ByteDance China's Attention Factory - Tik Tok and Douyin - Digital China Ep.42 with Matthew Brennan
hi guys ashley here today i'm bringing,you one phenomenal guest,and we are having matt brennan with us,he is the,author of a new book which is called,attention factory,the story of tiktok and china's bike,dance he is also a managing director of,china channel matt,so great to have you on the show hi,ashley good to be on,good to catch up was exactly for so many,years you've been,you know in mainland china you've been,watching chinese tech we know each other,also for many years you are setting up,the largest,english language conference about wechat,and right now suddenly from wechat focus,you pivoted back to bite dance and,larger technology so my first question,would be,why bite dance,yeah well why not buy dance but,the uh i started covering bike dance as,a competitor to 10 cent,you know and using obviously do yin in,the china market,uh had quite an impact for several years,now,so i would say i started becoming a,heavy user of,of their products uh at least two years,ago now maybe three years ago,and really trying to understand them as,a competitor to tencent but the more i,use their products and the more,my friends started working there and,i've got several contacts across the,organization,it just became clear and clearer that,this is uh really uh,quite a special company and yeah,i mean right now it's um it's really,been a breakout global hit,right uh so today it doesn't need much,explanation,uh it's even in the time i spent writing,the book,the story's changed considerably and the,interest has grown,much further than you know i thought it,would be to be honest,this is this is one absolutely a,phenomenal uh,topic uh let's start from the very,beginning uh,when we look into the book attention,factory the first thing that jumps,uh you know from the first page of,saying that i don't have affiliation,with my dance i,wrote this book just by myself so it's,not sponsored by anybody else um,and then you are basically from the,expert perspective,explaining the story of this company so,in just a few words,how did this company start,yeah so the founder is e-ming,one founder and uh he's a serial,entrepreneur,so it's not his first company he,is you know done things like fanfo which,is a clone of twitter before he was in,uh real estate at,business or so uh he even worked for,microsoft,shortly for about six months in beijing,so he did many things before by dance,but,the spark to start bike dance was the,rise of the,mo smartphone basically the mobile,mobile phone era in china,uh so around 2011 uh he was itching to,do something bigger than,the real estate market that he was,already in and already doing very well,and so i went into a start bike dance,with a couple of friends so he started,in a,an apartment in beijing you know two,apartments really you know,about 30 people working at you know just,out of,a converted apartment cooking meals in,the kitchen every lunch time every,dinner,uh very small very scrappy uh,you know typical you know china startup,i guess you could say,uh and then they actually went into not,really knowing what they wanted to do at,the very beginning,uh in the early days they they made many,many apps actually they've about 15,different apps in six months that they,built,they're all content based though they,did have a sort of clear idea,that they wanted to move into sort of,content space,and the one thing that eaming did have,in his mind that was super clear,and i think you could say is the sort of,foundation of the company the insight,that led to bike dance,was the power of recommendation you,should have understood very very clearly,that recommendation,would be very suitable for mobile,because on mobile we have a small screen,uh we have small fragmented time,and we have an information overload and,so,whereas maybe the smart the search,engine,is the you know a paradigm through which,is most convenient to find information,on a desktop,a recommendation engine would be the,most convenient way,to match users with people on this small,mobile screen,and that insight was what powered totiel,the uh the news aggregator that they,that he did that's a household name in,china,uh which unknown outside china almost,but you know,everyone in china knows tokyo there's no,real equivalent in silicon valley for,tokyo unfortunately it seems to be a,model that's uh,specific to the china market and you,could summarize it as being like the,facebook news feed without the,friends and because it is a news feed,essentially and uh they built the,advertisement business on top of that,and then they only moved into short,video from 2016.,so actually before 2017 when do you,broke out the reputation of this company,where it was and where it is today,very very different it's like the,company completely reinvented itself,around uh short video and in particular,dojin and tiktok,which today are the most exciting and,dynamic and largest businesses they have,and just now you mentioned at hotel and,you've mentioned that this is also very,popular ap
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BKAL3063_GROUP B_273369_CASE 3 (BYTEDANCE: TIKTOK AND DOUYIN IN ONLINE STREAMING WARS)
BKAL3063_GROUP B_273369_CASE 3 (BYTEDANCE: TIKTOK AND DOUYIN IN ONLINE STREAMING WARS)
so today I will present about the,external recent environment of my dance,in Esports such as drawing and tick dog,using the best releases model so here is,the content for this video by dance is,one of the company in China that produce,large online streaming it was founded by,Nissan who is a engineer from Microsoft,China so,because of the importance of an eye the,son decided to launch their first mobile,app off by S which is events need to,compete with other always rainy,competitors such as a meta YouTube and,so on next one is a drawing it's a short,video mobile app that was launched in,September 2016 to the Chinese market,app to really focus on mobile device and,a short form content Tick Tock is the,global version of toyin that will,launched in 2017 now become the global,quarter of Finance to launch and develop,into the global market,one of the reason why if I dance,because of the shape issue,so the next session is uh we discuss,about the pesto model also how,it can be used to analyze the business,environment for the political factor,which are driven by the government,actions and policy second one is the,economic Factor it has a direct impact,on a company Long Term prospecting the,market it may affect how a company price,their product or influence the supply,and demand model the third one which is,social Factor such as demography and,culture that can impact research,environment by influence or inference,purchasing having also lifestyle Choice,the food better is a technology,theology may have to direct and indirect,influence on any industry this one is,Improvement factor that relating to the,physical environment and general,Environmental Protection requirement the,last factor which is a little victim,affected both internal and external,environment of,silica and Regulatory environment can,affect the policy and positive of,industry but at the same time it can,control empowerment safety and,regulation so the third sections I will,discuss about the person water and,related anti-toxo in the first factor,which is political factor it's related,to the government actions and policies,to conquer the streaming in China Market,joining it to follow the latest,conversations and policies on a swimmer,in China China come up with a new,protocol for the swimmer which is they,need to maintain to write tune in the,political orientations Public,Communication and actively embodied,courses value as a global app they don't,need to restrict any video about,political issue in other countries,especially in the United States us they,don't need to tighten policy around,policy around political issues such as,obtaining public they use the platform,for camping fundraising,the next Vector is economic effect so,I'm going to get to also need to be,consider for both app for example,if the unemployment percentage is high,during and Tick Tock we have a creative,dumping the next one is about the,inflation if the inflation rate is high,revenue for adaptation will be low since,a lot of company decided to count down,the expense especially in advertising,their product or Services indolent,ethical frame form so the book app need,to come up with the,new method to their revenue which such,as like substation fee from decorator,third factor is a social platform for me,video creators but I must Implement,rules and regulation regarding what type,of video can be uploaded in their,platform the most important role and,regulation needed is to have,to ensure the video that a product must,be free from these accumulation issues,of religion ethnicity and Country the,food factor is technology doing it to be,familiar with the 5G technology it is,because technology give a good impact to,video streamer we can quicker smoother,and Powerful impressive impressive in,aspect of cyber security online,streaming is really easy to expose to,hackers so in order to protest personal,data of user both apps need to need to,come up need to develop precautions and,equal line for all the all of all the,user if this had it should happen so for,the last two factor which is environment,and legal so for the environment Factor,doing editor can be used as platform to,spread awareness about other brands,towards user for example environmental,Camp are doing,God can encourage the crisis a tick tock,Android can encourage their creator to,be more eco-friendly greater the last,factor which is a little Factor user of,both air need to be protected by the,customer protection it means if the lead,of data happens during antibiotic,immediate action to ensure the data,not visual or manipulated by other party,beside that the video that consists of,encouraging people to do pollution need,to be banned from both apps,is means creating it to follow,environmental regulations before,creating the value,and don't must be a platform not only,for fun but also at the same time can,educate people so any session I will,give my opinion about the business,Prospect for the both have in their,future so above average is a
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The Story of Zhang YiMing - Founder of Tiktok and Bytedance
The Story of Zhang YiMing - Founder of Tiktok and Bytedance
hi welcome back to another episode of,chosen the entrepreneur series,in this playlist i tell the stories of,those entrepreneurs that have had a,profound,impact on this world that we live in but,have not gotten the coverage they well,deserve,because these are the stories that i,found incredibly,motivating and inspirational,by shedding light on some of their,struggles and triumphs i hope you can,walk away,knowing a little more be a little more,inspired a little more hopeful or simply,with just a little more to think about,as always,agree or disagree with me your thoughts,are valued in this channel,so please leave a message in the comment,section below,now without further ado please sit back,relax,and enjoy the story the story of jang yi,ming,his story begins in the year 1983 in the,fujian province of china,neither rich nor poor he was a,millennial born into a middle class,family at a time when china had just,announced its open door policy,it was during this time between the 80s,and 90s china moved towards the,socialist market economy,and began to transition much of its,state-owned enterprises into private,companies,chang's father was among a class of,government workers that was reassigned,to manage one of such enterprises an,electronics processing factory in the,city of dongguan,and because of this enabled the,youngjangy ming to have an early,exposure to cutting-edge technology and,equipment,jiang's parents were not typical chinese,parents unlike the authoritarian style,parenting,popular most chinese families jang's,parents adopted a permissive parenting,approach,they allowed him to pursue his passions,and envision his own future,his parents were forward thinking they,embraced innovation,and welcomed new ideas,from an early age zhang would find,himself fascinated by his family's,conversations over the dining table,topics would range from discussing their,friends overseas tech venture,to the latest products being made at his,father's company,jank grew up in such an environment that,encouraged him to try new things,and coupled with having an early,exposure to spotter's business,he quickly developed a mind for,innovation and entrepreneurship,chang entered high school excelling in,math and sciences,in fact chemistry was his favorite,subject up until an accident he caused,during a lab experiment at school,from then on he reckoned his second,favorite subject computer science,was a much safer choice which he later,declared as a major when he entered,nankai university in 2001,jan was by no means a highly sociable,person in fact most around him would,describe him as quiet and reserved,he was a geek through and through but,upon admitting to university,it wouldn't take long before he became,among his campus's most popular students,his stellar academic performance not,only took the notice of his professors,but his classmates as well revered for,his computer wizardry,students across campus would often come,asking for his help,when they encountered computer-related,issues,and one time on a winter afternoon as,jan was working on a problem set in his,dorm room,he received an online message on bbs the,message was from a girl in his school,and in it she wrote that her computer,broke down the night before,she implored him to help jang agreed and,would fix her computer,later that day and when it was all said,and done,she was in all of him and he was,mesmerized by her little did he know as,he left her dorm room that night,this girl would become the love of his,life and to this day,his happily married wife,rumor has it due to jang's busy work,life after graduating from university,the couple never even hosted a wedding,ceremony nor have they taken wedding,photos or have gone on a honeymoon,vacation,but they never cared for traditions and,extravagances,their idea of romantic date include,playing chess on an ipad,having debates on business management,theories as well as discussing user,experience on new apps,they were made for each other,in 2005 after graduating from university,chang and his wife packed her bags and,moved to beijing,the country's capital city a city filled,with promises,and opportunities jen received a call,one night from an older university,alumni,asking jack to partner with him on his,new startup idea,the idea was to provide identity and,assets management systems,for corporations and enterprises a,service he believed was lacking in the,marketplace at the time,jan was highly interested in this idea,and decided to form the startup,however due to poor market positioning,the startup failed within a year,but this experience did not faze zhang,in february of 2006,he joined a new startup by the name of,kusun as the company's first software,engineer,kusum was one of china's first travel,apps used for booking flights,hotels trains and more it experienced,massive success later on and was,acquired by tripadvisor in 2009,and then sold to the matrian group in,2015.,about half a year after jang joong ku,sun jang needed to book a
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How China Uses TikTok To Spy On You
How China Uses TikTok To Spy On You
product and public policy us
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What is ByteDance? | CNBC Explains
What is ByteDance? | CNBC Explains
Its apps have threatened the dominance of
Facebook and Instagram.,It has even been touted as a rival to news
sites such as Buzzfeed.,ByteDance is arguably one of the biggest app
companies in the world.,Valued at over $100 billion dollars, ByteDance
is also one of the most valuable tech start-ups.,It was only in recent years when the company
made headlines for its apps,such as Toutiao, and its most popular product TikTok.,But now the company is finding itself in the
crosshairs of Washington,amid rising geopolitical tensions between the U.S. and China.,Chinese tech companies have been expanding
globally in recent years and ByteDance is no exception.,However, its path to prominence has been unique,
considering the Chinese behemoth was only,founded in 2012 by tech entrepreneur Zhang
Yiming, who was then 29.,Casting himself as a tech maverick, Zhang
launched ByteDance in 2012 without taking,a single cent from the Chinese trinity of
Baidu, Alibaba and Tencent,,while becoming embroiled in lawsuits against his domestic rivals in the process.,Its first of many apps, Neihan Duanzi, was
a platform for jokes in the form of memes,and short videos, boasting 30 million users
at one point.,However, its flagship app was Toutiao, an
algorithm-based news aggregator app powered,by artificial intelligence.,By using machine learning, the app generates
a personalized content feed catered to each user.,Barely one year after its founding, Zhang,
who was a former Microsoft employee,,trained his sights on the global stage to compete
with the likes of Google and Facebook.,Douyin, an app tailored to short videos typically
lasting for 15 seconds,,followed four years later, capturing the domestic Chinese market by storm.,If that sounds familiar, that’s because
ByteDance managed to replicate its success,in Douyin with an international version: TikTok.,In 2017, ByteDance acquired Chinese social
media network Musical.ly — which was wildly,popular in the U.S. and Europe — and merged
the lip-sync app with Tiktok,allowing it to capture a sizeable international market.,By 2020, TikTok boasted 100 million users in the U.S. alone,with over 2 billion downloads worldwide.,Other notable apps in the ByteDance stable
include Helo, a social-media app catered to,the Indian market, and BaBe, a news aggregator
app in Indonesia.,Together, these apps generated about $2.9
billion in profits in 2019,with the bulk of its revenue coming from advertisements.,But why are ByteDance’s apps so popular?,For one, the company’s strength lies in
artificial intelligence.,From video streaming apps to news services,
ByteDance leverages on artificial intelligence,to draw users to its apps and get them hooked.,During the 2016 Olympics, ByteDance co-created
an AI writing bot that wrote hundreds of,short articles for Toutiao.,One such article, which had 50,000 views, was published just two minutes after an event had ended.,The bot, which has more than 150,000 followers
on social media,,has since written over 600,000 articles.,It is the same AI that powers TikTok, tapping
on information such as location data,and viewing habits to create personalized feeds that are addictive.,In 2019, TikTok was the 6th most actively
used app worldwide, with its users spending,68 billion hours on the platform.,As the company’s fortune rose, so did the
scrutiny of its products, amid growing concerns,about its Chinese ownership and the privacy
of its users’ data.,In August, U.S. President Donald Trump issued
executive orders requiring TikTok to,shut down in the U.S. or find new owners within
90 days, citing national security concerns.,Despite attempts by TikTok to localize as
it expanded, such as hiring more senior American,executives and tripling its U.S. employees
from 300 to over 1,000 in a span of 12 months,,these moves came to naught.,But the misgivings with ByteDance go beyond
TikTok or U.S.-China relations.,In November 2019, American teenager Feroza
Aziz was locked out of her TikTok account,after she uploaded a video condemning the
Chinese government’s treatment of,Uighur Muslims, an ethnic minority group in the country.,TikTok later issued a public apology and lifted
the suspension of Aziz’s account,although it denied claims of censorship.,ByteDance has also been accused of deleting
articles critical of Chinese authorities on,BaBe, its Indonesian news app.,Content deemed sensitive to the Chinese government,
such as the Hong Kong protests,,and the Tianenmen Square incident, or the lack thereof, have cast a spotlight on,ByteDance’s alleged ties to the Chinese Communist Party.,This formed the basis of a U.S. National security
investigation into TikTok and ByteDance, and,it’s part of a wider move to curtail reliance
on Chinese technology and products.,The rise of Chinese juggernauts has largely
mirrored China’s ascendancy on the world stage.,However, China’s fraught relations with
other countries, including India, has largely,proven to be stumbling blocks for the international
expansion of its
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What China's Crackdown on Algorithm's Means for the US
What China's Crackdown on Algorithm's Means for the US
The Joe Rogan Experience you were just,mentioning what China is doing to kind,of regulate its internet that's because,you're worth speaking about yeah have,you been following this yeah that's what,terrifies me is that we have to become,like China in order to deal with what,they're doing,um I I just I feel like one step moving,in that general direction is a social,credit score system and I'm terrified of,that and I think that that is where,vaccine passports lead to I really do,and I I think this idea that they're,slowly working their way into our,everyday lives and in this sort of,inexorable way where you have to have,some sort of paperwork or some sort of a,cue code or something on your phone or,QR code that scares the out of me,because that that's you're never gonna,get that back right once the government,has that kind of power and control,they're going to be able to exercise it,whenever they want with all sorts of,reasons to to Institute it I'm worried,about that too but I will say also just,to also notice that um everywhere,there's a way in which a small move in a,direction can be shown to lead to,another big Boogeyman and that boogeyman,makes us angry social media is up,regulating the meaning of everything to,be its worst possible conclusion so like,a small move by the government to do X,might be seen as this is the first step,in this total thing I'm not saying that,they're not going to go do that I'm,worried about that too but to also just,notice the way that social media,amplifies that do the degree to which we,all get kind of effective and triggered,by that the thing I think is worth,mentioning is what China is doing,regarding its internet because it's,seeing real problems and we might not,like their solution we might want to,implement a solution that has more civil,liberties than we should let's explain,what they're doing yeah so I'll do it,quickly so um,it's it's almost it's quite literally as,if Xi Jinping saw the social dilemma,because they've they've in the last two,months rolled out a bunch of sweeping,reforms that include things like,if you're under the age of 14 and you,use doyen which is their version of tick,tock when you swipe the videos instead,of getting like the influencer dancing,videos and soft pornography you get,science experiments you can do at home,Museum exhibits and patriotism videos,wow so you're scrolling and you're,getting stuff that's educating because,they want their kids to grow up and want,to be astronauts and scientists yeah,they don't want them to grow up and be,influencers uh and I'm not when I say,this by the way I'm not just be clear,I'm not praising that model just,noticing all the things that you're,doing well I'll praise it another you,can influence people that's a great way,to do it they also limit it to,um three hours sorry 40 minutes a day on,Tick Tock for gaming let me actually do,the tick tock example so they do 40,minutes a day for tick tock they also,when you scroll a few times they,actually do a mandatory five second,delay saying hey do you want to get up,and do something else like because when,people sit there infinitely scroll even,Tim Cook recently said mindless,scrolling which is actually invented by,my co-founder of the center for Humane,technology Asia Raskin he invented he,was in the social dilemma he's the one,who invented that infinite scroll thing,China said hey we don't want people,mindlessly scrolling so after you scroll,a few videos it does a mandatory five,second like interlude they also have,opening hours and closing hours so from,10 pm until six in the morning if you're,under 14 it's like it's closed meaning,one of the problems of social media for,teenagers is if I'm not on at one in the,morning but all my friends are on and,they're still commenting on my stuff I,feel the social pressure I'm going to be,ostracized if I don't participate and if,your notifications are on your phone,keeps buzzing totally and even if,they're not on it's like oh but I want,to see if they said something about my,thing and so um it's it's a it's a we,call a multi-polar trap if I don't,participate but the other guys are I'm,going to lose out and Facebook and these,companies they know that by the way even,Netflix said their biggest competitor is,sleep so one of the um because they're,all competing for attention,so when you do this mandatory thing,where you say we're going to close from,10 P.M to 6 in the morning suddenly,everyone if you're in the same time zone,it's another important side effect uh,can't use it at the same time so these,are some examples for their military by,the way when you if you're a member of,the Chinese uh pla Army,um you you get a lockdown smartphone,it's like a light phone it's like hyper,locked down you can't do anything by,contrast we know that Russia and China,go into our veterans groups on Facebook,and they actually try to sow,disinformation try to radicalize,Veterans hey Afghanistan happened aren't,you really pissed let me show you 10,v
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U.S. gives ByteDance 90 days to divest its interests in TikTok
U.S. gives ByteDance 90 days to divest its interests in TikTok
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Here are some of ByteDance's other apps and services to keep an eye on
Here are some of ByteDance's other apps and services to keep an eye on
while users across china are likely,familiar with short video appstoen its,international version tiktok and news,aggregator general tautiau bite dance,the firm behind these apps is also,involved in a number of other apps,across various sectors including,education entertainment health care and,productivity in this video we take a,look at some of bite dance's,lesser-known apps and services including,those in other countries,bresso which launched in indonesia and,india in 2020 is by dance's entry into,stand-alone music streaming with a focus,on social engagement features the,platform has secured licensing deals,with big labels including sony music,entertainment and warner music group as,well as with many indian market,publishers while the app is free to use,there are also premium options including,higher audio quality track skipping and,ad free play,hello is another popular social app in,india that was launched by bite dance in,2018. this app allows users to share,news jokes trends and other viral,content based around various interests,it's offered in 15 languages including,local indian languages according to its,website the app brings popular,celebrities and influencers closer to,wider audiences as of june 2020 hello,has 50 million monthly active users in,india,babe is a popular news aggregator,platform in indonesia according to bite,dance it's the leading news and content,app there with content from over 1 000,publishing partners covering more than,20 categories to tackle the issue of,fake news in indonesia the app,collaborates with local news media,outlets as well as the indonesia,anti-defamation society to deliver fact,check content and during the 2019,election they were appointed as a fact,check outlet,this workplace collaboration platform,has many features including audio and,video calls file sharing and its own,word processing software it's been,described by bloomberg as a mashup of,slack skype and google docs to develop,these tools bite dance has a team of,more than 1700 people with possibly more,hires to come in february of 2020,whitehands announced that feishu would,be free for all domestic companies and,institutions in april of 2020 the,cyberspace administration of china,ordered by dance to remove feishu from,app stores for one month due to the,ability to access content from sites,banned in china while using the news,feed function the feature has since been,removed and the company has also,launched faceshoe lite which still,offers many office productivity features,and is available for download,huashan yinting which translates to,volcano engine is bytedance's cloud,service platform according to 36kr its,enterprise services allow companies to,live stream videoconference and manage,photos and videos in the cloud but,whitedance's official stance maintains,they have no public cloud products and,have no plans for such business although,in the past they've denied plans to,release a standalone search engine only,to end up releasing a standalone search,engine due to the kofi 19 pandemic,demand for cloud services has increased,as more business shifts online but if,bike dance is to enter the cloud,services market it will have to compete,with giants alibaba tencent and baidu,fight dance fully acquired online,encyclopedia by ku.com in august 2019,which puts them in direct competition,with baidu's baidu baikou after the,acquisition the site was renamed hotel,by ku the encyclopedia has over 18,million items that cover a wide range of,topics and like wikipedia users can,create and edit entries whitedance has,also fully acquired online medical,encyclopedia by kuamai.com which is one,of china's largest medical information,portals with content generated by,professionals including explainer videos,from doctors on a wide range of diseases,there's also a section where medical,professionals answer general health,questions,with many investments and projects,across many sectors white dance is,poised to seriously challenge its tech,rivals,you
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