TIKTOK ALGORITHM EXPLAINED FOR 2023 (How To BLOW UP On TikTok FAST As a SMALL ACCOUNT)
algorithm change number one is that Tick,Tock has literally made it possible for,you to inspect the video and find out,why you're getting shown that video AKA,they're literally telling you why the,video went viral and the reason that,they're doing this is because they want,your post to go viral with this latest,Tick Tock algorithm update and since you,clicked on this video I'm gonna guess,that you're in one of two scenarios,either one you've been seeing a decrease,in the amount of views that you're,getting or maybe the amount of followers,that you're getting or you're brand new,to tick tock you haven't grown before,and you want to make sure that you grow,right now either way if you implement,everything that I share with you in this,video you are going to get results in,fact I guarantee it I hope this Creator,can 30 000 followers in just the last,few weeks this Creator 50 000 and this,Creator over a hundred thousand and they,are no different than you they simply,just knew the four things that I'm going,to share with you in this video but,again I need to warn you if you skipped,just one part of this video it's going,to be the reason that you're not,successful in Tick Tock right now but,before we could dive into these things I,need you to smash that subscribe button,if you want to grow quicker on Tick Tock,Instagram or YouTube I literally upload,a video about how to grow on these,platforms every single day in addition,to that I created a free Tick Tock,growth course that will share with you,things like the best time to post and,the best hashtags used right now in 20,23 so please go to the pink comment,below and get into it also here's my,phone number shoot me a text I literally,quit my job working for garyvee to help,you grow on social media so please hit,me up okay so essentially what you're,able to do now is you can go into a post,settings look like you're going to go,share the post and then essentially what,you're going to be able to see is why am,I seeing this the reason that it's going,to tell you why it's seeing it is going,to be for one of two reasons either one,it's something that's trending broadly,within the US AKA it's a broad Trend or,it's something that like a video that,you've interacted with in the past or,like a video that an account that you've,interacted with in the past post like so,what does this mean this means that you,now have audience insights into why,people are getting shown posts so,essentially what you want to do you want,to make sure that your for you page is,going to be content that is within the,niche that you're actually posting it,why do you make the mistake you might,have just hot girls on your for you page,you might have hot guys on your for you,page it might just be anime but you're,posting in fashion or whatever the case,is so you need to do one of two things,either one you need to only begin,interacting with things within your,Niche so that you can see what Tick Tock,is actually recommending within fashion,Tick Tock within Fitness Tick Tock,within crypto Tick Tock within book talk,whatever it is you need to actually see,what they're recommending I'm going to,share with you what to do with this,information later on in this video but,if right now you need to either do that,or you need to have a burner Tick Tock,account in which case you were only,going to interact with that content,because if you want to actually get your,content pushed out on Tick Tock this is,going to help you do it and it's going,to help you do it because it's going to,allow you to understand your audience,better you see The Tick Tock creator,that understands the audience the best,is going to be the one that is most,successful in 2023 because getting more,views on Tick Tock simply comes down to,controlling the topics of your videos,and the three other things I share with,you in this video but right now when it,comes to topics you need to understand,something let's do a prime example here,if you were a fitness Creator and you,were making Pub posts about biceps or,you were making a post about triceps,guess what there is a huge difference in,the amount of views that you get you,want to know why because a lot more,people want bigger biceps and want,bigger triceps now I know what you're,thinking Rob that's pretty stupid those,things should both be this same thing,it's both Fitness but it's not stupid,because at the end of the day all tick,tock cares about is keeping people on,the app so what do they do to keep,people on the app they show people,content now there are essentially two,types of content that does this one it's,going to be entertaining content the,second is going to be educational,content when it comes to educational,content listen I know that you're a,complete expert in whatever you're,talking about it might be crypto it,might be law I don't care what it is I,know you're an expert in it but if you,want to reach the most amount of people,you need to be talking to beginners,because not everybody need
Let's move on to the first section of does tiktok tell you who viewed your profile 2022
How to turn on profile view history on Tiktok (New Feature) 2022? PAANO MAKITA ANG TIKTOK STALKER?
How to turn on profile view history on Tiktok (New Feature) 2022? PAANO MAKITA ANG TIKTOK STALKER?
Hai oleh sofa morrena turning balik,mungkin dikenal subscribe 60 mboten,saibaba Elisa episode IV apa kita nanti,mbagong aksi Jono ngetik tok petai saat,inci count atau Monata inbox Mari kita,mau janang profile views saya naseeba,nang abye rushwick pilot impian,available tetap saat Indonesia Oke,sedikit oke,syaila lepas turn on profile uh istri,Jaka Tarub Ayo myvoice tayo Yoona,absensi the future of files in the past,the day mungkin oneto Bagaimana yang,kaget unknown-unknown,noh masih kita nothing oshinobwu nothing,profile lebih make it needs toxafine,profile cannot be same thing with others,on nelayan Oke kita nilai fungsional,tubingen hukum tayo Tumin Tyson yang,profile Oke kita lihat ini menonton,profile 6qe tanda aneh wedding today,Islam yang timer sakit Dito bisa bikin,pagi mempesona langsung Days Hindia make,it accounting relation Oke kru next,agenda Dono Wow you can see you job,profile key Saudi itu sebagai video,itulah maka kita kongsi no atomizer,profile mau bisa behind This will not be,displayed on your profile Hei next only,be your shoulder provalue History And,View your profile the past few days ubi,sound kenzou bisa-bisanya maagslang not,turn on maka kita key nang jantung fitur,Oke kita,buka pengaturan saya itu Oke next,mencoba you can turn list of any time,Jokowi Um mereka itu Saudi of mau Sungai,return on land then then,turn on Ok on the profile pesulap years,old I can see your profile pictures from,the past Today I know Which pursuit Turn,on the profile of history autolighting,kono Ame hitam ulang hananah bisa yo Ayo,mangan nocturne ondeng fitur netto,Telkomsel nakhof Tapos saat ini,menangkan ilah ini memakai kita diamkan,hilang am registration dengan profile,Syeikh Ini hasilnya know bisa bikin,dapat connecting filosofi journey to,ride intense expert merek setting,buton.ac antoinette mensetting,potensi.ac.id gonna Explode setting,bouton satu SS3 lepas profile you,history vaginoplasty nyan wewenang,fiturnya itu oke Soyeon nanti ke situ,trend artinya enlabz Medan gitu yonke,pagi nerves mana Oke,syain time yanag nasatekay London,refreshing tayo refreshing tayo Oke,sotaiso profile Oh ya so ini mungkin,profile nah Sorry diperhatiin make it,announced hiddenlol Itu tadi toh,nantinya nothingness binaso bola Pasha,ibigin white Malang ditolong Sino Ang,Titi nginceng profesional,sangat,ytww video,Don't forget to subscribe like and,coment,semoga video bye bye
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HOW TO GROW ON TIKTOK IN 2023 | The only TikTok growth video you'll ever need to watch
HOW TO GROW ON TIKTOK IN 2023 | The only TikTok growth video you'll ever need to watch
here's the exact strategy for how to,grow quickly on Tick Tock even if you're,starting from zero because no you are,not too late and make sure you stay till,the end where you'll also learn some of,the most common mistakes creators are,making that are stopping them from,seeing the results that they want to see,believe it or not the first step you're,going to take to grow on Tick Tock is,not going to be create content your,first step is to study the platform if,you want to dominate a platform you'll,need to know the ins and outs of that,platform what makes it breathe what,makes it come to life how do you study,Tick Tock by consuming the content from,a strategic approach instead of a,Mindless approach Tick Tock is a video,app that was designed to suck Us in and,scroll for hours on end and it succeeds,in doing that so you need to create,separation of when you're mindlessly,scrolling and on the app to be,entertained from when you're opening the,app to be intentional and to study the,content that you're coming across when,you're being intentional you want to be,looking for what works what doesn't work,what keeps you watching what sort of,things capture your attention from the,very beginning is it the shot itself is,it the text that's popping up is it what,the person says and on the flip side,what makes you scroll past a video at,what point does a video get boring to,you what could have been done to make it,more engaging what gets you to send a,video to a friend are you coming across,any trending sounds or audios that are,being used multiple times if you spend,just 30 minutes a day even studying the,platform when you open it up instead of,immediately getting sucked in you'll be,surprised how quickly you'll pick up on,things to adapt into your own strategy,and naturally studying will come natural,to you over time as you continue to,study the platform you'll notice you'll,start getting ideas for your own pieces,of content to create so later in this,video I'll teach you how to organize,your ideas and plan out your content,calendar but first let's prepare your,pro profile for visitors but Amelia I,want to start posting I want to create I,just want to grow here's the thing,Meredith if you skip this step you'll,regret it when one of your videos go,viral and you don't get any followers,from it a problem that a lot of people,run into is they jump straight into the,grind they're posting and posting and,boom one of the videos go viral,and wrong one million views later you,haven't gotten any new followers from it,so what happened there's obviously a,disconnect that's happening from your,video to your profile so what's really,important is how you set up your profile,before you even start posting how can,you convince someone to follow you,simply by glancing at your page or at,least increase that percentage of people,who do land on your page to follow you,let me break everything down for you you,have your profile photo username name,name bio and Link choice for when that,option is available your profile photo,and your username these go hand in hand,you want both of these to be clear on,who you are and what you want to be,known for so if you want to be in the,health and wellness industry and you,want to be known for Smoothie bowls and,awesome recipes maybe your handle will,be Jade wellness and the profile photo,will be a picture of you in the kitchen,holding a smoothie Bowl,you know create the atmosphere of your,page right away from those two things,then you have your name this is the part,that shows up on the very very top of,your profile some people discount this,right off the bat but it's actually more,important than you think this is where,you want to put how you want other,people to find you or discover you,because this section is extremely search,friendly if you go to tick tock right,now and you search smoothie recipes then,you toggle over to the tab that says,users anyone who has the term smoothie,recipes in their name will appear in,those search results so what's that,title for you or phrase that will help,people find you social media coach book,talk coffee reviews modern home decor,what is that phrase that someone might,actually type into the search engine to,come across your account put those juicy,terms keywords whatever you want to call,them into your name now let's get into,your bio at the time of filming this,Tick Tock allows 80 characters in your,bio which doesn't feel like a lot to me,when you compare it to Instagram's what,150. now how you craft your bio is going,to look completely different depending,on what your goals are with your page,but just in general the most common,mistake I see people make with their,bios is making it about themselves wifey,mother of two with a fur baby wine and,coffee fanatic catch me in a snuggie,I don't know what that was I'm sorry,instead what I like to do and what works,really well for me and many other,businesses and creators is communicate,the value that you and your page,provid
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How to check and understand your TikTok analytics in 2022 | TUTORIAL
How to check and understand your TikTok analytics in 2022 | TUTORIAL
hey how are you doing,actually never mind what i meant to ask,was how are you doing on tick-tock,keeping a close eye on your analytics,can help you decide everything from what,content to make to when the best time to,post is to grow on tick-tock you've got,to analyze your analytics with an,analytical eye,hey i'm carmen from hootsuite social,media team and this is hootsuite labs,where we teach you the science of social,media marketing how it works and how to,be successful in today's deep dive i'll,show you everything you need to know,about tiktok analytics and how to use,analytics to bring in more views shares,comments and likes,oh and if you care as much about our,analytics as we do yours make sure to,subscribe,to see your analytics on tick tock you,need to have a tick tock business,account,which sounds like it costs money but,miraculously it doesn't i guess the best,things in life,and on tech talk are free to switch to a,tick tock business account first go to,your profile tap the ellipsis at the top,right of your screen from there go to,your settings and privacy then manage,account under account control hit switch,to business account from there you'll be,able to pick the category you best fit,into think beauty health wellness,restaurants personal blog even pets pick,a category and celebrate you're a,business eat your heart out bezos to,check your tik-tok analytics using a,mobile device hit that hamburger style,icon at the top right corner of your,profile and then top business suite from,there go to analytics you're in hot tip,if you want more advanced analytics that,can report these tick-tock results,alongside all your other social networks,may i humbly recommend you try hootsuite,here's a free 60-day trial so next how,do you actually read your analytics well,tech talk divides analytics into four,categories overview content followers,and live each one provides lots of,in-depth metrics about your performance,but we'll just go over the most,important ones in the overview tab you,can see analytics from the last week,month or two months or you can even,choose a custom date range want to know,how your account performed after you,posted that super timely all i want for,christmas is you lip sync in 2020 this,is the place to go the most important,metrics to watch in the overview tab are,video views,this is the total number of times your,account's videos were viewed over a,given period and the most general way of,telling how your tech talks are doing,number two profile views this is the,number of times your profile was viewed,over the selected period this tick tock,metric is a really good indication of,brand interest as it measures the number,of people who liked your video enough to,come and check out your profile or,people who have searched for your,profile three followers this is the,total tally of tick tock users that,follow your account and how that's,changed within that selected date range,if you find that your follower account,shoots up after making a certain type of,video,well that's a pretty good sign to make,more like it the content tab shows which,of your videos have been the most,popular within a selected date range it,also provides information about each,post you tap through the most important,metrics to look at in individual posts,are,the totals up at the top you see the,total video views like counts comments,shares and play time for each post two,watched full video this is the,percentage of people who watched your,video all the way through from beginning,to end three reached audience this is,how many individual users watched your,video four video views by section this,tells you how people found your video,the follower tab provides information,about your followers including a,breakdown of gender as well as what part,of the world they're viewing from you,can also see when your followers are,most active on the app the most,important metrics to watch for here are,follower activity this shows you the,time and days that your followers are,most active on tick tock look for when,activity is consistently high and post,regularly in that time slot,two sounds your followers listen to tick,tock trends are often underscored by,audio tracks so check the top sounds,your followers have listened to to see,what's popular trends move fast on tick,tock so if you use these results for,ideas plan for a really quick turn,around,three top territories this is where your,followers are from ranked by country,keep these places in mind if you're,looking to localize content and,promotions now that you know how to read,your analytics here's how to use them to,your advantage pay attention to what,videos get the most likes comments,shares follows and profile visits is it,day in the lifestyle videos trending,dances transition videos replies,stitches some extra specific niche,whatever it is find what's working and,do more of it,two subtract your reached audience from,your view count to get a pretty good,estimate of how many people were,
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Best of December 2022
Best of December 2022
what's the deal with airplane peanuts,did you take the SATs I took the SATs,you have what you got 1100 really yeah,pretty good,man yeah it got me into Riders yeah you,said you played defensive end and,fullback yeah were you playing both ways,in every game yeah both sides of the,ball Tom yeah well we were small school,yeah we're not that big he's playing,every page,throwing it to himself Papa drops back,throws the papa papa with a great catch,oh tackled by Papa,all right here comes officer,we're having a nice big round of,applause for mayor Papa everybody,be right back with more news from Papa,I was on uh you know Colbert a few,months ago yeah and I told the story,which is true that uh that Ellis was,still asking like to have his ass wiped,right like a couple months ago he was,like I pooped you gotta wait I'm like,come on dude you got to wipe your ass,he's like I'll do it when I'm older and,I'm like how old he's like 16. I was,like there's no way I'm wiping,your ass so you're 16. and Dad yeah I'm,like hey there's I'm not getting,you a car,um,so he saw that he saw that video and,like he was like you know trying to,figure out the hell's going on he was,like what are you doing where are you,talking about me yeah and then I got,home last night and I was like hey do,you know what I do he was like yeah you,tell jokes you're a comedian I was like,that's right he goes you're like Ellis,won't wipe his ass but like do wipe my,ass,yeah,Mom tell this guy I'll wipe my ass down,she was like it's true he doesn't need,you yeah fellas it's been a while you've,been gone for a long time,I guarantee you one thing to be true I,get if I say one true thing this week,it's this,and everything that I've said to you,Jasmine oh that's sweet yeah that's true,you look nervous no you know you know,I've been telling you could prove it,yeah yeah that's all good stuff yeah,yeah,so one thing this is,this is as true as true can be this is,as true as true TV,which is where my best friend Sal's show,is on and I love that Network yeah and,that show so so,this is literally,anybody's gonna enjoy watching this,episode I,think Chris is melting down,what do you feel dude what do you feel,right now so what dude I feel I feel,honestly it's one of the here's how I,feel even though I'm sitting,cross-legged I feel like I got two feet,on the ground yeah I feel stable and,sturdy and rounded yeah and grounded and,and um and I also feel like um you know,I was planning to go home to my family,to not miss an event in my daughter's,life but I'm too high to drive so I,guess I gotta watch the World Cup with,Mike,you gotta stay in the city for safety,that's what it is,I know it was a recital for your father,but,the annual father's recital,not even Father's Day just father's,recital,oh my God oh my God,let's see what she has let me see if you,agree with what she says controversial,opinion but if you have a token white,and you're hanging out with your friend,group of color,you need to ask permission from,everybody in the group to bring your,white friend like don't just bring them,ask for explicit permission from,everyone because just because you're,comfortable with them doesn't mean that,everybody's comfortable with them I,might not be in the mood to deal with,white shenanigans that day that's that's,all it says any other thing,like don't don't let them think they're,a good white person so what do you think,if you I don't like why Shenanigans,never like that who does everyone since,I've been in this country yeah you're,sick of White Chicks around,frolicking around so if you're with a,group of Asians,do you have to ask permission to bring a,white,well I do mention it,how do you still get the permission how,do you say it yeah I'm coming all right,all right I'm calling do I get a,difference I'm going to call okay the,main guy yeah Ling,all right no well the link doesn't know,oh so yeah that's why maybe I won't,bring you oh my God,and it just feels weird right so you,know I mean I think that's on you,was that white Shenanigans,I walk into a big room of all ages,yeah what are we eating guys so,um they're all like he brought supplies,dogs get treated differently down south,though yeah dude like so many of the,rescues come from the south like I think,80 of the dogs don't don't actually,don't look this up no look this up I,think 87 of the dogs walk around are,tied to like an old clothesline 365 days,a year and get beat by the entire family,and nobody feeds them but I think 85 of,the dogs blow the Mason-Dixon Line are,tied outside,you could be the new Abraham Lincoln,yeah I should be you could emancipate,barclamation,how do they keep doing it the,Emancipation Proclamation,yes,straight back to business back to,business it's time yeah brother I'll,tell you what man I'll tell you what I,mean it doesn't get better than the,emancipation,this whole thing was the oyster and we,just got to the Pearl we found it it is,what it is a lot of people are going to,sit back and say they've los
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Nastya tells what to do if you are alone at home
Nastya tells what to do if you are alone at home
guys remember strangers can be dangerous,don't get lost,berries,don't go far you might get lost,look what is this,yummy do you want a candy,come in please,master,uh,i have an idea,hey stop i'm calling to police,hello police,guys do you know your home address ethno,learned it,hahaha,it's okay i know rules,i know what to do i need to find an,adult and he's gonna help me to find a,way home,let's play,oh no,yes yes i police will help me to find,the way home,oh,i am lost i need to find my daddy,let's go,sit down please,my dad's name is yuri,okay i will find you,i found him,his name is yuri,no no it's not my dad,oh,okay,oh hey you,look this is your dad yuri,oh hi,it's not my good,look,this is,that,what is your name,no it's not my bed,where's my home where's my bed,oh,i remember my home in,and what is your address,777 sweet street let's go,this is my house whoa,okay let's check,777,sweet street,thank you so much for your help don't,get lost anymore,nasty come with me on a trip,yes okay created card,money,ids,i need some toys,i forgot water i need one,okay,let's go,daddy,am i home alone,oh,wow,who is it,it's toy delivery,no don't open the door to strangers,open the door oh i know,oh,never turn on the oven yourself,uh,this is my room,this is my toys why i need to be afraid,okay guys clean up,my halloween toys bye bye,bye,always turn off top after you,huh,who is it,it's me daddy,daddy how can you prune it what is my,favorite food it's salad salad,what is my favorite animal,yeah,it's daddy,oh steady i'm so sorry,daddy i was at home alone,i know but you did a great job
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How To Influence Other Countries (Change Regions) On TikTok (Updated 2022)
How To Influence Other Countries (Change Regions) On TikTok (Updated 2022)
how do you change where your content is,seen by others on tick tock is this,something that's even within your,control inside of the app in short yes,it is we're gonna unpack several,solutions in today's video now i feel it,very important understand first of all,how tik-tok geo-targets based on,location because this is vastly,different from traditionally how most,social media platforms function for,better for worse in very simple terms,where you create your account on tick,tock is predominantly where you're going,to influence if you're in canada you,create your account in canada you're,going to notice you're going to be,influenced on a lot of canadian,audiences for the first 50 videos,roughly that you put out there now that,sphere of influence or what countries or,territories your videos are seen in,generally is limited to the nearest four,to five regions and you're going to see,this reflected in your analytics for,example here's a video with roughly 40,million views and if we scroll down to,the video views by region section we can,see percentages from mexico vietnam,colombia the uk argentina and germany,the very small percentages so you can,rest assured that this video was seen,all over the world and this is generally,what you're going to see when you review,either the profile analytics or in this,case the video analytics there's going,to be a spectrum of different,territories and that is normal but how,do you change that how do you target a,particular location on tick tock well,for starters you really have a few,different options at your disposal first,of all tik tok is going to organically,natively by itself without your,intervention expand your content to,different territories once you start,achieving multiple breakthrough videos a,breakthrough video is generally a video,over a million views,what language you speak in your content,the language you write in your text,bubbles the hashtags that you use even,your audio selections are all going to,weigh heavily into what regions or,territories or countries your content,eventually expands to and in case you,haven't noticed already it's completely,normal to have a spectrum of different,territories that your video reaches at,any given time so just to recap so we're,clear if hypothetically you're in,portugal and you want to reach us-based,audiences or the uk or canada or,australia english-speaking territories,let's just say you're going to have to,be speaking english in your content,using us-based hashtags using popular,audio from the states and tick-tock will,eventually pick up on your intentions,and start serving your content to those,regions once you start having videos,that have views at scale breakthrough,videos as we talked about videos that,have a surplus of a million views in the,short term you will likely be reaching,portuguese viewers or local audiences,but again that's not permanent now there,is a way to shortcut this and this is,where vpns and sim cards really come,into the equation a lot of you have,likely heard different hearsay,information on using these methods some,have had success others haven't i want,to share with you what we found have,been the best solutions from the,thousands of conversations i've had with,some of you and the discourse insider,public and private tick tock communities,here are the facts so far vpns or,virtual private networks which can,change your ip address or hide the,location that you're currently residing,in they work very arbitrarily some,people have success with them others,don't it's not a very surefire way to,change where your content is seen,however that's not to say everyone,doesn't have success with them there are,certain locations like france for,example where creators most of the time,have success with vpns i have not been,able to connect the dots why france has,it easier than others but that's just,what i found so far if you're looking,for a vpn to use there are really three,that creators have the most success with,surfshark nordvpn and there's one more,i'll link all three of these in the,description down below however bearing,all that in mind a better alternative is,to utilize a sim card to change regions,on tiktok the sim card is a little,computer chip that's inserted into your,device that allows you to connect to,whatever network provider you purchase,with the sim card verizon google fi at t,t-mobile these data plans usually are,pre-loaded on the sim card when you buy,it which is gonna run you ballpark 35,i'll put several links in the,description down below where creators,usually purchase these sim cards from,again they're not that expensive and,it's generally recommended that you,utilize the sim card or the data plan of,the sim card to do all your content,creation and activity on tiktok versus,using the local wi-fi network you can,use wi-fi or whatever your your home,router is,to view and consume on tick-tock but if,you're uploading content you're leaving,comments you're going live activity like,that it's g
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How TikTok's Algorithm Figures You Out | WSJ
How TikTok's Algorithm Figures You Out | WSJ
- Okay, has anyone else
noticed that your For You page,has been a little too accurate lately?,It hasn't been things that I'll google,or I talk about.,It's been thoughts.,- TikTok knows everything about us.,♪ Hold up, don't scroll ♪,♪ Lemme ask you something first ♪,♪ Can someone please explain ♪,♪ How this algorithm works ♪,- TikTok users often wonder,how the world's fastest-growing
social network seems,to know them so well.,- Is TikTok secretly listening to us,while we're watching videos?,I don't know.,(upbeat music),- The answer to
how this app gets to know you,so intimately is a highly
secretive algorithm,,long guarded by TikTok's,China-based parent company, ByteDance.,- TikTok has been so successful,in terms of implementing their algorithms.,- TikTok's algorithm could
influence the thinking,of US youth.,(upbeat music),- To understand
how it knows users so well,,The Wall Street Journal created,over 100 automated TikTok accounts or bots,that watched hundreds of
thousands of videos on the app.,We also spoke to current
and former executives,at the company.,Officially, the company says that shares,,likes, follows and what
you watch all play a role,in what TikTok shows you.,We found that TikTok only needs one,of these to figure you out.,How long you linger
over a piece of content.,Every second you hesitate or rewatch,,the app is tracking you.,- I just wanna quiet the noise.,- Through
this one powerful signal,,TikTok learns your most
hidden interests and emotions.,And drives you deep into
rabbit holes of content,that are hard to escape.,(noise of voices),♪ I'm happy, happy guy ♪,♪ Oh, just a happy, happy, happy ♪,- The TikTok experience starts,the same way for everyone.,Open the app and you'll
immediately see an endless string,of videos in your For You feed.,Take this new user,,a 24-year-old from Henry County, Kentucky.,(jumbled music plays),TikTok starts by serving
the account a selection,of very popular videos vetted,by app moderators.,Is this person religious?,- Because I still have a purpose.,And you still hold a plan for my life.,- Do they wanna
participate in viral dances.,(upbeat music),♪ Hey, hey, who ♪,(upbeat music),- Are they feeling down lately?,- Just
remember, I loved you once.,And that love goes for a friend,,family, or any relationship.,- What TikTok doesn't know,is that the 24-year-old from Kentucky,isn't a person at all.,It's one of the bot accounts programmed,by The Wall Street Journal.,Let's call it kentucky_96.,We set up these accounts to understand,how TikTok figures out
your unexpressed interests.,We assigned each bot a date
of birth and an IP address,,which told TikTok their location.,None were given a gender.,We gave each bot or user interests,but those interests were
never entered into the app.,The only way our users
expressed their interests,was by rewatching or pausing on videos,with related hashtags or images.,Some were into extreme sports.,Others were interested in forestry.,Or dance.,Or astrology.,- I'm not the babysitter,
I'm not the parent.,- Or some other topic.,- Keep scrolling
if you hate animals.,- For all our accounts,,we found that TikTok
draws users in at first,by serving a wide variety of videos.,Many with millions of views.,Then as the algorithm
sees what you respond to,,the selection of videos
and the view counts,can get lower and lower,with fewer of them vetted by moderators,to see if they violate
TikTok's terms of service.,We reviewed our experiment,and its results with a data scientist,,an algorithm expert, Guillaume Chaslot,,a former Google engineer,who worked on YouTube's algorithm.,He's now an advocate for
algorithm transparency.,The says TikTok is different,from other social media platforms.,- The algorithm on TikTok
can get much more powerful,and it can be able to learn,your vulnerabilities much faster.,- In fact,
TikTok fully learned many,of our accounts' interests
in less than two hours.,Some it figured out in
less than 40 minutes.,- On YouTube, more
than 70% of the views come,from the recommendation engine.,So it's already huge.,But on TikTok, it's even worse.,It's probably like 90-95%,of the content that is seen,that comes from the recommendation engine.,(dramatic music),- This is a visualization made,from hashtags attached to
the videos our bots watched.,Think of it as a partial view,of the universe of TikTok content.,Here's where we found dance videos,,over here are the cooking videos.,The spindly arm stretching
out of the center,represent niche content areas.,This arm starts with general
videos of cute animals,but if we follow it out to the end,,we find more specific
videos for enthusiast,of French bulldogs.,As kentucky_96 starts its journey,,it starts moving around
within the mainstream,where TikTok is trying to
puzzle out what it wants.,We programmed kentucky_96,to be interested in
sadness and depression.,Let's see how long it takes
TikTok to figure that out.,- Life doesn't happen to you,,life happens for you.,So if life is taking
people away from you
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