how does tiktok work

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How to Use TikTok - Complete Beginners Guide

hey everyone in today's video we're,gonna look at tick tock and how to use,it from the very beginning it's the,fastest growing social media in 2019 and,beyond so let's go ahead and download it,and i'll show you exactly how to get,around tick tock how to get the most,benefit out of tick tock and how to,create videos for the first time on tick,tock so go ahead and search for tick,tock i'm just in the app store here it's,also available for android and you could,read about it here but we're going to go,ahead and download tick tock for the,first time tik tok used to be owned by,musically it was called musically and he,recently merged with musically and now,is one app called tick tock one word and,it first started as a lip syncing music,video app but now you could upload all,kinds of videos and you'll see all kinds,of different videos on tick tock let's,press open now that the download is,complete here,and i just wiped up on the app here i'm,gonna not allow it to send me,notifications and this is how the app is,going to work,so you could scroll up right now i'm on,one and i could scroll up to see the,next person and the next person and so,on so right here that's the very first,page you simply,go and scroll,up to see the next person's post when,you're all the way on top if you scroll,down it will refresh this entire page,for you so right now i'm on for you tab,and i could simply scroll up to see more,and if i go to following once i start,following people i could start to see my,following videos there but that requires,you to create a tick tock account,another way to create a tick tock,account is on the bottom of the page you,see you have home you have search you,have plus which will be the way you,create videos then you have your message,tab where you could see your messages,and you have your profile icon so before,we go any further let's create a profile,account you could use your phone or,email or you could use facebook google,or twitter or if you have an account,already you could just press login on,the bottom so let me go ahead and sign,up with phone here and tick tock does,require you to be at least 12 years old,so go ahead and type in your birthday,make sure you're at least 12 in order to,make an account otherwise you could just,browse around without making an account,then you'll have to type in an email or,phone number on this page i'm just going,to type in my phone number you're going,gonna get a four digit code here on your,phone and go ahead and type that in and,it will create a tick tock account for,you so i've already created a couple,videos on this account so i could show,you around but let's go back to the home,page here and look at some of the,options on a video so when you're,looking at someone's video here i'm,looking at this person's video if i go,up i will come to a different profile in,a different video but let me go back,if i slide left here i will come to,their profile page where i could simply,press follow to follow that person i,could also see all their videos,underneath and click on each one to view,and i could always scroll up like this,to see more of their videos so that's,how you look at someone and you could,come back here to the home page go up,and then again if i slide left,i could see this person where i could,follow them too and so on so you could,see as you go through here's one from,the mba i could come left see all their,videos click on each one and go through,just their profile at any point i could,press the arrow back come to this page,follow them as you can see this is a,verified account as well,and then i could always go back to the,home page here and on this page you,could like a video from this page you,could press the three dots here to leave,a comment right here so if you wanted to,leave a comment you could go ahead and,leave a comment here press send,i'm gonna press x out of there and you,could always go ahead and press save,right here to go ahead and share it or,all these other options here available,to you underneath and if you wanted to,just follow the mba you could just press,the plus sign it will take you here,where you could just follow them just,like that so this is how you get around,the main home page of tic tac on the,bottom you have search go to search here,and under search you could see some of,the trending hashtags here tick tock,like instagram does use hashtags here,and you can find some things here or you,could go ahead and type in someone else,that you wanted to follow so i could,type in my other username here to see if,that user shows up and there it is,there's my username and if it wasn't,mine i could have clicked it and,followed it just like that,next to it you have your message tab so,under your messages you'll get all the,notification and all the messages that,you're gonna get right here on tick tock,and the last option is your profile icon,where you go ahead and edit your profile,so let's do that now under the profile,tab go ahead and press edit pr

The above is a brief introduction to how does tiktok work

Let's move on to the first section of how does tiktok work

How TikTok's Algorithm Figures You Out | WSJ

- Okay, has anyone else noticed that your For You page,has been a little too accurate lately?,It hasn't been things that I'll google,or I talk about.,It's been thoughts.,- TikTok knows everything about us.,♪ Hold up, don't scroll ♪,♪ Lemme ask you something first ♪,♪ Can someone please explain ♪,♪ How this algorithm works ♪,- TikTok users often wonder,how the world's fastest-growing social network seems,to know them so well.,- Is TikTok secretly listening to us,while we're watching videos?,I don't know.,(upbeat music),- The answer to how this app gets to know you,so intimately is a highly secretive algorithm,,long guarded by TikTok's,China-based parent company, ByteDance.,- TikTok has been so successful,in terms of implementing their algorithms.,- TikTok's algorithm could influence the thinking,of US youth.,(upbeat music),- To understand how it knows users so well,,The Wall Street Journal created,over 100 automated TikTok accounts or bots,that watched hundreds of thousands of videos on the app.,We also spoke to current and former executives,at the company.,Officially, the company says that shares,,likes, follows and what you watch all play a role,in what TikTok shows you.,We found that TikTok only needs one,of these to figure you out.,How long you linger over a piece of content.,Every second you hesitate or rewatch,,the app is tracking you.,- I just wanna quiet the noise.,- Through this one powerful signal,,TikTok learns your most hidden interests and emotions.,And drives you deep into rabbit holes of content,that are hard to escape.,(noise of voices),♪ I'm happy, happy guy ♪,♪ Oh, just a happy, happy, happy ♪,- The TikTok experience starts,the same way for everyone.,Open the app and you'll immediately see an endless string,of videos in your For You feed.,Take this new user,,a 24-year-old from Henry County, Kentucky.,(jumbled music plays),TikTok starts by serving the account a selection,of very popular videos vetted,by app moderators.,Is this person religious?,- Because I still have a purpose.,And you still hold a plan for my life.,- Do they wanna participate in viral dances.,(upbeat music),♪ Hey, hey, who ♪,(upbeat music),- Are they feeling down lately?,- Just remember, I loved you once.,And that love goes for a friend,,family, or any relationship.,- What TikTok doesn't know,is that the 24-year-old from Kentucky,isn't a person at all.,It's one of the bot accounts programmed,by The Wall Street Journal.,Let's call it kentucky_96.,We set up these accounts to understand,how TikTok figures out your unexpressed interests.,We assigned each bot a date of birth and an IP address,,which told TikTok their location.,None were given a gender.,We gave each bot or user interests,but those interests were never entered into the app.,The only way our users expressed their interests,was by rewatching or pausing on videos,with related hashtags or images.,Some were into extreme sports.,Others were interested in forestry.,Or dance.,Or astrology.,- I'm not the babysitter, I'm not the parent.,- Or some other topic.,- Keep scrolling if you hate animals.,- For all our accounts,,we found that TikTok draws users in at first,by serving a wide variety of videos.,Many with millions of views.,Then as the algorithm sees what you respond to,,the selection of videos and the view counts,can get lower and lower,with fewer of them vetted by moderators,to see if they violate TikTok's terms of service.,We reviewed our experiment,and its results with a data scientist,,an algorithm expert, Guillaume Chaslot,,a former Google engineer,who worked on YouTube's algorithm.,He's now an advocate for algorithm transparency.,The says TikTok is different,from other social media platforms.,- The algorithm on TikTok can get much more powerful,and it can be able to learn,your vulnerabilities much faster.,- In fact, TikTok fully learned many,of our accounts' interests in less than two hours.,Some it figured out in less than 40 minutes.,- On YouTube, more than 70% of the views come,from the recommendation engine.,So it's already huge.,But on TikTok, it's even worse.,It's probably like 90-95%,of the content that is seen,that comes from the recommendation engine.,(dramatic music),- This is a visualization made,from hashtags attached to the videos our bots watched.,Think of it as a partial view,of the universe of TikTok content.,Here's where we found dance videos,,over here are the cooking videos.,The spindly arm stretching out of the center,represent niche content areas.,This arm starts with general videos of cute animals,but if we follow it out to the end,,we find more specific videos for enthusiast,of French bulldogs.,As kentucky_96 starts its journey,,it starts moving around within the mainstream,where TikTok is trying to puzzle out what it wants.,We programmed kentucky_96,to be interested in sadness and depression.,Let's see how long it takes TikTok to figure that out.,- Life doesn't happen to you,,life happens for you.,So if life is taking people away from you

After seeing the first section, I believe you have a general understanding of how does tiktok work

Continue the next second section about how does tiktok work

EASY TikTok Life Hacks To Do When You're BORED! they actually work

hey ray Oh what this does is make me not,taste spicy tuna dude is it hitting,oh I'm editing my video yeah dude I'm,just so bored,okay go be bored somewhere else bow okay,all right what is up guys so I know most,of you that are watching this are bored,right now which is why I'm here to help,you out this new quarantine life sucks,and we're all trying to adjust to it so,I'm gonna show you guys different life,hacks to keep you entertained when,you're bored so have you guys ever,wanted to draw a perfect spiral,on your phone Brian who wants to do that,I don't think anyone would want to do it,but if you're bored it sounds fun cuz oh,here it is,so says place the penny in the middle of,your phone case and it should spin,smoothly go to snapchat take a picture,of a black screen spin the phone and,boom makes a perfect spiral which is,kind of trippy okay so does your phone,not spin like this okay so it needs the,penny I guess it needs the penny lovely,I carry a penny with me really,oh cool every single day it can come in,handy like this so guys so you basically,just need a penny a phone and a phone,case so we'll see if this actually works,this is not good every time a worker,tells me to get warranty I'm just like,no I don't need I'm not gonna crack in,this end this is like my eighth iPhone,okay,okay here we go so you're gonna place,the penny in the phone case and put your,phone back in it okay so you're gonna,place the penny right in the middle bro,bro bro how do you get it in the center,right there right there there you got it,oh it's like a game bro this is wait is,this the fun you were talking about it's,definitely not fun okay penny in the,center let's see if it spins better than,the first try,okay so now what you're gonna want to do,is unlock your phone,you're gonna go up snapchat and you know,take like a picture of a black screen so,we got the picture of the black screen,you're gonna hit the pencil and we'll do,white so it could show and I guess you,just spin it and then just place your,finger on there and I think drag it,right while it's spinning okay here we,go,ready set oh dude that's not half bad I,think we do a bed let me show you an,example of how I do my spirals without,this life hack pill it'll right let's,put that away okay whoa hold on oh,that's trippy dude that looks so cool I,mean it's not like perfect but it did,the trick like I was kind of entertained,for like 30 seconds perfect spiral if,you try this by the way I want to say if,you guys try any of these life hacks,record it and tweet it at me or like,posted on Instagram and tag me cuz I'm,gonna be looking through a lot of them,okay my pack number one success throw,what you trying to do brother you know,there's a life hack for that right shut,up are you serious,but literally recording a life hack,video of course there's a life hack I,got you ready have this amount of water,which I do for Saul for Saul you'll land,the water bowl perfectly every time,no way are you serious all right let's,try this out so we're gonna pour salt in,the water bottle I'm assuming cuz it's,gonna weigh it down I don't know how,much specifically but looked like he was,pouring I'd say like okay dude if this,works that's actually crazy,ready okay maybe we need more salt just,a little bit more salt okay,feels a little bit heavier now it should,work okay one I mean it's not every time,I guess it's just what the flick of your,wrist if you're good at it but I feel,like you could do that regularly oh yeah,this would look like it was gonna land,but okay there you go see it shouldn't,land that's okay I'm gonna pour a little,bit more if it doesn't work then I'm,just marking this a fail but did they,life hack require a dog yes see it now,guys I'm marking this one fail this does,not work I was really confident in this,one but where it's gonna say that sub,fail even though it just landed so for,this next life hack it's not really a,life hack it's just something to do with,your board which is the point of this,video so all you're gonna need is a,little towel some dish soap and a cup so,let's watch my hat,add soap to the cup add water pour on,towel blow into where you pour the soap,what the heck dude that looks crazier,than like a bunch of foam just like,starts coming out of way I don't know if,this is gonna work,I've never tried this nor have I seen it,so so first you're gonna add soap to the,cup this one looks good enough it is,stay warm or cool so warm water easily,works so I'm supposed to look like that,in the poorest small amount on the towel,okay okay do you think that's gonna work,I don't know okay ready,oh it works okay we're gonna for a long,I know that six upset a little we go,crazy out here I'm gonna do over the,scene ready,nothing oh my eye is so cool my face,looks so sick okay so for this next one,I personally don't think it's gonna work,at all it seems ridiculous to me but all,you're gonna need is chapstick and what,this does is make you not taste spicy,food like if you're not

After seeing the second section, I believe you have a general understanding of how does tiktok work

Continue the next third section about how does tiktok work

What is TikTok? AND How does it worK?: TikTok Explained for beginners

so what is tick tock and how do you use,it well in this video i'm going to tell,you everything you need to know it's,coming up,hey everyone steve here from learn,online video helping you master the art,of online video production and today,we're talking all about the app tick,tock now tik tok launched in 2016,and in 2018 the application gained,popularity and became the most,downloaded app in the usa hey look,before you cross the street tik tok is,one of the most popular social media,apps on the planet allowing users to,upload 15 second videos that they can,share with the world trends include lip,syncing to an archive of popular songs,dancing and collaborations allowing the,user to duet with someone by replying to,their video so look how does it work,well it's really simple you just,download the app like what you would any,other platform and then create an,account you'll have to come up with some,kind of username no different to,facebook instagram or anything like that,now once you're logged in you can,instantly start watching everybody's,videos and there are so so many videos,on tiktok this is one of the most random,apps i've ever been on you open up the,app on your phone and then it will take,you to a 15 second video and that 15,second video will just loop if you swipe,up it will take you to the next one so,on and so on and so on and it's a bit of,a lotto when it comes to what you'll,land on when you swipe up because it,really could be anything now the more,time you spend on the app the more you,will tap into the algorithm so it will,start to show you videos that are,related to stuff that you've liked and,engaged with but apart from that it,really is just a,smorgasbord of weird,creative amazing bizarre videos i've,ever come across okay now let's talk,trends so look there are definitely,trends on tick tock and just to name a,few there is the adele trend,there's another one where you use a,finger gun,now lip syncing is a huge part of tiktok,it's what a lot of people use it for,whether that's lip syncing to a song or,lip syncing to a quote from a film,and there are also some really creative,people on there there are artists there,are people that dance it's just a really,random app full of really random things,so as a consumer there's plenty of,content for you to sit there and watch,but as a creator what can we do what,kind of videos can we upload to tik tok,now they make it incredibly easy to,shoot edit and upload a video all within,that app there's a huge archive of music,to choose from and there are different,video effects you can add to your,footage but what's it like to use this,app as a video creator well i thought,i'd find out now once i set up an,account i thought i'd upload my first,video now i put no thought into this,just to be really clear i literally,uploaded the first video that i found on,my phone you definitely shouldn't be,here,health and safety regulations,and within a week that video had over 50,000 views which was just,insane to me just as an example let's,compare tick tock to youtube okay i,upload a 15 second video on my phone and,it gets 50 000 views look at the views,on this video as an experiment okay but,it's nowhere near 50 000 views right,getting that amount of views is actually,really difficult i mean i've set up a,light i've set up a camera on a tripod,i've got a microphone i'm going to have,to edit this footage and not load it but,with tick tock i upload a video 15,seconds long which is just hanging,around on my phone and i get 50 000,views so with the first video getting so,many views i thought i'd experiment and,upload some more so in the last week,i've uploaded six videos and as you can,see they've had varying degrees of,success so my first video as i mentioned,did pretty well it got 59 000 views i,then uploaded two more videos videos,that you would have seen on this channel,before i used these as facebook profile,videos they didn't do very well one only,got 567 views the other one got 147 i,then uploaded another video that also,did terribly 128 views i then uploaded,another one that did pretty well that,got over 8 000 views but then i created,a video specifically for tick tock the,rest of these videos were just videos,that i had sat on my phone and that,video i used one of the trending,hashtags it was the finger gun and that,got over 23 000 views by being on tick,tock for just one week i managed to get,over 93 000 views which is just mental,so look i've got to say i'm really,impressed with tic toc i guess to sum it,up you could say minimal effort maximum,results if you're looking to get eyes on,your content and to grow a following,quickly then honestly tiktok could be,one of the easiest and quickest ways to,do that so look i hope this video has,helped if it has let me know by hitting,the old thumbs up button and if you'd,like to see more content just like this,you can subscribe by clicking the icon,below if you'd like to watch another,video you can do that by clicking over,ther

After seeing the third section, I believe you have a general understanding of how does tiktok work

Continue the next fourth section about how does tiktok work

TIKTOK ALGORITHM EXPLAINED FOR 2023 (How To BLOW UP On TikTok FAST As a SMALL ACCOUNT)

algorithm change number one is that Tick,Tock has literally made it possible for,you to inspect the video and find out,why you're getting shown that video AKA,they're literally telling you why the,video went viral and the reason that,they're doing this is because they want,your post to go viral with this latest,Tick Tock algorithm update and since you,clicked on this video I'm gonna guess,that you're in one of two scenarios,either one you've been seeing a decrease,in the amount of views that you're,getting or maybe the amount of followers,that you're getting or you're brand new,to tick tock you haven't grown before,and you want to make sure that you grow,right now either way if you implement,everything that I share with you in this,video you are going to get results in,fact I guarantee it I hope this Creator,can 30 000 followers in just the last,few weeks this Creator 50 000 and this,Creator over a hundred thousand and they,are no different than you they simply,just knew the four things that I'm going,to share with you in this video but,again I need to warn you if you skipped,just one part of this video it's going,to be the reason that you're not,successful in Tick Tock right now but,before we could dive into these things I,need you to smash that subscribe button,if you want to grow quicker on Tick Tock,Instagram or YouTube I literally upload,a video about how to grow on these,platforms every single day in addition,to that I created a free Tick Tock,growth course that will share with you,things like the best time to post and,the best hashtags used right now in 20,23 so please go to the pink comment,below and get into it also here's my,phone number shoot me a text I literally,quit my job working for garyvee to help,you grow on social media so please hit,me up okay so essentially what you're,able to do now is you can go into a post,settings look like you're going to go,share the post and then essentially what,you're going to be able to see is why am,I seeing this the reason that it's going,to tell you why it's seeing it is going,to be for one of two reasons either one,it's something that's trending broadly,within the US AKA it's a broad Trend or,it's something that like a video that,you've interacted with in the past or,like a video that an account that you've,interacted with in the past post like so,what does this mean this means that you,now have audience insights into why,people are getting shown posts so,essentially what you want to do you want,to make sure that your for you page is,going to be content that is within the,niche that you're actually posting it,why do you make the mistake you might,have just hot girls on your for you page,you might have hot guys on your for you,page it might just be anime but you're,posting in fashion or whatever the case,is so you need to do one of two things,either one you need to only begin,interacting with things within your,Niche so that you can see what Tick Tock,is actually recommending within fashion,Tick Tock within Fitness Tick Tock,within crypto Tick Tock within book talk,whatever it is you need to actually see,what they're recommending I'm going to,share with you what to do with this,information later on in this video but,if right now you need to either do that,or you need to have a burner Tick Tock,account in which case you were only,going to interact with that content,because if you want to actually get your,content pushed out on Tick Tock this is,going to help you do it and it's going,to help you do it because it's going to,allow you to understand your audience,better you see The Tick Tock creator,that understands the audience the best,is going to be the one that is most,successful in 2023 because getting more,views on Tick Tock simply comes down to,controlling the topics of your videos,and the three other things I share with,you in this video but right now when it,comes to topics you need to understand,something let's do a prime example here,if you were a fitness Creator and you,were making Pub posts about biceps or,you were making a post about triceps,guess what there is a huge difference in,the amount of views that you get you,want to know why because a lot more,people want bigger biceps and want,bigger triceps now I know what you're,thinking Rob that's pretty stupid those,things should both be this same thing,it's both Fitness but it's not stupid,because at the end of the day all tick,tock cares about is keeping people on,the app so what do they do to keep,people on the app they show people,content now there are essentially two,types of content that does this one it's,going to be entertaining content the,second is going to be educational,content when it comes to educational,content listen I know that you're a,complete expert in whatever you're,talking about it might be crypto it,might be law I don't care what it is I,know you're an expert in it but if you,want to reach the most amount of people,you need to be talking to beginners,because not everybody need

After seeing the fourth section, I believe you have a general understanding of how does tiktok work

Continue the next fifth section about how does tiktok work

How to Use TikTok - 2022 Beginners Tutorial

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After seeing the fifth section, I believe you have a general understanding of how does tiktok work

Continue the next sixth section about how does tiktok work

How To Use TikTok! (Complete Beginners Guide) (2022)

i'm back everyone let's go and do a,quick introduction of the application,tick tock and pretty much how to use it,it's like one of the most popular,applications of all time if you're new,to it this is pretty much how to use it,for the most part so basically this is,the application you can go and install,it on the google play store app store,you can also access it via your internet,browser on mac or pc so once you go,ahead and install it for the first time,it will actually prompt you to pretty,much log in and do all that good stuff,if you've never created a tick tock,account before you can just click sign,up you can also log in via your google,account and all that stuff very very,basic stuff there's really nothing crazy,there so once you go ahead and log in,again that's a bunch of personal,information there you will get into this,application like this now there's a,little bit of a breakdown so at the top,you pretty much get into your status bar,these basically the middle panel will,always change depending on which panel,you're at the bottom but the bottom,portion is where you want to direct your,attention so here where it says home,this is going to be your home feed this,is where basically all your take talks,will reside you get into a couple panels,here and there which we'll get into in a,second the discover panel will allow you,which is the second panel down here this,will allow you to actually see what's,trending what's new you know if you want,to go and see any of the trending,hashtags here but you can also check out,the search button at the top right here,you'll see this banner up top which you,can swipe through the search button will,allow you to search for other usernames,hashtags sounds anything like that,within tiktok you can click on the,search button up here and you'll,basically be able to you know see that,there which is really cool now the,middle button here the plus button will,actually allow you to start filming your,tick tocks now this is a crazy i mean,it's going to take me 45 minutes to,break down exactly everything here my,second show has a ton of tutorials on,basically everything here but you can,basically go through here and i'll,basically explain a quick layout in a,second but this is where you can go and,film your tick tocks you can click the x,button here the inbox button which is,the fourth button here will show you all,sorts of other you know information,within your account specifically with,notifications so if anybody likes your,tech talks follows you or anything like,that you'll basically see that on that,you know inbox panel you can also see,your direct messages by clicking on that,you know and you'll basically see a huge,list of all the people who are dming you,or you're dming them and all that good,stuff too now this profile button which,is right here will take you to your,profile page now this is where you,probably want to go ahead and check out,every once in a while and you can,configure your panel so here you can see,my name is up here my username how many,people i'm following followers all that,good stuff my profile here so i can,click edit profile and add up all these,other options here and you will see a,list of all of my tick tocks here so if,you ever make any tech stocks you'll,basically see them here and that's,actually pretty much it you know that,you have your drafts here and if you,ever want to go ahead and modify any,settings within your ticktalk account a,majority of the tutorials and the,majority of the settings you'll ever,mess with is by clicking on that top,little three line button in the top,right corner you'll get into this page,and if you ever have any questions or,any answers or anything like that you,can basically make your way over to this,specific page right here settings and,privacy you can tinker around with so,many things within your account so,typically any tutorial if you ever have,any questions i go how do i do this on,tiktok search for it on google and most,of the time you'll basically be able to,find that within this panel so we'll get,into that in a second actually that's,pretty much it for you know the basic,layout of tick tock now if we make our,way over to our home page here like i,mentioned this is basically now this is,a video you'll get basically get a,created feed of your whole entire feed,of tick-tock so this is the first video,typically if you ever open it up there's,an ad you can go ahead and scroll,through all your tick tocks by scrolling,through like this and you'll basically,get a whole list so you can see the,first tick tock we saw here you can,scroll down see this tick tock you can,scroll down again see this tick tock and,you can just keep scrolling through to,see all the tick tocks typically you,scroll down and you'll see all the tick,tocks that you want and it's actually,really cool you can pause the tech talk,by clicking on it and you will see all,sorts of other information so here,you'll see a little breakdown of for you,and

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How To Master The TikTok Algorithm For Your Business

- The TikTok algorithm is changing,from a social media algorithm to a search engine.,And it might not be long,before TikTok starts giving Google Search,a run for its money.,They're gonna be sweating out there. (chuckles),What's up? It's Jamal from HubSpot.,And in this video I'm gonna explain,why TikTok is making this major change and what you can do,to make sure you're taking advantage of this new algorithm,to increase your views and your followers.,I'm also gonna let you in,on a massive monetization opportunity,coming to TikTok in 2023.,So you can start building an audience now,and be ready to rake in those dollars when the time comes.,Now, if you're new to TikTok,,the best way to get into the game is to download,"The Marketers Guide to TikTok for Business.",This is a free e-book from HubSpot,that teaches you everything you need to know,about starting and building a following,for your brand on TikTok.,The link is down in the description.,Even if you're already active on the platform,from secret strategies to best hashtags or views,,I promise there's tips in this guide,that will help you get more views on your TikTok videos.,So what is the new search algorithm?,When it first started,,TikTok was known for its silly dances and other viral trends,that let anyone get in on the fun.,This made it the world's fastest,growing social media platform,,skyrocketing to more than a billion users,in less than four years.,This rapid growth gave every new user a chance to go viral,,even without a massive following already.,Today the TikTok algorithm is still serving us what we want,,but what many users want has changed.,And that is affecting not only TikTok's algorithm.,but the entire online ecosystem.,Will this ever stop?,Will we ever be done with new kinds of content?,Probably not.,At a recent conference,,the Senior VP from Google know that young people,are turning to TikTok instead of Google,,when looking things up like what to eat,,where to shop, or how to get fit?,Gen Z prefers TikTok's fast-paced informative videos,to Google's old fashioned search results page.,Get outta here SERP.,And they trust the opinion of critters on the app,over the mountains of reviews that fill up many websites.,This news absolutely shocked the digital marketing world,,but it wasn't really a surprise at TikTok.,Videos on the platform covered more and more areas,of expertise over time.,And the algorithm saw this change and user intent,and began to evolve to focus on those niches.,Hashtags became the new keywords,,and choosing the right ones for your TikTok content,is now as important as SEO on your website.,This change is so new,that most marketers aren't even aware of it.,Even, I don't know and I'm telling you about it.,What? Nevermind.,This of course makes us a huge opportunity,for those who are in the know,to lead the way and reap the rewards.,So I'm gonna give you a few tips,to optimize your captions to capture TikTok search.,First, including mix of trending hashtags and niche ones,specific to your content.,It's easy to find trending tags using the search function,on the TikTok app.,Start by doing a search for your particular niche,,then select hashtags for a list of related tags,to use in your post.,A good rule of thumb,is to use two broad or trending hashtags,and two niche hashtags,,but you can also use four niche hashtags,depending on your content.,Tip number two is keep your niche hashtags consistent.,Much like SEO keywords, you need time to develop authority.,Owning a couple of consistent niche keywords,teaches the algorithm to properly categorize your content,and serve it to users who are interested.,Tip number three, hashtags are important,,but just as important is a caption,that gets the users' attention.,TikTok gives you 300 characters to work with,,so include both hashtags,to help the algorithm ID the content,,and a caption that the user will appreciate.,And speaking of user's experience,,the fourth and final tip is don't fake hashtags.,I see you out there, Jeremy.,Trying to be a ne'er-do-well,,trick people into looking at your freaking blog recipes.,Mm-mm. Not this time.,The algorithm is ahead of you.,Make sure that the videos you're posting on TikTok,deliver whatever hashtags you include.,Nothing will hurt your ranking in the algorithm more,than users swiping past your videos,'cause they don't get what they're actually looking for.,Cheating a hashtag might seem like a shortcut to views,,but it hurts you in the long run.,Besides what's the benefit,of sneaking your content into someone's feed,if they're not actually interested in what you're selling?,By staying honest with your hashtags,you not only start to reliably come up in search,,your videos will also start showing up,on users' For You page.,Putting your message in front of interested viewers,,even when they're not actively searching for your hashtags.,And you better make sure your content,is worth the users' time.,And that doesn't mean that you just have to be real glossy,

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