hey everyone in today's video i want to,show you exactly how to make tick tock,videos like a pro,now as my day job professionally i,actually make tick tock videos,instagram real videos uh youtube short,videos,for different companies so the vertical,videos that you see but,it's super complicated the way the pros,do it so i usually use,a 6k resolution camera with this kind of,lens,rig it sideways on stands and it gets,really complicated,i'm not going to show you that i'm going,to show you how to make videos,for tick tock on your phone and edit it,in the tick tock app on your phone,99.99 of people really just should be,doing that,and not making it any more complicated,than that so let me show you,launch the tick tock app and then press,me so you're on your profile page here,you really could do this from any page,but i'll just show you on my me page,here,all you have to do is press the plus,sign right here to make a tick tock,video,so right on the bottom of your app and,this is going to be the same if you use,an iphone like i am here or an android,phone the process is going to be the,same,and this is the video creation page of,tick tock so you have this page where,you record your video,and then add a lot of different options,that i'm gonna cover then on the next,page there are some,editing options okay so let's start here,on the very top you have,flip so flip if you have a two-sided,phone with two cameras one on the front,and one on the back it just flips the,camera,so this is gonna come in useful i'll,leave it on that so it's a little less,distracting,and then what i typically do is pick a,sound,so you see where it says sound select,that,and then it's gonna let you choose,popular music here,so all you have to do to get started is,choose a song,so i'll just choose this 30 second song,and press the check mark next to it so,you press the song press the check mark,now the song is playing in the,background i just have it on mute right,now so i don't get into issues with,youtube,now you select speed if you select speed,it's going to let you on the bottom here,change it from recording in slow motion,that's half a speed for example or fast,motion like two times faster or three,times faster,i'll leave this in regular speed but,that's a good thing to know when you're,recording your videos,beauty let me just show you let me flip,the camera and press beauty,you see what it's doing to my face by,default it's on so it's kind of just,removing the imperfections on my face,i'll go back to flip here but that's the,beauty filter,by default i think it's on so you should,just leave it on,then you have filters now filters you,also will have on the next page so you,could decide,you could see what it's doing to your,image just change the color of your,image here,so you could decide that and there's a,bunch of different filters from portrait,to landscape to food depending on what,you're gonna take a video of,so usually i just leave this on normal,and i'll do some stuff on the next page,on the filters,then you have a timer now timer is,really really important so let me show,you how timer works,okay so on this page you got a couple of,different options okay,my entire video is going to be 15,seconds but i want multiple different,clips,right there where it says 3 second or 10,second this is just kind of a,timer here so if you press countdown,it's going to count down for you based,on that okay so if you choose 10 seconds,it's going to count 10 seconds,and then it's going to record your clip,okay so it's recording the clip,and i'm going to press stop now i did,not want that to happen so i'm going to,press the little,x and then discard that clip as if i,never recorded it,so i'll go back here let's try it again,let's go to the timer option,and this time i'm going to set it to 3,seconds so the countdown is going to,change from 10 seconds to 3 seconds but,i could,actually move how long my clip is going,to be so it's going to start at zero,seconds,and i just want this to be two and a,half seconds or so let's say okay,now if i press countdown it's going to,count to three,one it's going to record i'm gonna show,that i'm gonna,solve this cube and then it stopped now,look on top,you see that blue section it means he,only recorded two and a half seconds and,i have the rest of it that's gray,to still record more clips so that's,what you want to do on tik tok,you want to record shorter clips and,then add more to it as you go,okay so i still have a lot more,recording to do,you could always do this too okay you,could always,get your shot ready press the record,option instead of having the countdown,press the red option right here now it's,recording the same way as before but you,have to stop it yourself,so sometimes if your camera is not in,front of you that's not going to work,very well so i'm going to press x,and just discard that last clip and just,keep looking at the top bar on top the,blue bar it's going to show you with,those little white marks,whe
Let's move on to the first section of how long can tiktok videos be
HOW TO GROW ON TIKTOK IN 2023 | The only TikTok growth video you'll ever need to watch
HOW TO GROW ON TIKTOK IN 2023 | The only TikTok growth video you'll ever need to watch
here's the exact strategy for how to,grow quickly on Tick Tock even if you're,starting from zero because no you are,not too late and make sure you stay till,the end where you'll also learn some of,the most common mistakes creators are,making that are stopping them from,seeing the results that they want to see,believe it or not the first step you're,going to take to grow on Tick Tock is,not going to be create content your,first step is to study the platform if,you want to dominate a platform you'll,need to know the ins and outs of that,platform what makes it breathe what,makes it come to life how do you study,Tick Tock by consuming the content from,a strategic approach instead of a,Mindless approach Tick Tock is a video,app that was designed to suck Us in and,scroll for hours on end and it succeeds,in doing that so you need to create,separation of when you're mindlessly,scrolling and on the app to be,entertained from when you're opening the,app to be intentional and to study the,content that you're coming across when,you're being intentional you want to be,looking for what works what doesn't work,what keeps you watching what sort of,things capture your attention from the,very beginning is it the shot itself is,it the text that's popping up is it what,the person says and on the flip side,what makes you scroll past a video at,what point does a video get boring to,you what could have been done to make it,more engaging what gets you to send a,video to a friend are you coming across,any trending sounds or audios that are,being used multiple times if you spend,just 30 minutes a day even studying the,platform when you open it up instead of,immediately getting sucked in you'll be,surprised how quickly you'll pick up on,things to adapt into your own strategy,and naturally studying will come natural,to you over time as you continue to,study the platform you'll notice you'll,start getting ideas for your own pieces,of content to create so later in this,video I'll teach you how to organize,your ideas and plan out your content,calendar but first let's prepare your,pro profile for visitors but Amelia I,want to start posting I want to create I,just want to grow here's the thing,Meredith if you skip this step you'll,regret it when one of your videos go,viral and you don't get any followers,from it a problem that a lot of people,run into is they jump straight into the,grind they're posting and posting and,boom one of the videos go viral,and wrong one million views later you,haven't gotten any new followers from it,so what happened there's obviously a,disconnect that's happening from your,video to your profile so what's really,important is how you set up your profile,before you even start posting how can,you convince someone to follow you,simply by glancing at your page or at,least increase that percentage of people,who do land on your page to follow you,let me break everything down for you you,have your profile photo username name,name bio and Link choice for when that,option is available your profile photo,and your username these go hand in hand,you want both of these to be clear on,who you are and what you want to be,known for so if you want to be in the,health and wellness industry and you,want to be known for Smoothie bowls and,awesome recipes maybe your handle will,be Jade wellness and the profile photo,will be a picture of you in the kitchen,holding a smoothie Bowl,you know create the atmosphere of your,page right away from those two things,then you have your name this is the part,that shows up on the very very top of,your profile some people discount this,right off the bat but it's actually more,important than you think this is where,you want to put how you want other,people to find you or discover you,because this section is extremely search,friendly if you go to tick tock right,now and you search smoothie recipes then,you toggle over to the tab that says,users anyone who has the term smoothie,recipes in their name will appear in,those search results so what's that,title for you or phrase that will help,people find you social media coach book,talk coffee reviews modern home decor,what is that phrase that someone might,actually type into the search engine to,come across your account put those juicy,terms keywords whatever you want to call,them into your name now let's get into,your bio at the time of filming this,Tick Tock allows 80 characters in your,bio which doesn't feel like a lot to me,when you compare it to Instagram's what,150. now how you craft your bio is going,to look completely different depending,on what your goals are with your page,but just in general the most common,mistake I see people make with their,bios is making it about themselves wifey,mother of two with a fur baby wine and,coffee fanatic catch me in a snuggie,I don't know what that was I'm sorry,instead what I like to do and what works,really well for me and many other,businesses and creators is communicate,the value that you and your page,provid
After seeing the first section, I believe you have a general understanding of how long can tiktok videos be
Continue the next second section about how long can tiktok videos be
The Weeknd - Is There Someone Else? (Official Music Video)
The Weeknd - Is There Someone Else? (Official Music Video)
♪♪♪,♪ I KNOW THAT YOU'RE HIDING
SOMETHING FROM ME ♪,♪ THAT'S BEEN CLOSE
TO YOUR HEART ♪,♪ AND I FELT IT CREEPING
UP EVERY DAY ♪,♪ BABY, RIGHT FROM THE START ♪,♪ I KNOW THAT LOOK YOU GIVE
WHEN WE'RE FIGHTING (FIGHTING) ♪,♪ WE'RE FIGHTING (FIGHTING) ♪,♪ 'CAUSE I USED TO BE THE ONE
WHO WAS LYING (LYING) ♪,♪ OH, LYING (LYING) ♪,♪ OH (OH), IS THERE SOMEONE
ELSE OR NOT? ♪,♪ 'CAUSE I WANNA
KEEP YOU CLOSE ♪,♪ I DON'T WANNA LOSE MY SPOT ♪,♪ 'CAUSE I NEED TO KNOW ♪,♪ IF YOU'RE HURTING HIM,
OR YOU'RE HURTING ME ♪,♪ IF I AIN'T WITH YOU,
I DON'T WANNA BE ♪,♪ IS THERE SOMEONE
ELSE OR NOT? ♪,♪ OOH, OR NOT ♪,♪ I DON'T DESERVE SOMEONE
LOYAL TO ME ♪,♪ DON'T YOU THINK I SEE? ♪,♪ AND I DON'T WANT TO BE
A PRISONER TO WHO I USED TO BE ♪,♪ I SWEAR I CHANGED MY WAYS
FOR THE BETTER, THE BETTER ♪,♪ 'CAUSE I WANNA BE WITH YOU
FOREVER, FOREVER ♪,♪ OH, IS THERE SOMEONE
ELSE OR NOT? ♪,♪ 'CAUSE I WANNA
KEEP YOU CLOSE ♪,♪ I DON'T WANNA LOSE MY SPOT ♪,♪ 'CAUSE I NEED TO KNOW ♪,♪ IF YOU'RE HURTING HIM,
OR YOU'RE HURTING ME ♪,♪ IF I AIN'T WITH YOU,
I DON'T WANNA BE ♪,♪ IS THERE SOMEONE
ELSE OR NOT? ♪,♪ OOH, OR NOT ♪,♪ OOH, WHOA, YEAH, HEY ♪,♪ YEAH, YEAH, YEAH ♪,♪ WHOA, WHOA, WHOA, HEY ♪,♪♪♪
After seeing the second section, I believe you have a general understanding of how long can tiktok videos be
Continue the next third section about how long can tiktok videos be
How to Use TikTok - 2022 Beginners Tutorial
How to Use TikTok - 2022 Beginners Tutorial
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After seeing the third section, I believe you have a general understanding of how long can tiktok videos be
Continue the next fourth section about how long can tiktok videos be
TIKTOK ALGORITHM EXPLAINED FOR 2023 (How To BLOW UP On TikTok FAST As a SMALL ACCOUNT)
TIKTOK ALGORITHM EXPLAINED FOR 2023 (How To BLOW UP On TikTok FAST As a SMALL ACCOUNT)
algorithm change number one is that Tick,Tock has literally made it possible for,you to inspect the video and find out,why you're getting shown that video AKA,they're literally telling you why the,video went viral and the reason that,they're doing this is because they want,your post to go viral with this latest,Tick Tock algorithm update and since you,clicked on this video I'm gonna guess,that you're in one of two scenarios,either one you've been seeing a decrease,in the amount of views that you're,getting or maybe the amount of followers,that you're getting or you're brand new,to tick tock you haven't grown before,and you want to make sure that you grow,right now either way if you implement,everything that I share with you in this,video you are going to get results in,fact I guarantee it I hope this Creator,can 30 000 followers in just the last,few weeks this Creator 50 000 and this,Creator over a hundred thousand and they,are no different than you they simply,just knew the four things that I'm going,to share with you in this video but,again I need to warn you if you skipped,just one part of this video it's going,to be the reason that you're not,successful in Tick Tock right now but,before we could dive into these things I,need you to smash that subscribe button,if you want to grow quicker on Tick Tock,Instagram or YouTube I literally upload,a video about how to grow on these,platforms every single day in addition,to that I created a free Tick Tock,growth course that will share with you,things like the best time to post and,the best hashtags used right now in 20,23 so please go to the pink comment,below and get into it also here's my,phone number shoot me a text I literally,quit my job working for garyvee to help,you grow on social media so please hit,me up okay so essentially what you're,able to do now is you can go into a post,settings look like you're going to go,share the post and then essentially what,you're going to be able to see is why am,I seeing this the reason that it's going,to tell you why it's seeing it is going,to be for one of two reasons either one,it's something that's trending broadly,within the US AKA it's a broad Trend or,it's something that like a video that,you've interacted with in the past or,like a video that an account that you've,interacted with in the past post like so,what does this mean this means that you,now have audience insights into why,people are getting shown posts so,essentially what you want to do you want,to make sure that your for you page is,going to be content that is within the,niche that you're actually posting it,why do you make the mistake you might,have just hot girls on your for you page,you might have hot guys on your for you,page it might just be anime but you're,posting in fashion or whatever the case,is so you need to do one of two things,either one you need to only begin,interacting with things within your,Niche so that you can see what Tick Tock,is actually recommending within fashion,Tick Tock within Fitness Tick Tock,within crypto Tick Tock within book talk,whatever it is you need to actually see,what they're recommending I'm going to,share with you what to do with this,information later on in this video but,if right now you need to either do that,or you need to have a burner Tick Tock,account in which case you were only,going to interact with that content,because if you want to actually get your,content pushed out on Tick Tock this is,going to help you do it and it's going,to help you do it because it's going to,allow you to understand your audience,better you see The Tick Tock creator,that understands the audience the best,is going to be the one that is most,successful in 2023 because getting more,views on Tick Tock simply comes down to,controlling the topics of your videos,and the three other things I share with,you in this video but right now when it,comes to topics you need to understand,something let's do a prime example here,if you were a fitness Creator and you,were making Pub posts about biceps or,you were making a post about triceps,guess what there is a huge difference in,the amount of views that you get you,want to know why because a lot more,people want bigger biceps and want,bigger triceps now I know what you're,thinking Rob that's pretty stupid those,things should both be this same thing,it's both Fitness but it's not stupid,because at the end of the day all tick,tock cares about is keeping people on,the app so what do they do to keep,people on the app they show people,content now there are essentially two,types of content that does this one it's,going to be entertaining content the,second is going to be educational,content when it comes to educational,content listen I know that you're a,complete expert in whatever you're,talking about it might be crypto it,might be law I don't care what it is I,know you're an expert in it but if you,want to reach the most amount of people,you need to be talking to beginners,because not everybody need
After seeing the fourth section, I believe you have a general understanding of how long can tiktok videos be
Continue the next fifth section about how long can tiktok videos be
How TikTok's Algorithm Figures You Out | WSJ
How TikTok's Algorithm Figures You Out | WSJ
- Okay, has anyone else
noticed that your For You page,has been a little too accurate lately?,It hasn't been things that I'll google,or I talk about.,It's been thoughts.,- TikTok knows everything about us.,♪ Hold up, don't scroll ♪,♪ Lemme ask you something first ♪,♪ Can someone please explain ♪,♪ How this algorithm works ♪,- TikTok users often wonder,how the world's fastest-growing
social network seems,to know them so well.,- Is TikTok secretly listening to us,while we're watching videos?,I don't know.,(upbeat music),- The answer to
how this app gets to know you,so intimately is a highly
secretive algorithm,,long guarded by TikTok's,China-based parent company, ByteDance.,- TikTok has been so successful,in terms of implementing their algorithms.,- TikTok's algorithm could
influence the thinking,of US youth.,(upbeat music),- To understand
how it knows users so well,,The Wall Street Journal created,over 100 automated TikTok accounts or bots,that watched hundreds of
thousands of videos on the app.,We also spoke to current
and former executives,at the company.,Officially, the company says that shares,,likes, follows and what
you watch all play a role,in what TikTok shows you.,We found that TikTok only needs one,of these to figure you out.,How long you linger
over a piece of content.,Every second you hesitate or rewatch,,the app is tracking you.,- I just wanna quiet the noise.,- Through
this one powerful signal,,TikTok learns your most
hidden interests and emotions.,And drives you deep into
rabbit holes of content,that are hard to escape.,(noise of voices),♪ I'm happy, happy guy ♪,♪ Oh, just a happy, happy, happy ♪,- The TikTok experience starts,the same way for everyone.,Open the app and you'll
immediately see an endless string,of videos in your For You feed.,Take this new user,,a 24-year-old from Henry County, Kentucky.,(jumbled music plays),TikTok starts by serving
the account a selection,of very popular videos vetted,by app moderators.,Is this person religious?,- Because I still have a purpose.,And you still hold a plan for my life.,- Do they wanna
participate in viral dances.,(upbeat music),♪ Hey, hey, who ♪,(upbeat music),- Are they feeling down lately?,- Just
remember, I loved you once.,And that love goes for a friend,,family, or any relationship.,- What TikTok doesn't know,is that the 24-year-old from Kentucky,isn't a person at all.,It's one of the bot accounts programmed,by The Wall Street Journal.,Let's call it kentucky_96.,We set up these accounts to understand,how TikTok figures out
your unexpressed interests.,We assigned each bot a date
of birth and an IP address,,which told TikTok their location.,None were given a gender.,We gave each bot or user interests,but those interests were
never entered into the app.,The only way our users
expressed their interests,was by rewatching or pausing on videos,with related hashtags or images.,Some were into extreme sports.,Others were interested in forestry.,Or dance.,Or astrology.,- I'm not the babysitter,
I'm not the parent.,- Or some other topic.,- Keep scrolling
if you hate animals.,- For all our accounts,,we found that TikTok
draws users in at first,by serving a wide variety of videos.,Many with millions of views.,Then as the algorithm
sees what you respond to,,the selection of videos
and the view counts,can get lower and lower,with fewer of them vetted by moderators,to see if they violate
TikTok's terms of service.,We reviewed our experiment,and its results with a data scientist,,an algorithm expert, Guillaume Chaslot,,a former Google engineer,who worked on YouTube's algorithm.,He's now an advocate for
algorithm transparency.,The says TikTok is different,from other social media platforms.,- The algorithm on TikTok
can get much more powerful,and it can be able to learn,your vulnerabilities much faster.,- In fact,
TikTok fully learned many,of our accounts' interests
in less than two hours.,Some it figured out in
less than 40 minutes.,- On YouTube, more
than 70% of the views come,from the recommendation engine.,So it's already huge.,But on TikTok, it's even worse.,It's probably like 90-95%,of the content that is seen,that comes from the recommendation engine.,(dramatic music),- This is a visualization made,from hashtags attached to
the videos our bots watched.,Think of it as a partial view,of the universe of TikTok content.,Here's where we found dance videos,,over here are the cooking videos.,The spindly arm stretching
out of the center,represent niche content areas.,This arm starts with general
videos of cute animals,but if we follow it out to the end,,we find more specific
videos for enthusiast,of French bulldogs.,As kentucky_96 starts its journey,,it starts moving around
within the mainstream,where TikTok is trying to
puzzle out what it wants.,We programmed kentucky_96,to be interested in
sadness and depression.,Let's see how long it takes
TikTok to figure that out.,- Life doesn't happen to you,,life happens for you.,So if life is taking
people away from you
After seeing the fifth section, I believe you have a general understanding of how long can tiktok videos be
Continue the next sixth section about how long can tiktok videos be
THE ULTIMATE TIKTOK TUTORIAL FOR BEGINNERS | How to film, edit and set up your account for success
THE ULTIMATE TIKTOK TUTORIAL FOR BEGINNERS | How to film, edit and set up your account for success
if you're a content creator influencer,entrepreneur or you want to be any of,those and you want to be on the tick,tock platform this video is for you this,video is the ultimate Tick Tock tutorial,for beginners we're going to go over how,to set up your profile the basic,functionalities of tick tock how to,create a video and a little bit of,strategies to get you started with,growth I'm Millie and let's just jump,right into it first let's start with,your profile if you go to the edit,profile section this is what it looks,like starting with your profile photo,and username you want these to be in,alignment with who you are and what,Niche or industry you are in so before,you even start setting up your account,and before you even start posting ask,yourself what do you want to be known,for if you've always wanted to start a,book talk Channel maybe your username is,going to be book Rex with Remy and the,profile photo is going to be a picture,of you holding books it's great if,you're able to have the username explain,who you are and what you do or if it's,just your name something that's easy to,remember and not too hard to spell now,for the name part of your profile when,you're actually on your profile view the,name is going to be at the very very top,so on my profile you'll see Millie,social media coach I put my name but I,also put some keywords of how I want,people to find me this section of your,profile is the most searchable on Tick,Tock so if you go to the search function,on Tick Tock and you type in social,media coach hopefully my profile will,pop up because I put those keywords in,my Tick Tock profile so again asking,yourself what do you want to be known,for maybe it's Remy and book,recommendations or Remy fiction book Rex,right so what if that key phrase that,you want people to find you as put that,there in your bio believe it or not your,bio is not about you it's going to be,about the value you provide and why,somebody should follow your Channel or,follow your page what's the unique,perspective that you bring from your,channel what value do you provide to,your target audience for me I'm an,educator so I teach people how to become,a full-time Creator I say that in my bio,it's not about me it's really about the,person who's looking at my profile and,they're like oh she's going to teach me,how to become a full-time Creator I,benefit from this so I'm going to press,follow so how can you like appeal to,your target audience I know a lot of,people who are starting on Tick Tock or,they want to grow on Tick Tock they want,to categorize themselves in this,lifestyle industry and you want to post,about anything and everything and that's,okay when done correctly but really,communicate who you are and what makes,you different and unique from everybody,else who's also doing that same thing,what unique perspective do you have on,lifestyle maybe you're somebody who has,ADHD and it could be the perspective of,somebody with ADHD and how they live,their day-to-day lives maybe you're,somebody who has been diagnosed with,anxiety or severe panic attacks and you,could shed light on how you live your,day-to-day life and that some days are,really freaking awesome and maybe some,days aren't the best so think about what,unique perspective you have and how you,can share that on Tick Tock whenever you,have access to that link and bio option,definitely put a link there that maybe,refers somebody to your email list if,you're somebody who hasn't started an,email list do it I ignored that piece of,advice for way too long and then I was,like because I was like oh that doesn't,apply to me and then I started growing,on social media and I was like oh shoot,I should have started an email list so,start an email list if you don't know,what that is or you need a walk through,step by step how to do it here's this,video here you can watch it after this,one but whenever you have access to,putting a link in your bio direct people,to your email list okay now let's go,over the basic functionalities of The,Tick Tock app on the bottom you have,home now the plus sign inbox and profile,on home you have two views you have the,following View and the for you page we,all know the for you page but if you,don't it's basically the default page,that Tick Tock refers is to when you,open up your app and these are videos,that Tick Tock picked for you and maybe,you don't follow these people but Tick,Tock thinks hey you might like this so,as you scroll you will see all these,videos that are recommended to me and,then up top you can switch over to,following and this is going to be videos,of everybody that I'm following or this,profile of mine is following like going,through the bottom tabs we have the now,tab this is Tick tock's version of be,real so if you haven't heard of be real,it's basically when you capture one,moment or one authentic moment of your,day and you could scroll and view other,people's authentic moment no filters,nothing so every day you can post your,now
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Continue the next seventh section about how long can tiktok videos be
We tracked what happens after TikTok songs go viral
We tracked what happens after TikTok songs go viral
This is Jake,Hi.,I’m Jake.,In February 2020 he posted his first video
to TikTok.,Alright, mom, what are you doing today?,I’m going to make a beat!,I had my mom make a beat that I had already
pre-made.,And I recorded, I'm like, okay, press these
buttons.,And we'll make it look like you just made
it in two minutes.,I need a producer tag,Okay, what do you want it to be?,Ayo mama on the beat.,Within hours the video was racking up millions
of views.,So, Jake made a few more videos featuring
his mom,,but with one small tweak.,My brother had the idea, he was like,,yo, what if we like put a TikTok like in front
of the phone and we filmed it...,Hey mom.,Have you ever heard this song before?,The format was simple but clever:,Jake would mashup songs on TikTok that were
already going viral., Hey mom.,Have you ever heard this song before?,It worked.,With each post, he was racking up millions
more views.,But he didn’t stop there.,And we were like, we need to put my vocals
on the end of it.,And if the song goes viral, then like we can
drop it ourselves and become an artist.,Hood baby part 2, featuring yours truly.,Up down right down...,We're just going to name myself, JVKE
and we're going to go at it.,Ayo mommas gonna make this a bop.,“Up down right down looking for your love
right now.”,It just so happens that the first one that
I put my vocals on,went absolutely bananas viral.,Jake’s 15 second snippet of a song was taking
over TikTok.,Once it was at 1 million videos, Charli D’Amelio used it.,That means that this is about to be insane.,Like it's not ending at a million.,It's starting at a million.,At the time, Jake didn’t even have a manager.,But he knew he needed one fast.,We have these fifteen seconds,
we have labels calling us...,What do we do?,That was actually when I got on the phone
with my now manager,and he was like “Call me, right now!”,He was like, "Hey, can you finish this song
in 24 hours?",Clearing the “Hoody Baby” sample ended
up taking a few days.,By the time we got it out, it was at 5 million
videos.,It ended up going to 15 million.,If you compound all the views of all the 15 million videos,,it's like over 9 Billion views.,This is just the beginning of Jake’s story.,But what makes it so interesting isn't how
dramatic it is,,but how often stories just like his occurred
in 2020.,Over the last few months I’ve been working
with The Pudding,to put experiences like Jake’s into perspective.,We dug into the data and stories behind dozens
of emerging artists’ TikTok hits.,To figure out what internet fame actually
means for new music artists.,It turns out, this is way more than a story
about algorithms or going viral.,It’s a story about the longstanding tug-of-war between,artists, platforms, and music industry giants.,You might be surprised who’s winning.,If I were to review this project, I'd probably
never do it again.,That is Matt Daniels, a journalist at The Pudding,where he digs into culture stories through data.,In the Fall of 2021, we started a project that
turned into what Matt describes as...,One of the hardest data projects I've ever
worked on.,It seemed simple on paper:,create a data set of Indie and DIY artist
that went viral on TikTok in 2020,and determine if that virality was enough
to change the outlook of their career.,Because it really was their first major, major exposure,to a huge fan base on the internet.,But, there were a few big problems right from the start.,The biggest was there wasn’t a useful data set,of the most popular songs on TikTok from 2020.,We banged our head against the wall,trying to figure out “how do we reconstruct
charts from TikTok?".,It turns out, there’s a lot of playlists
on Spotify that compile viral TikTok hits.,And there’s also this tool called Chartmetric.,Which among other things captures historical
data of those playlists,and tracks what songs have been added and
subtracted to them and when.,So, we got to work.,And pulled all of the songs from as many playlists
as we could find,that were added between January and December 2020.,Then we ranked the songs by their popularity
on TikTok,,filtering out any that got fewer than 100,000 posts.,Which brought us down to about 1500 songs
that went viral in 2020.,The biggest challenge I would say is once
we had our arms,wrapped around these 1500 songs,making the decision of, is this an established
artist,that had a TikTok hit,or is this the artist's big break?,And a big break is a very subjective decision.,A lot of the artists in this list were obviously
very established.,Cardi B going viral on TikTok is not particularly
impressive,versus somebody who has never released a song
before.,So we went back to Chartmetric to dig into
more data points,behind these songs and the artists that made
them.,Including their Spotify monthly listeners,
the number of times they've been playlisted,,the number of tracks they've released.,Which made it a lot easier to decide: did this
artist have a career beforehand?,Eventually, after filtering out all
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