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How to Use TikTok for Business in 2022

Do you ever wish there was a social platform where you could have zero followers,post once and get a million views?,Well that is power of TikTok and in this course we're going to teach you,everything that you need to know in order to create a TikTok strategy that works,for your business.,You'll learn all about how the powerful TikTok algorithm actually works and get,tips for creating your own viral videos.,We'll also dive into why TikTok is such a great platform for brand awareness and,for finding new customers. I'm Taylor from Later and you're watching our,,how do you use TikTok for business course.,Pour yourself a cup of coffee and let's jump in to all things TikTok.,TikTok is a video sharing app where people can shoot, edit,,and share videos up to one minute long.,Users upload and create their own videos,,varying from lip syncing to dances, epic transformations,,instructional videos and so much more.,TikTok has over 800 million active users,,which is just under Instagram's active user base of 1 billion people.,That is huge and it's not just teenagers on TikTok with more than 1.5 billion,downloads around the world. TikTok has completely taken over the social scene.,So while Gen Z still makes up the largest demographic,,users of all ages have started swarming the app and TikTok is officially a mega,force in our pop culture.,TikTok has quickly evolved from a Gen Z video sharing app into a full fledged,marketing machine for businesses. Brands like Nike, Door Dash to Chipotle,,and most famously the Washington Post have already paved the way for brands on,the platform with their meme-tastic content.,So if you're still wondering is TikTok right for your brand? Well,,the great thing about TikTok is that there's truly space for everyone with so,many users around the world who have so many interests,,there really is a niche for everyone and that means that businesses have the,opportunity to share their products and their services with brand new audiences,in a fun and creative way. If you're just getting started with TikTok,,luckily the app is super easy to navigate.,TikTok has quickly become known as Instagram for the mobile video age.,So while the apps have a lot of similarities,,there are a few key factors that set them apart.,I like to think about TikTok as the opposite of Instagram.,So when you post to your Instagram feed,,it's really high quality content and the aesthetic of your content really,,really matters.,You wouldn't post a dark grainy photo on your brand's Instagram feed,,for example,,but on TikTok you'll actually see a ton of viral content that looks like it's,being shot in the basement of your parent's house.,TikTok is more about the actual content of the video and less about the look of,the content and another reason why TikTok is the opposite of Instagram is,because of the For You page. So just like Instagram,,TikTok is divided into two main feeds.,They have the For You page and the Following page.,The main screen you see when you open up the app is called For You page,,which is basically the equivalent of Instagram's Explore page.,On the For You page,,you'll find a constant stream of new trends and videos that the TikTok,algorithm thinks you will like.,And this is where people spend most of their time in the app.,If you compare that to Instagram where people actually spend the majority of,their time on their Instagram feed,,looking at content from people that they follow and then sometimes they'll go,take a look at their Explore page to find new content. But on TikTok,,it's the total opposite.,People are spending most of their time on the For You page consuming content,from people they follow and for people they don't follow.,And then sometimes they'll go and take a look at their following page featuring,,well, you guessed it, videos from people that you follow.,This is what makes TikTok such a powerful platform. Like I said earlier,,you could literally have zero followers post one video and get a million views,because you don't need to have followers in order to have your content seen on,TikTok. Scrolling through TikTok's For You page.,You'll find a wide variety of content dressed in Gen Z humor.,Some of the most popular videos include lip syncing, skits,,dancing and plenty of cringe to go around.,Since the videos are so short,,it's easy to fall into the just one more video mindset and keep endlessly,scrolling. While there may not be a real purpose behind the content,,the videos are extremely addictive and can easily go viral within hours.,The next thing that you need to know about TikTok is they're super cool mobile,friendly video editor. TikTok's editing features are super powerful and they,make it easy to transform a quick 15 second clip into something super engaging.,Unlike Instagram TikTok makes it really easy to edit content right inside the,actual app,,which is packed with cool video features and effects that make it one of the,most easy to use mobile editors out there. To get started,,al

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5 TikTok Video Ideas For Your BUSINESS

Smartphone, $1,500. Laptop, $2,500.,Latest haircut, $300. Being an early adopter on TikTok:,priceless. So,,you want to be one of the first mover and shakers on TikTok,,but you have no idea what videos to actually post,,especially as a business owner so that you actually grow your business. Well,,you're in luck because in today's video I'm sharing with you five TikTok videos,that you can create for your business to actually grow it.,And stay tuned until the end where I'm going to share an embarrassing dance,video of myself.,So the first type of TikTok video you can create for your business is what I,call Yup, Nope. Let me show you an example.,Nope, Yup, Nope, Yup,,Nope, Yup, Nope, Yup.,So the idea here is you go ahead and film yourself doing the yup, nope thing.,And then on screen you pop up text where you're saying yes or no to certain,things about your world.,Now of course you're not going to make it all about business.,Make some of it personal too.,But this video is a great way for people just to get to know you a little bit,more. I've made my very own Yup, Nope video, so check it out.,No, Yup, no, yup, no, yup, no, yup.,The second type of TikTok you can make for your business is what I'm calling the,before and after story. So it's pretty straight forward.,You're just going to film yourself alongside a song that you really like.,And then using the text on screen,,you're going to illustrate what your life was like before your business and what,it's like after. So I found an example, and this is what it looks like.,So the idea with this one is for your followers to get to know you in 15 to 30,seconds, like we're talking really succinct. That's the whole point of TikToks.,So you really need to distill your story down quickly.,So one to two sentences of where you were at before and then the transformation,that you've experienced because of your business, your product, your service,,whatever it is that you're offering. I gave this one a shot.,So here's my example.,The third type of TikTok is called get to know me. However,,this one's a little bit more like answering a common misconception that people,have about you or your business.,So if there's a question you get all the time or there's a common belief that,people have about you that's wrong.,This type of TikTok is perfect for you to set the record straight.,Here is an example of the get to know me TikTok.,And of course I've made my own version of this TikTok.,So go ahead and watch this and get to know me.,The fourth type of TikTok for your business is jumping on what's already,trending. You might not know this,,but there is a discover page on TikTok similar to the explore page on Instagram.,So I recommend pulling up your TikTok,,hitting the discover tab and check out what hashtags are trending.,So right away I see something called maple syrup day could be really relevant,for me as a Canadian.,There's also a hashtag called morph and that's a trending challenge.,So it looks like people are blending their pictures together to show their,transformation. There's another one called holiday covers, never zero.,Not sure what that is, but let's look into any one of them.,Let's check out morph,,and I can see that this hashtag has 42 million views.,So let's check out this Ariana morph and just to get an idea,,So it's pretty straight forward.,There's obviously a feature built into TikTok called morph that allows you to,mesh your photos together. So this may not really be an explicit,,you know, invitation to your business,,but it just might show your evolution as a human.,Maybe you can throw a few business-y pictures in there,,but really the point of this one is just to jump on the trending hashtags so,that maybe your TikTok goes viral. I, of course,,jumped on one of these trending hashtags, and this is the TikTok I made.,The fifth TikTok you can make for your business is just a fun dance video,because let's be honest,,TikTok is heavily about the entertainment and if you're really going to be a,TikTok user, you should be creating TikToks that are just for fun.,They can't all be about business.,So if you're ever looking for dance inspo just head to the home on your TikTok,app and you're going to see so many trending dance videos and hopefully one of,them inspires you.,I've seen so many from a solo dance performance to a partner dance performance.,Some of mine are called ride it and coincidance and I'm going to show you an,example of that one right now.,And of course I can't finish this video about TikTok without creating my own,funny dance video on TikTok. So go ahead and check out my coincidance.,If you liked this video,,go ahead and check out my other TikTok videos here on YouTube.,This one right here is called TikTok for Business,,and this one is How to Make Money on TikTok. And of course, if you're new here,,thanks for joining me on my channel.,Be sure to hit the Subscribe button and the bell so that you don't miss any,future videos just like this one. To ease and re

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Master TikTok Marketing For Your Business | Go Viral & Increase Sales Quick!

you probably see a tiny little gorilla,figurine,i see,harambe,someone who must be protected at all,costs,which leads me to today's topic,tick tock,a beautiful segway am i right as of last,month tick tock beat out youtube for,average watch time in the us and the uk,so if you've been thinking about adding,tick tock to your business for social,media marketing the time to do it is now,if not for me,for harambe especially if you're,interested in capturing the attention of,the gen z audience what's up it's jamal,from hubspot in this video i'm going to,show you how to get your business on,tiktok today so you can start to grow,your audience with all the tools and,techniques already being used by some of,the biggest brands if you want to learn,more about the current state of social,media marketing download hubspot's free,social media trends 2021 report the link,is in the description and while you're,there be sure to subscribe to this,channel and ring that notification bell,even if you don't have tiktok on your,phone you've definitely felt its impact,from the mel crate challenge,to that guy on a skateboard drinking,cranberry juice while fleetwood mac is,playing many of the biggest viral,moments of the past few years got going,on tick tock no wonder tick tock was the,world's most downloaded app in 2020,beating out both facebook and instagram,and it remains in the number one spot,with 2.6 billion downloads since it,launched in 2016. so if you haven't,already it's time to download tiktok and,start using it for your business where,to begin well first you need to properly,set up your profile start by going to,manage your account in settings and,select switch to business account this,gives you access to specialized features,like enhanced metrics a business content,guide and music approved for commercial,use when setting up your profile photo,and bio there isn't much of a difference,from other social media accounts use,text emojis and hashtags to briefly,describe your business ticktock also,lets you include one url in your bio,just like instagram that space should be,your homepage or use link tree if you,need multiple links tiktok also lets you,link your profile to your instagram or,youtube account with a separate cta,right next to the bright red follow,button that,is some premium real estate,and it's kind of a flex on tick tock's,part they're basically just like go on,leave our platform,they already know they know we love it,so now you're all set and ready to start,tick-tocking but what are you gonna post,like all social media you don't just,want to start posting willy-nilly tiktok,is a video first platform which means,you need a content strategy for creating,a steady stream of attention grabbing,clips,like any marketing strategy you want to,start with considering your user,profiles some content might work great,for tick tock as a platform but does it,connect to your audience at the same,time you need to make content that,performs well on tiktok so spend some,time researching what other businesses,in your category do to earn followers,engagement and if you take nothing else,away from this video please do not be,cringy there are so many brands that,think that they get it and they don't,get it just you know maybe ask young,people a little bit what they do you,know i'm saying look at what young,people do you know tick tock makes this,easy with their video showcase tool,which lets you flip through the top,brand videos in terms of number of likes,and levels of engagement as well as the,most liked videos from all creators this,is a good starting point but you'll want,to do some deeper research into your,immediate competitors to really get a,sense of what's possible once you have,some ideas as to what kind of content,you want to make start creating a,calendar it's generally recommended that,brands post on tick tock one to three,times a day to maximize engagement this,can seem like a lot but remember that,not all your tick tocks have to be award,award-winning masterpieces,and i know this because i,tried to do that myself,sundance hasn't called me unfortunately,out of all the social media platforms,out there tic tac is the most casual,meaning you can post authentic moments,from your business without turning every,15 second video clip into a major,production according to tiktok's own,research the number one reason users,report going to tick tock is to lift,their spirits so keep things light and,entertaining want to see a good example,this tick tock from chipotle is nothing,more than a smartphone video of someone,dipping their quesadilla in guacamole,while song sings about dipping a,quesadilla in guacamole,that's it,that's the whole thing doesn't need to,get more sophisticated than that,literally people eat this stuff up,you know they're gonna get,puns yeah one of the fundamentals of,tick tock is the way it lets users play,music over their videos for that reason,dance trends or other music-based,content dominate the platform if you,w

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How To Use TikTok Marketing To Make Your Business Go VIRAL

tick tock is growing fast and it is set,to,dominate this year in 2021 so if i could,give you,one single piece of advice for social,media it would be,this immediately start using tiktok,with relatively little competition on,this platform growing tik tok,is pretty much accessible to everyone,tick tock has become the ultimate way to,grow an audience very fast,and to promote your business in a very,authentic and engaging way,so if you lack the capital to invest in,facebook or instagram ads,then building a following on tick tock,might just be the key to skyrocketing,your sales,i mean just look at the massive impact,that the dreams challenge had on ocean,spray sales right,but the rules for success on tick tock,are a lot different,than any of the other platforms and,that's why in this video you're going to,learn marketing tips and strategies,that are going to help your business go,viral,hey guys what's going on my name is,michelle and if you're new welcome to,learn with shopify,this is a channel for small business,owners and entrepreneurs,so if that's you make sure that you are,clicking subscribe our videos are going,to give you the knowledge,you need on every step of your ecommerce,journey,we even offer free business tools to,help you find your way forward,so make sure that you are subscribed to,our youtube channel and you will always,be,one step ahead of the competition in the,early days of instagram it was,so much easier to grow and i'm sure i,speak for a lot of us,when i say that i wish that i would have,put in the time,and energy to grow my instagram account,back then,so it almost feels like tick-tock is a,second chance,and growing on tick-tock right now is,much more accessible,so i would urge you to follow these,steps because,who knows this window of opportunity,might not be around forever,so in this video we're going to cover,two things first we're going to talk,about how to use the app,and then i'm going to teach you how you,can make your content go viral,now i have time stamped these two,sections below so if you want to skip,ahead,you can do that um but other than that,let's get into it,what are the benefits of being on tiktok,so,since this platform is pretty new i,think a lot of people are still,struggling or fighting with the idea you,know should they be on tick tock,would they benefit or not and i know for,me in my business,i was definitely a little lazy i already,had instagram i already had facebook to,worry about and i didn't want to worry,about another platform,but it was recommended by a friend and i,decided to try it,and i am so glad that i did so,here are the benefits that you can,expect from being on tick tock,firstly and probably most importantly,you can take advantage of,exponentially fast growth reaching a,massive audience and growing your,following is easier than on any social,media platform,right now so if you're looking to be an,influencer industry expert or a business,owner this is a very great place to,start,tiktok allows you to link out to your,other social media profiles,so if you're looking to grow on,instagram or youtube then tick tock is,going to be that perfect gateway to do,so,and of course expanded reach is going to,lead to more sales so if you have an,e-commerce business or maybe you sell,services then tick-tock is the place to,reach your niche audience,i also find tick-tock pretty liberating,because people come onto the platform,expecting to see content that isn't,overly produced,so that means you can quickly and easily,make videos that aren't,perfect and still be successful,on that same note this is still a really,fun feel-good platform,whereas i feel instagram can be a little,bit flashy,um tick tock is still a place where,people come to be educated,inspired or entertained it's a very,light-hearted place to be,which really does take the pressure off,how does tick-tock work,okay so i'll really quickly glaze over,the interface and how to make content,but if you do want an entire video on,how to use tick tock maybe you're,looking for something,a little more in depth then just make,sure that you're leaving me a comment,in the comment section down below and,that way i'll know to film it,how to set up your profile so first,things first you're going to need to,make your account,you can make an account using your email,your phone number,or a third-party platform like facebook,to change your username,tap the icon in the right bottom corner,it kind of looks like a little person's,body,so you'll hit that and then you'll hit,edit profile,here you can change it to your branded,business name now make sure you're,adding a bio that sums up,who you are as a business so that people,are getting it in two seconds or less,and of course you don't want to forget,to link out to your website,that way if people are interested in,buying your products or services,they have a place to go how to navigate,the app,so now that your profile is ready to go,it is time to understand how people,consume content so

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TikTok for Business: Who, What, and Why for Marketers

- So you've heard the buzz about this new platform TikTok,,but you might be feeling a little bit skeptical.,How am I going to leverage this platform,for business growth?,Stick around to find out.,(upbeat music),The app downloads of TikTok surpassed 1.5 billion,in 2019, making it the second most downloaded app.,Which I think is kind of mind-blowing.,And in fact their estimates that by the end of Q2 2020,,TikTok will be the number one,social media app, crazy right?,We're gonna dive into some of the demographics,and unpack the behind the scenes of TikTok,and where and when and why and how businesses can,and should leverage this platform for growth.,I know the fear that you may have, you may say,,there's no way my audience is on TikTok,,let's talk a little bit about demographics,and you can decide for yourself.,Is this the right platform for you and your business?,Now one of the things that really surprises,most business owners to learn is that nearly 30%,of TikTok users are over the age of 30.,30% of one billion is a lot.,There are currently a 150 different countries represented,on TikTok, 65% of TikTok users are female.,But when I spoke with TikTok Corporate recently,they actually said that they're working to get that balance,as close to 50/50 as possible.,So you may see a real surge of athletes in an attempt,to win over the males that are still hanging out on Twitter.,TikTok is actually learning your interest,and until you've followed quite a few profiles,and engaged with people, it's gonna be difficult,for TikTok to know what to serve you.,However if you keep engaging with content that you like,and skipping the content that you don't,,you will quickly discovered that you have,an entirely different experience.,In recent years there's been a surge of consumers begging,for a real look at the authentic behind the scenes,of brands, celebrities, businesses.,We found that consumers were falling in love with brands,all over again, instead of the perfect photo like Instagram,,suddenly you're able to show the culture behind the scenes.,Maybe you're super fun, maybe you're super snarky,or skeptical, that can show on TikTok,,it allows your consumers to say yep, I always knew I liked,that brand and now I understand why.,Now quite possibly one of the coolest reasons to use TikTok,is that unlike any other platform right now,,there is unlimited untapped viral potential.,In fact stars are being made literally overnight,and businesses are blowing up.,For me the first signs of potential virality was this time,when I had about 60 followers on TikTok,and I put up a video an overnight it reached 9000 views,,it opened my eyes to the potential for virality,for any business.,And I wanted to test it in my industry,and see how it could work.,So I created another video,that was breaking down false beliefs,in the marketing industry, what was so crazy is literally,that video went viral in the course of a week,reaching nearly a million views,and generating more YouTube subscribers than we had ever,had before, website traffic and actual sales,,rivaling these sales that we generate,from our Facebook Ad spend every single month.,Now if you're feeling skeptical, head on over,to the TikTok app right now and go type in the hashtag,for your industry, maybe it's hashtag plumbing,,maybe it's hashtag lead generation,,maybe it's hashtag entrepreneurs or hashtag life insurance,and check it out because if your hashtag is there,,there's viability for your business on TikTok.,Now the beautiful thing with TikTok,is because it is a closed ecosystem,,you can link your profile to your YouTube, drive people,to your website, drive them to lead magnets.,And another opportunity that is just emerging is TikTok Ads.,Let me tell you I've had a sneak peek behind the scenes,and the CPMs are juicy, the reach is incredible,and the targeting is improving every single day.,Now a question we hear a lot about TikTok is,,what is the point of being on TikTok?,There are four E's that I look at every time,that we're diving into a TikTok strategy;,Education, Entertainment, Engagement and Emotion.,If you can tap into these four Es, you're gonna have,your loyal customers saying, yes, yes, yes,and your new markets an audience reached on TikTok,saying yes, yes, yes.,The first step with education is that you're able,to actually educate your consumers on this platform.,For example, I've seen these videos that say, here is what,a properly laid floor looks like.,And they show examples of a great floor,versus the shoddy work from one of their competitors.,It's beautiful and businesses are able to educate,their consumers on what they should be looking for.,And in fact that leaves consumers feeling,incredibly empowered and trusting you as the right solution,for whatever it is they need to buy.,Number two entertainment.,Look you like to be entertained, right?,You go to movies, perhaps even Netflix binge each evening,,listen there's no shame.,But your customers are the same way,,who doesn

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TikTok Marketing: How To Use TikTok To Grow Your Business (with Keenya Kelly)

TikTok for business?,Wait, wait, wait, isn't TikTok just for dancing teenagers,and lip syncing Gen Zers?,Nope, it's official,,TikTok can no longer be ignored by digital marketers,,because not only does TikTok make it possible,to expand your reach and grow your audience,in a record amount of time,,but it has also proven to be one of the most effective ways,for business owners to market, scale,,and sell their products and services online.,And in this exclusive interview with TikTok expert,,Keenya Kelly, you'll learn how to do exactly that.,So stay tuned.,(upbeat music),Hey, posse? What's up? It's Alex.,If you're new to the crew, welcome.,Right here on my channel,,you will find a ton of tutorials, expert interviews,,and in-depth training on all things,,copywriting, branding, and digital marketing.,So, if you're out here trying to ignite your business,and want techniques and strategies that work today,,then make sure to subscribe below.,And don't forget to hit that bell to be notified,when my next video goes live.,This week, I'm coming to you with an exclusive interview,,with the one, the only, the queen of TikTok, Keenya Kelly.,Keenya is a TikTok expert, specifically for business owners,,and I recently invited her to teach,a masterclass of TikTok tips to my Reignmakers,,the members of my high level mentorship program,,and what she had to say, was so freaking good,,and frankly, so mind blowing,,that I invited her to come back,to do an interview for all of you.,So during this interview,,you'll learn all about the TikTok platform,,why it's so effective, and most importantly,,how to use it to grow your business,,get more clients, and make more money,,without having to do silly dancing trends,,or lip syncing, or even showing your face at all.,Keenya is the CEO of If You Brand It,,a marketing and consulting company in San Diego,,where she has helped thousands of female entrepreneurs,launch their own brands,,through the power of video marketing.,And when the pandemic hit, like many people,,Keenya had to pivot and decided to learn more about TikTok,and how she could use it as a way to grow her business.,Well, in just 12 short months,,she grew her account to over 470,000 followers,and has since helped clients reach millions of followers.,So trust me, this is a lesson in video marketing,,that you never knew you needed,,but you really, really do need it.,So, pay close attention,,because you'll wanna take some notes.,Here's the interview.,Hey, posse? What's up?,It's Alex and I am so excited,,because today joining me right here on my YouTube channel,,is an incredible, incredible marketing expert.,She is... I am legit calling her the queen of TikTok,,because this woman knows so much about TikTok marketing,,and honestly you have to go follow her immediately,,because the stuff that she shares on this platform,is incredible,,and in case you are like me a month ago,,who literally thought that TikTok,was just for like dancing teenagers,,and then I opened the platform,,the platform one day and thought, "Oh my gosh,",so many incredible business coaches, service providers,,entrepreneurs, freelancers, who I really love and admire,,are absolutely killing it on this platform.,So I immediately thought, "Oh my gosh,,I need to, I need to have someone come in,and talk about the power of this to the posse community.",I reached out to my friend, Anik Singal, who is another,,you know, incredible, incredible business owner coach,,who is also crushing it on TikTok.,And I'm like, "Dude, tell me your secrets,,like tell me all your TikTok stuff.",And he was like, "No, you gotta talk to the one,,the only, Keenya Kelly.",So Keenya, welcome to my YouTube channel,,I am so happy you are here.,Yes. I'm so excited to be here, so excited.,And this is so great, because just yesterday,,you came into my Reign clubhouse,,and did an exclusive TikTok training just for my rainmakers,,which is amazing,,cause it literally got all of my juices flowing,and I have so many follow up questions for you,and things that I know the posse are gonna wanna hear about.,Yeah.,But my first question to you, is maybe,,just like the obvious one, it's like,,what's so great about TikTok?,Like just tell me, why is this platform,something that people need to paying attention to?,Yeah. So one of the things to understand is that,,our attention span is very short now.,I mean, it's like extremely short, like 8 to 11 seconds,,and TikTok came into the long form content stream,,with these small bite sized pieces of content,,15 seconds or less initially,,and so people are finding themselves,,come into the platform to be entertained,,and they're spending,,they think they're gonna be there,for 15 seconds for that video,,but they ends up being there for two hours.,And so, as a business owner,,when I put a piece of content on the platform,,it gives people a bite sized introduction into who I am,,what it is that I do,,and they can binge-watch me for 15 seconds,,and people get swarmed into me, my m

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TikTok Business Model - What Makes It So Popular

tick tock is all the rage right now and,it's pretty equally divided between,those who swear by it and say that it's,the next big thing and those who dismiss,it has been just another cyclical new,social media platform fad oh and there's,also a third group those that deeply,hate tick tock like the US government,and Reddit CEO Steve Huffman who called,it a truly terrifying fundamentally,parasitic spyware boy that escalated,quickly,but tick tocks popularity can't be,denied at the time of this recording,tick tock has been downloaded almost 2,billion times on App Store and Google,Play and keeps climbing ranks on all the,other metrics such as monthly and daily,active users for example tick tock,already surpassed Instagram users in,India and India is also where most of,its new downloads are coming from but,make no mistake even though tick tock,hasn't yet reached the same proportions,in USA and Europe it's just a matter of,time because it's experiencing the,nominal growth Facebook last saw,Instagram reels and YouTube shorts are,all attempts to compete frontally with,stick talk but they will have a lot of,trouble because of a specific business,model innovation that gives tick-tock a,competitive edge that other platforms,aren't able to reproduce in this video,I'll explain what tick tock is how it,works how it makes money whether you can,make money from it and of course what is,that secret business model ingredient,that makes it so popular let's go if you,never heard about tick tock it's time to,come out of your cave you for sure have,seen videos from tick tock even if you,never use the app every time you watch a,compilation of viral videos on YouTube,or your favorite TV channel pay,attention to the corners of the videos,that are played chances are you'll,notice tick tock logo meaning that the,video comes from tick tock and you can,also see the account ID of the creator,next to it,tick tock is owned by Chinese artificial,intelligence company called buy it dance,and of course this is a huge problem but,back to that topic later in 2016 by to,dance launched due in a Chinese version,of tick tock and in 2017 it launched the,current tick tock for international,audiences that same year by the dance,just an app called musically for just,under a billion dollars this app was,popular in the United States and it was,mostly about lip syncing meaning that,users would record videos of themselves,singing to a superposed original music,track a year later in 2018 bite dance,merged tick-tock with musically and by,doing so introduced Tik Tok to an even,bigger worldwide audience and it's true,that a lot of tik toks original growth,was fueled still by those lip-synching,videos but in the meantime things,changed these days,Tik Tok is pretty much anything that an,app where you post short videos can be,there's no limitation to the kind of,creative content that you can find there,and it's pretty addictive and,entertaining as any multi-sided platform,Tik Tok offers value propositions to all,its customer segments which are the,viewers the creators and the advertisers,and even though Tik Tok was made popular,by teens there are now all age groups on,it as usual,teens want to hide from their parents by,going to new platforms but by doing so,they make it the new cool thing and so,everyone older eventually flux there as,well you can run but you can't hide,so tic toc is a video based feed that,you scroll and entertaining content is a,value proposition for the viewers but,it's not that simple,here we're talking about tailored,entertaining content and I'm not saying,this lightly remember bite dance is an,artificial intelligence company at its,core and they create powerful algorithms,you will be shown content that you like,and the more you watch the more you'll,see content that you like chances are,you'll never see same videos as your,friend for example so you kind of flaw,it in your own content universe and it's,not like Netflix where you are presented,with a choice of shows that you'll,probably like but you still have to make,that choice,no on take top you don't need to do that,you just scroll and watch hours and,hours of videos that are shown to you,another value proposition for the,viewers is that tick-tock is friendly,or should I say innocent unlike on,Instagram where you usually follow,people who polish every single post hide,their flaws or even leave fake,on tick-tock you like and celebrate,people for being themselves with their,flaws and their cringe Ness a lot of,tick-tock creators don't take themselves,seriously and it turns out that viewers,like it because they can relate,tick tock celebrities are often just,being themselves all of this makes the,app addictive but it's design pushes the,addiction even more so when you want to,finally stop scrolling and exit you need,to press the exit button twice to,confirm because after you press it once,tick-tock will squeeze in one more video,for you to see like I'm so sorry you,didn't like the previous vide

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How to Run TikTok Ads 2022 | Grow Your Business With TikTok

in this tick tock advertising tutorial,i'm going to show you exactly how to run,tick talk ads for business so you can,get more traffic more sales and more,customers on what is arguably one of the,greatest advertising opportunities,available right now and that's true,whether you're doing e-commerce or drop,shipping you have an online business,you're a local brick and mortar store,you're a creator who wants to grow your,influence or pretty much anything else,you can think of this is because at,least right now while tick tock ads are,still relatively new and undiscovered,you can tap into a market on one of the,fastest growing social media sites on,the world with over one billion monthly,active users and with eight new users,joining tech talk every single second,pretty much doesn't matter who you serve,you're likely to find a large portion of,them right there on the app and actually,let's talk about that for a second,because the age thing is usually the,biggest objection people have to,advertising on tick tock and that's cool,i get it after all when tick tock first,came on the scene it did appeal to a,younger demographic but that's how every,social media platform works and will,continue to do so well into the future,it starts young and then it ages up over,time i mean hey there was a time not,that long ago when facebook was only,available to college students and now,the average age of a facebook user in,the us is 40 and a half years old so yes,if your target market is gen z then tick,tock is obviously a no-brainer for your,business especially now that tick-tock,has surpassed instagram in regards to,popularity among gen z users but a,recent report by hootsuite found that a,tick tock ad could potentially reach up,to 50.3 percent of adults in the us a,total of 130 million 962 000 and 500,people that's a lot of people and tick,tock was the most popular app downloaded,in 2020 and 2021 and yes while the,majority of people do go to tech talk,for entertainment it's not all fun and,games according to tick tock's what's,next report topics related to investing,cryptocurrency and all things finance,grew 255 last year and there's also an,active and rapidly growing personal,finance community on the app and as for,whether tick-tock ads are worth your,time or not from a business perspective,consider this tick-tock is now the,number one app for driving consumer,spending beating out tinder for that,number one spot and it just keeps,growing from there last year consumer,spending on tick tock increased by 77,up to 2.3 billion dollars and the best,part of tick tock ads is that you're,able to tap into all of this market,without spending the time and energy on,a longer term organic growth strategy so,let's dive into the details on how to,make that happen now,tiktok ads operate like pretty much any,other kind of social media ad so if,you've run facebook ads or instagram ads,or google ads or youtube ads before the,whole process is going to look pretty,familiar that said there are a few key,differences when it comes to setup and,targeting and placements and designing,your overall ad for maximum,effectiveness i'm going to go through,this pretty quickly so feel free to,pause,as we go along or don't be afraid to go,back and re-watch it again as you go,through the process setting up your ads,for yourself step one is obviously to,create a tick tock advertising account,which fortunately is incredibly easy all,you need to do is go to get,started.ticktalk.com,click start now and then enter your name,and your email and your other details in,order to set up your account step 2 is,to create and install your ticktalk,pixel the way to do this is once your ad,account is set up simply go to your ads,dashboard then click on assets then,events then create pixel a pixel is,important because it enables you to,track conversions and different events,on your website not to mention then,being able to use that data to create,custom audiences on tiktok ads manager,who you can retarget in the future it,also helps to improve your tiktok ads,performance by optimizing your ads and,delivery to only be shown to those,people most likely to take action once,that's done you're pretty much ready to,get started creating your very first,campaign so click the create a campaign,button and then choose your objective if,you've run facebook ads or instagram ads,before this is going to look very,familiar and just like with facebook ads,the objective that you're going to want,to optimize for 90 of the time is,probably around conversions essentially,this is optimizing your ad in order to,get someone to take some kind of,specific action whether it's to make a,purchase or to complete an application,or to download a lead magnet to keep,things simple today though i'm just,going to choose video views give it a,name of adam's tick-tock tutorial,it's very original i'm going to leave,the split test feature off for now but,this is definitely something you're,going to want to do when you se

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