number,might be surprising is because,originally when there was talk of,us-based investors,that are already invested in bite dance,just taking ownership of the us,operations,there was a valuation floating around of,about 50 billion 5-0,so this is knocked down quite a bit and,it was something that i speculated,early on that if you make the threat to,ban the app if they don't get a sale the,closer that you get to the band date,that sounded like i said band-aid band,date,the lower the value this is weird isn't,it it's they don't have,this is where this thing gets into,godfather territory,the offer making an offer they that you,can't refuse,i'll make him an offer he can't refuse,you get you get you get what you get,or you get nothing what,you haven't you can't it's i don't know,man it's a,it's a tough one for me to figure out,because wha if you're microsoft why,don't you just wait too,if are you really that worried that,facebook or google,why don't you just chill wait till day,44 and say all right last chance,yeah 10 10 billion uh not 30 yeah,or 5 billion or whatever and don't and,and you know what be quiet about it,because you're about to get nothing so,you should be happy,yeah and look at instagram reels it's,doing really well so,negotiation is about leverage yeah,and having trump in there saying what,he's saying that is banned no matter,what it gives,all the leverage exists on the u.s side,and so you're at microsoft your bomber,whoever you are,and you go you have a phone call with,trump you say let's wait it out,you say keep making the threats make the,threats even harder let's,you know i want to catch a deal here i,mean i'm not saying that's what's going,on but like you just look at the,specifics and realize,man if it's going out if it goes to zero,eventually then this clock,leading up to the ban is essentially,the the clock ticking on the valuation,as well,bizarre but anyways so this deal by the,way,would only be for the operations in us,canada new zealand and australia,so english-speaking countries,with ad markets and and all the rest of,it it's,um it's not all of tick-tock to be fair,and in fact tick-tock comes out and says,yeah it's not that big of a deal it's,it makes up 10.3 percent of tick-tock,downloads in the last 30 days,the u.s and i look at that and i think,to myself really 10,well where are these downloads coming,from and,sure the world is a very big place but,i'll tell you from my experience will,now i can only speak for english,speaking content because that's what we,produce,when you look at the cpm figures the,advertising figures,across different countries,they vary widely the potential money you,can make from advertising depends on the,purchasing power of the person you're,advertising to,yes which then ends up in the cpm figure,that we end up getting paid for,advertising,and so we get this glimpse into the,global landscape for,where you can make money and cpms in,places like the us can be astronomically,higher,than other markets halfway across the,world,so even though and we don't we don't,have these figures and,presumably at some point tick tock,wanted to make some money,so if we see a 10 download rate and you,say oh well tick tock can go,on in the other places they go
Let's move on to the first section of tiktok valuation
TikTok owner ByteDance valuation now exceeds $100 billion: report
TikTok owner ByteDance valuation now exceeds $100 billion: report
the owner of tik-tok bike dance has,exceeded 100 billion dollars in,valuation in the private market so yes,tick tock is huge very big right now,I don't know miles you product you,remember myspace do you do ok myspace,was once worth twelve billion dollars,right these social networks but look I,mean Yahoo,itself was once worth a lot of money as,well there's lots of companies in this,area that have had difficulty,maintaining these valuations what are,you a hundred billion for per tick tock,I mean frankly what we work was close to,that and now look at we work is this a,real real number um look it's a real,number of someone you know kind of sold,their shares and that's basically with,the bloomer story is saying that you,know secondary market private,transaction valued some of some percent,of the stake and a hundred billion,dollars I mean it doesn't seem,far-fetched to me right if you look at,the engagement that tik-tok has I think,the potential of the platform we can,assume that Instagram is worth I'd say,at least two hundred and fifty billion,dollars if you look at their sales,trajectory that basically be like 12,times,their most recent sales based on what we,think is happening inside of Facebook so,I don't think 100 billion dollars for,tik-tok is crazy the question is can,they keep this momentum and like can,they avoid the kinds of missteps that,tripped up say a snapchat now snapchats,right in a lot of those wrongs but,snapchats not worth anything close to,100 billion dollars Twitter I think has,punted and stumbled through a lot of key,moments in its history really Facebook,has been the only social network that,has actually done what social networks,are supposed to do which is acquire as,many users as possible and monetize them,all in an effective and efficient manner,and so I think the road to tik-tok,justifying 100 200 300 400 billion,dollar valuation and it's certainly,challenged we know the personnel move,they made earlier this week bringing,over Kevin Maher from Disney that makes,them appear very serious in their,efforts you know,make this happen but at the same time,then there's the entire regulatory issue,Chinese listed companies in the US the,luck in situation what does that say,about all this,so I think there's a lot of hurdles,along the way but it doesn't seem crazy,to me that the thing teens love most,would be birth 100 billion dollars well,and guys along with getting more serious,as a business we know tick tock getting,more serious hiring Kevin Mayer getting,more serious also often ends up meaning,ruining your app doesn't it and we,expect that some more mature form of,advertising is going to come as someone,who has reluctantly finally downloaded,tick tock amid coronavirus I noticed,that sometimes when I fire up the app,you see an ad play and it always takes,me a second to realize it's an ad just,like an Instagram sometimes I think they,are intentionally misleading in it it,looks like it's just a tick-tock and,then you wait a minute this is an ad and,usually it's like a movie trailer,something like that but I noticed that,at the top right of the screen there's,an option to just stop yet it says skip,ad and I tap that right away and that's,nice that you could just get the ads but,eventually you would think they're not,going to let you just get the ads so,easily because they're gonna want to,monetize and that's when the rubber hits,the road and you see if people want to,stay on the platform you know I think,Instagram has a lot more ads on that it,ever did before but I also think and,maybe this is to the credit of the,brands that advertise on there the ads,tend to not be super super obnoxious and,invasive ads I see on Twitter are awful,sorry which one do you think are not,invasive the Instagram ones I think,usually especially for like apparel,brands or products yeah just the same as,an actual Instagram post would look from,that brand so I just scroll on past it I,have never been fed an ad in tik-tok now,maybe I missed it being an ad I guess I,don't know as you said they they can,they try and make them just look regular,but yeah once you start messing with the,engagement in getting that feed all,cluttered tick-tocks audience is,different than people that were on,Facebook and we're already connected,with all their family and we're like,very fine you know your mom's gonna take,all these ads I'm not sure that a,14-year olds is gonna put up with it but,I don't know Dan you you you've done a,very good,tik-tok I have not I tried miles and I,to do tick-tock when we were in the,studio and we could never do it so there,was like ha ha look old people on,tick-tock you did a good job I can't I,can't figure out all that stuff hey,investors Zach Guzman here are you,interested in learning more about the,markets and getting the latest financial,news well then click right here to,subscribe to our Yahoo Finance youtube,channel get the latest up-to-the-minute,market analysis big interviews in the,world of finance and info
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Continue the next second section about tiktok valuation
Former TikTok CEO Kevin Mayer on ByteDance decision to scrap IPO plans
Former TikTok CEO Kevin Mayer on ByteDance decision to scrap IPO plans
kevin mayer former ceo of tick-tock and,long-time executive at disney thank you,so much for joining us today,there's so much to talk to you about,this morning,but i want to start with a headline,about your former company,tick tock this news that parent bite,dance is going to be holding back,on that ipo amid a regulatory crackdown,in china,what does all that news say to you about,the future of tech giants in china,well look julia nice to nice to be,joining you again um,it's always a pleasure i it's hard to,say exactly what it means,i do think that it's um surprising to me,at this point,with a company like bite dance which is,so obviously,ready to be a public company and should,access the public markets,that a good nine months after i left,these,geopolitical concerns are still are,still rocking the boat over there so,it's disappointing to see it,i don't have any specific insight other,than what i'm reading and what you're,reading,but it is a bit surprising to me that's,a company,you know led by a great team of um of,executives with an amazing technology an,amazing product,should be a public company in my opinion,kevin right now you're focused on on,your investing uh both,as running us back and also other,investments and i'm wondering,whether you would invest in a chinese,company now based on,what you know well that is a,very interesting question um there is a,continuing,sense of uncertainty and risk that,is uh that's clearly present uh for,investors uh including myself that those,that present some,a higher bar for returns so uh you know,i i might very well invest in the,chinese company but my expectations for,what,it could yield would be heightened so i,think that it just adds a risk factor,um and and it does it does create,uh it creates difficulty and it creates,higher expectations for what you can,ultimately achieve,in success with an investment in china,interesting and at the center of this,latest chinese regulatory crackdown is,concerned about,data and the collection of data based on,what you know,and as you look at the landscape right,now you know obviously we're,we're focused on privacy and data here,in the us as well,do you think that we should be concerned,um either as,consumers or potential investors should,be concerned about the type of data,that tick tock and other chinese,companies are collecting,well look when i was at tick tock i,think the data that uh that,that particular app collected was,actually a bit less than what other,similarly situated social media apps,we're collecting,so i just think it's it's it's good data,hygiene and privacy hygiene to be very,aware and cognizant of what you're,sharing on social media because,that data is captured that data can come,back uh,later in life to uh to potentially on,you,so i think it just makes sense to be,careful in any event,um look i think that uh that,data collection and privacy is a global,issue it's not just a china or u.s issue,and i think it should be taken seriously,and i think governments will continue,to create more urgent requirements and,and guard rails around the use and,collection of data so i do believe that,as investors we should be also aware of,the risk that that entails that,some of these business models might not,be as robust in the future as they are,today,given that there might be a curtailment,in the amount of data that they can,access,and then deploy for monetization,purposes,kevin i wonder if they might be less,robust also because of,ongoing regulatory strategies from,governments ex,china you've got an eo out of the white,house on friday about,competitiveness obviously the eu doj,ftc is that changing the playbook right,now even,for something as limited as m a but,maybe something more broadly,at least in tech i think it is i think,that the,this ongoing march towards greater,privacy which i applaud by the way,there's a lot of positive,there's a positive nature to that in,terms of how it affects people's lives,and the risk that it entails for people,people's use of social media and,technology generally,i applaud it but i think it is it,extends well beyond china and i think,eu for instance was one of the first,movers in making privacy a very,privacy regulation a very prominent part,of the regulatory regime,and i think it's wise and i think it,will impinge upon monetization,opportunities in the future i think,targeted ads,will be more difficult to deliver than,they are today it will take a much more,sophisticated approach to get ads in,front of people that you know,are interested in those advertisements,things of that nature will become more,and more difficult to deploy and i think,that will cause,challenges that might also cause,opportunities if companies can crack the,code even in the face of these,more difficult data usage uh paradigms,i think those companies will actually,succeed even more so than,and separate themselves from the pack,even more so than they can today,so i think it creates a bit of a an,opportunity but mostly i t
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Continue the next third section about tiktok valuation
Tiktok community guidelines | Tiktok update guidelines and account warning account block
Tiktok community guidelines | Tiktok update guidelines and account warning account block
ゴルフ,を持って曲がっ,ちゃったもっとちゃんと,Okあー,海だよし行くぞ,うまい,砂だ,任天堂
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Continue the next fourth section about tiktok valuation
TIKTOK DEFEATED INSTAGRAM? | Meta Stock Analysis and Valuation | Meta Stock Intrinsic Value | $META
TIKTOK DEFEATED INSTAGRAM? | Meta Stock Analysis and Valuation | Meta Stock Intrinsic Value | $META
welcome everyone and thank you so much,for clicking on this video today we're,going to be taking a look at this,business right here meta platforms now,obviously this is a hot topic of debate,right this is everyone is talking about,this business basically uh really if you,just take a look at how many articles,get published about this business uh,especially because of the metaverse,obviously so on the one hand you have,the people that mock at the metaverse,the other hand people that say you know,this is going to be the next thing uh,it's really a hot topic of debate and so,for us investors obviously this is a,very interesting investment case the,valuation has come down tremendously,this business was once valued at one,trillion actually as we can see right,here now about 450 billion partly due to,BuyBacks okay so that is also uh doesn't,entirely correspond with the decline but,it almost does and then as we can see a,p e ratio which you know if you set this,to us like a year or a year and a half,ago we would really be looking at your,what you know matter at this PE that,seems a little bit crazy it all happened,it is very very interesting now as you,can see in the title today we're going,to be talking about Tick Tock right so,this is a very very important topic of,you know to talk about basically and one,that really surrounds matter enormously,now my goal of this video is just to,have a rather rational breakdown of what,is going on with uh with these,businesses and so I do want your opinion,so please if you think anything let me,know in the comments below but I,certainly want to show you some,statistics and together we're going to,be figuring out how big the threat of,tick tock really is,now first things first I want to start,off with some surveys okay what are,people spending their times on on social,media that is of course a very very,important uh you know important question,to answer now I need to already say that,this is very hard to actually,distinguish because most businesses do,not disclose time spend on their,platforms okay some do but most don't,right so also Facebook you know they,don't officially disclose how much time,is spent on Instagram or Facebook they,obviously do report about their users,right so how many uh persons per month,use it basically but obviously logging,in one time uh in 30 days you know,should suffice or perhaps you need to,spend like 10 minutes per month but you,know that doesn't really tell us how,much time gets spent on these apps,because you know with very little time,you already count as one of their,clients so if we see a big decline in,time spent on on Facebook book and,Instagram obviously that will impact the,numbers of matter in a tremendous way,but we don't necessarily see that,reflected in the in the numbers in terms,of how many people use their app right,so I still want to shed some light on,what's going on here once again we're,going to look at some numbers here and,they will differ okay so I try to really,do my research and try to come up with,the most uh the best numbers and the,most recent numbers once again there is,some difference because all of these,results come from surveys right you just,have to ask people how much time do you,spend you know open up your uh you know,your your iPhone and show me what what,what app you you spend most time on and,stuff like that so that's basically how,you have to do it and as we can see,right here we basically see that,Instagram Facebook and Snapchat,basically all are 30 minutes now Twitter,is a little bit of a a weird one because,in most service they don't really show,up but here it is for 35 minutes uh you,know perhaps yeah obviously this is the,US right so it kind of depends I guess,also on where you are outside the US,Twitter is not that big and as we can,see YouTube and Tick Tock are on top,with 45 minutes okay so this would,actually suggest that Tick Tock right,now is very much the most popular uh,application on the phone now it has some,other results and these results are a,little bit more nuanced I guess and I,think these are a little bit closer to,the truth okay,um as we can see you know Twitter is not,even here because that is also a little,bit of an outlier in the other survey,now as you can see right here this,server actually suggests okay that Tick,Tock came up in like 2017 2018.,um you know they could certainly be true,it kind of grew extremely quickly in,terms of spot time spent on the app,until 2020 and right now it is slightly,declining which makes sense Facebook is,declining overall right and as we can,see Instagram is doing quite well got a,little jump in 2020 and right now kind,of holds on to that activity on the app,okay so that is basically what's,suggested here and obviously the most,you know the most intriguing part of,this survey is that Facebook and,Instagram are are quite dominant here,okay so they are very much uh the,biggest,oh my apologies by the way I completely,missed Twitter here okay so Twitter i
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Continue the next fifth section about tiktok valuation
How Much TikTok Paid Me For 1,000,000 Views
How Much TikTok Paid Me For 1,000,000 Views
hey everybody in today's video i want to,show you exactly how much tiktok paid me,for a million views on tick tock,and if you're not familiar with this,tick tock basically has this thing,called the tick tock creator fund,and they paid the content creators on,there a certain amount of money based on,how many views they get,now you do have to apply and you do have,to qualify,to get in but i just made a video on,everything i did to get approved for,that,so watch that if you want to join the,creator fund here i just want to show,you exactly the analytics,of the million views in a couple of days,and then exactly how much they paid for,those views,that match up with those days and with,tick-tock you could use the tick-tock,app here for all of that,and you could use also ticktock.com and,log in,and see some of your analytics on there,so i got 3.8 million views since,i actually joined about seven eight days,ago but a lot of those views were before,i joined the creator fund but here on,the tick tock app basically,if you have a creator account and you,join the fun you,you get this thing called the creator,tools if you jump in here,they have the creator fund over here but,i'll show you the analytics here,so you can see how it matches up with,the video views here so,if you go to this page what i got paid,for was,875 000 views here and 136 here,and 107 so about 1.2 million views,if you add all these up now the problem,is,you do already have to get to a hundred,thousand so the couple bigger viral,videos before that million views like,these two million views,so almost the 2.9 million views before,that didn't get monetized because it,takes a few,days to apply and then to get in after,you go viral for the first time,so let me show you what that adds up to,here under the creator fun tab so today,you can see i got a dollar,so let's look at the dashboard here so,the day,i got accepted for about 200 000 views,i got six dollars and then the day after,that,this is about 875 000 views,about 23. and then the day after that,three dollars so i didn't go viral after,this video i did go viral,multiple times previous to this video,though but i was not,in the tick tock creator fun at that,time so so far,this is about five days worth of revenue,about,36 but i did come up with a pretty good,strategy for going viral so i was able,to do it three times in seven days,but it doesn't happen every single time,and i did make a video on exactly,how i structured my video to go viral,but the real power of tick tock is not,how much they pay you for the creator,fund,it's the ability to go viral get a lot,of viewers and then get people to other,platforms or products or services,so for example what i ended up doing is,i put my youtube,channel here to try to get people to go,to youtube that didn't work so well,though because here's the problem if you,click on this,it opens a browser here so it's really,hard here to subscribe,what you want to do is actually link up,here i did it with instagram where it,takes you directly to instagram,i was able to get a couple of hundred,followers using this method,so i recommend you could link instagram,and youtube here but you could link your,website here so if you have a product or,a service,that's a good place again you need the,creator fund to add that but i want to,make a follow-up video in a few days to,show you a bunch of other ways to make,money on tick tock because the,the fact of the matter is it's so much,easier to go viral on tick-tock than any,other platform,so you could utilize that virality and,not just rely on the creator fund,because as you saw it's not very much,money so it doesn't make sense for,creators to rely on it,but you could rely on that attention and,get people to youtube and other,platforms,that'll follow up in the next upcoming,video and i'm also making a video,comparing one million views on tic tac,to 1 million views on youtube i want to,show you exactly how much i get paid for,both,so you could kind of get a comparison,it's really mind-blowing i'll post that,below as soon as it's released,i hope you found this useful please give,it a thumbs up i'll see you next time
After seeing the fifth section, I believe you have a general understanding of tiktok valuation
Continue the next sixth section about tiktok valuation
Comparable Company Analysis Excel Walkthrough | Valuation Multiples
Comparable Company Analysis Excel Walkthrough | Valuation Multiples
in this video we'll go over the comparable
company's valuation from learning the basic ,theory to applying the concepts on excel and
eventually reaching a valuation range for a ,company and even though the name sounds very
fancy this is actually a valuation method that ,we use all the time as it's simply valuing an
asset by comparing it to other similar assets ,suppose we found a house that we like that
costs 300 000 and it's got 2 000 square feet ,but because this is our first house we're
not really sure if it's worth the price ,and so we look around the neighborhood to see if
there's other houses that have been sold recently ,in the process we find out the house in front was
sold for 600 000 but it's bigger at 4 000 square ,feet so it's not quite fair to compare the price
difference as there's obviously a difference in ,size as well instead we can use a ratio like the
price per square foot and this way we can find ,out that they're both actually selling for 150
per square foot based on this metric it seems ,like the house that we want is actually selling
at a fair price that's the basic idea with this ,valuation method now that we have an understanding
of this let's take a look at the key steps in a ,comparable companies valuation also known as a
multiples valuation firstly you need to identify ,comparable companies the theory is that similar
companies provide a good reference point to ,value the company that you're targeting and i say
companies here but this is really for any asset it ,could be back to our housing example where you
looked at neighboring houses to be able to tell ,what your house is worth as well secondly we need
to find the relevant numbers which will allow us ,to calculate the multiples or the ratios for
the housing example it was gathering the price ,as well as the size to then be able to calculate
the multiple which was the price per square foot ,once we gather all the data we can benchmark these
multiples so calculating the averages the medians ,etc of all of the comparable companies and lastly
we can determine the valuation range for the ,company that we're interested in and don't worry
if this wasn't all that clear we'll get into all ,of these steps in detail so let's get into it step
one is selecting the comparable companies and this ,step is quite important if you don't select the
right companies then your whole valuation is going ,to be flawed there's really two types of things
you need to consider here business and financial ,when it comes to business it's making sure they're
in the same industry that they operate in similar ,market regions and they have a similar target
customer after all it wouldn't be fair to compare ,a luxury fashion brand like say dolce gabbana to
a fast fashion brand like h m even though they're ,both selling clothes right on the financial side
it's about their numbers are they of similar sizes ,it wouldn't be all that accurate to compare
a startup with a thousand dollars in revenue ,to a company that's mature and has 10 billion in
revenue there's also profitability so seeing if ,they have similar margins and the credit profile
which is essentially how risky they're perceived ,to be by investors with these points in mind
how do we go about actually finding comparable ,companies a simple and free way to go about it
is looking at the company you're interested in ,and looking at their annual report suppose we're
looking to value nike just going to nike's annual ,report there's a section called competitors
in which you can see it's stating all of the ,competitors that they have and what they do
alternatively 4k options include bloomberg or ,capital iq depending on where you work or study
this might be available to you for free though ,in my case for example when i signed up cornell
these were available to us students this whole ,process should end up with you finding about
five to ten comparable companies the next step ,is gathering the relevant data and calculating
the multiples for this we first need to know what ,multiples we'll be using and generally these are
split into enterprise value multiples or equity ,value multiples the enterprise value ones here are
in dark blue while the equity value ones are in ,the lighter blue the difference is that enterprise
value refers to the entire business of both debt ,and equity holders while equity value is only
referring to the equity holders when looking ,at the multiples ebitda and revenue both flow
to debt and equity holders while earnings is ,only for equity holders as its net of interest
expense unfortunately these multiples aren't ,always applicable for example if a company has
no earnings or very little earnings you probably ,can't use a price to earnings ratio similarly you
might not even be able to have ebitda in there ,and so in that kind of a scenario probably your
ev over revenue is going to be your best
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Continue the next seventh section about tiktok valuation
TikTok's Owner Is Taking Over the World
TikTok's Owner Is Taking Over the World
These funny, cute and sometimes silly videos are from TikTok,,one of the most popular social video apps in the world.,Over half a billion people mostly teenagers and millennials use TikTok,and its Chinese version Douyin to make and share short-form videos.,But you may have never heard of the app’s creator Bytedance,,a Chinese internet company with a lofty $75 billion valuation.,In fact, it’s the world’s most valuable startup.,This is the story of how Bytedance achieved extraordinary success in China,and how it’s pushing to be the next global internet titan.,When Zhang Yiming first founded Bytedance,,investors doubted the then 29-year-old and his ideas.,But Zhang proved them wrong.,In just seven years the company has evolved into a multifaceted empire,spanning about a dozen products available in 150 markets and 75 different languages.,Its apps are for everything from news aggregation and short videos to online education.,Unlike other Chinese companies it was thinking of expanding overseas relatively early on.,The founder, Yiming, was already talking about acquisitions and hiring from overseas,,places like the U.S. and Europe just 2.5 to 3 years into his company's lifespan.,Bytedance has created a significant following around the world in the early stage of its international expansion.,TikTok, its most popular app abroad, has reached over a billion downloads,,with about 25 percent from India and 9 percent from the U.S.,Even Apple’s CEO Tim Cook couldn’t resist a visit to the startup’s headquarters during a trip to Beijing last year.,Its relative success abroad has been partly achieved through smart acquisitions and strategic expansions.,Bytedance bought karaoke-style video app Musical.ly in late 2017.,Musical.ly was already very popular for teens and younger millennials in the U.S.,The company then merged Musical.ly into TikTok,and suddenly had a substantial user base in the U.S.,It's such popcorn entertainment that you can consume really quickly.,You know, you just keeps scrolling, and you see the next video and it's just 15 seconds each.,And on the other hand, by using their artificial intelligence targeting,they can get you the content that you're most interested in watching and seeing.,Bytedance’s success story started with its signature news aggregation app Toutiao in 2012.,The app uses AI to aggregate news and videos from tens of thousands of media outlets,and then pushes personalized feeds to users.,It is similar to Facebook’s news feed or Apple News.,Bytedance uses its AI engineers and AI engines to serve content you wanna see straight away,,so the idea is that the more you use it, the better it learns about your habits and your personality,,and the better suited the article becomes for you, and then, that becomes an addictive experience.,But not everybody was happy about Toutiao’s business practices,,especially publishers who felt their original content was stolen by the news aggregator.,After a flurry of copyright lawsuits from newspapers,,Zhang negotiated deals with media partners to share revenue.,Today Toutiao has become one of the most popular news services anywhere,,with more than 700 million registered users.,What’s remarkable is that Zhang and Bytedance managed,to create such hugely popular apps like Toutiao and TikTok without backing from China’s internet giants,Baidu, Alibaba and Tencent, also collectively known as B.A.T.,In fact, it often found itself at war with the three giants.,If you're not backed by B.A.T, it's very difficult to survive as an internet unicorn in China.,In many ways Bytedance survived by being underestimated by other Chinese internet giants.,The challenge now is how Bytedance can keep its momentum,while facing intense competition from local and international players.,Its main revenue comes from ad sales,,but the company barely met its 2018 revenue target amid a slower Chinese economy.,Bytedance also faces regulatory issues at home and abroad.,Last April, Bytedance had to shut down a popular joke-sharing app in China.,Its bread-and-butter Toutiao and Douyin was also suspended,by the Chinese government around the same time.,Content is also a risky venture in its overseas markets like the U.S.,In February, TikTok had to pay a record $5.7 million to settle claims by the U.S. government,that it illegally collected personal information from children.,And so Bytedance’s ambition to be a global internet titan might mean a tough road ahead.
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