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273392_BKAS3063_CASE 3 BYTEDANCE: TIKTOK & DOUYIN

hi I'm darshani my trick number 273392,so today I would like to present about,The Tick Tock Android which is,introduced by by tens in online,streaming was my dance is a Chinese,internet technology company,headquartered in Beijing China pipe,dance was founded by emingza in 2012.,imingsang is a former engineer from,Microsoft China he founded by dance and,also introduced TaoTao since he predicts,the future of content consumption will,be on mobile devices and that AI,technology would dominate the global,technological Market furthermore Toyota,provides value to users by providing,personalized creation services for news,content based on AI technology with more,than 4000 partners that provide news,content then bike dance introduce,as concentrated on mobile devices since,its beginning in contrast to the,majority of video platforms such as,YouTube and social networking platforms,such as Facebook which have expanded,their domains to numerous channels based,on pieces dealing with short form,information was one of doing Specialties,additionally doing included a number of,accessible features that made it easier,to create and share the short videos,with little time and effort users of,doing my quickly and easily produce a,fun video on the other hand pythons push,forward the deal for expanding the,content and service function as well as,securing a new user group in the global,market the brand new Global version of,tiktok was launched in August 2018 as,the result of combining the Unix service,functions of musically and the,technology of doing in aiming to satisfy,the global users although they both,begin the same way Tick Tock and doing,have grown into two distinct apps,because of the variations in the user,preference and language barriers the two,apps have entirely different content,another reason why by dance decided to,introduce Tick Tock was censorship,concerns several global social media,sites were being blocked by Chinese,authorities services offered in China,are heavily restricted and censored by,dancers plan to control the risk element,was the introduction of the global Tick,Tock platform and the provision of,services in a dual version after,reaching the desired result in the,Chinese market,as for the pastel model pastel model is,the key external factors which includes,political economic sociological,technological legal and environmental,that influence an organization business,pastel model is to understand what,external followers may affect your,organization and how those factors could,create opportunities or threat to the,business first and foremost political,factors which meant by government,initiatives NS power on the operations,and administration based on the case,study we could relate with the reason of,launching tiktok for censorship issue as,the services offered in China are,available,furthermore economic factors are,critical to organizational success and,also can be considered to be more,significant according to the case study,Tick Tock brought in EST 176.9 million,in Revenue in 2019 it was still in the,early days of Revenue generation however,the growth speed was remarkable whereas,based on doing in 2016 rapidly gained,ability and now as more than 1 billion,downloads worldwide with 500 million,monthly active users,next the social Force refers to the,diverse changes in the use of the,corporate presence in different digital,communities and its cultures even though,most investors expected to new apps such,as will not be successful but then,according to evening prediction AI,technology Global technological,competition as the mobile devices would,be the future of content consumption,after that technological factors this is,where marketers can create and develop,new product opportunities and enter the,target market through the integration of,different digital platform channels it,is fair to say that Darwin and tiktok,based on internet Technologies has,become the main platform people used to,acquire information share opinions and,participate in attractions,business environmental factors which are,mainly concerned with the effect of the,surrounding environment and the,influence of ecological aspects now in,targets Millennials engine sets the most,valuable consumers in China and provides,an environment that makes them highly,receptive to advertising in short the,environment makes toy in Earth more,visually impactful and immersive on the,other hand tiktok Community includes a,generation that is increasingly,interested in environmental preservation,and as a truly Global platform tiktok is,committed to giving a voice to this,generation most impacted by climate,change and producing inspiring,accessible and engaging content last but,not least legal factors which include,privacy and data protection legal rules,for process sales Taxation and brand,reputation protection loss according to,tiktok does not allow posting sharing or,sending any content that violates iron,or infringes someone else copyright,State marks or other

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BKAL3063_GROUP B_273369_CASE 3 (BYTEDANCE: TIKTOK AND DOUYIN IN ONLINE STREAMING WARS)

so today I will present about the,external recent environment of my dance,in Esports such as drawing and tick dog,using the best releases model so here is,the content for this video by dance is,one of the company in China that produce,large online streaming it was founded by,Nissan who is a engineer from Microsoft,China so,because of the importance of an eye the,son decided to launch their first mobile,app off by S which is events need to,compete with other always rainy,competitors such as a meta YouTube and,so on next one is a drawing it's a short,video mobile app that was launched in,September 2016 to the Chinese market,app to really focus on mobile device and,a short form content Tick Tock is the,global version of toyin that will,launched in 2017 now become the global,quarter of Finance to launch and develop,into the global market,one of the reason why if I dance,because of the shape issue,so the next session is uh we discuss,about the pesto model also how,it can be used to analyze the business,environment for the political factor,which are driven by the government,actions and policy second one is the,economic Factor it has a direct impact,on a company Long Term prospecting the,market it may affect how a company price,their product or influence the supply,and demand model the third one which is,social Factor such as demography and,culture that can impact research,environment by influence or inference,purchasing having also lifestyle Choice,the food better is a technology,theology may have to direct and indirect,influence on any industry this one is,Improvement factor that relating to the,physical environment and general,Environmental Protection requirement the,last factor which is a little victim,affected both internal and external,environment of,silica and Regulatory environment can,affect the policy and positive of,industry but at the same time it can,control empowerment safety and,regulation so the third sections I will,discuss about the person water and,related anti-toxo in the first factor,which is political factor it's related,to the government actions and policies,to conquer the streaming in China Market,joining it to follow the latest,conversations and policies on a swimmer,in China China come up with a new,protocol for the swimmer which is they,need to maintain to write tune in the,political orientations Public,Communication and actively embodied,courses value as a global app they don't,need to restrict any video about,political issue in other countries,especially in the United States us they,don't need to tighten policy around,policy around political issues such as,obtaining public they use the platform,for camping fundraising,the next Vector is economic effect so,I'm going to get to also need to be,consider for both app for example,if the unemployment percentage is high,during and Tick Tock we have a creative,dumping the next one is about the,inflation if the inflation rate is high,revenue for adaptation will be low since,a lot of company decided to count down,the expense especially in advertising,their product or Services indolent,ethical frame form so the book app need,to come up with the,new method to their revenue which such,as like substation fee from decorator,third factor is a social platform for me,video creators but I must Implement,rules and regulation regarding what type,of video can be uploaded in their,platform the most important role and,regulation needed is to have,to ensure the video that a product must,be free from these accumulation issues,of religion ethnicity and Country the,food factor is technology doing it to be,familiar with the 5G technology it is,because technology give a good impact to,video streamer we can quicker smoother,and Powerful impressive impressive in,aspect of cyber security online,streaming is really easy to expose to,hackers so in order to protest personal,data of user both apps need to need to,come up need to develop precautions and,equal line for all the all of all the,user if this had it should happen so for,the last two factor which is environment,and legal so for the environment Factor,doing editor can be used as platform to,spread awareness about other brands,towards user for example environmental,Camp are doing,God can encourage the crisis a tick tock,Android can encourage their creator to,be more eco-friendly greater the last,factor which is a little Factor user of,both air need to be protected by the,customer protection it means if the lead,of data happens during antibiotic,immediate action to ensure the data,not visual or manipulated by other party,beside that the video that consists of,encouraging people to do pollution need,to be banned from both apps,is means creating it to follow,environmental regulations before,creating the value,and don't must be a platform not only,for fun but also at the same time can,educate people so any session I will,give my opinion about the business,Prospect for the both have in their,future so above average is a

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ByteDance China's Attention Factory - Tik Tok and Douyin - Digital China Ep.42 with Matthew Brennan

hi guys ashley here today i'm bringing,you one phenomenal guest,and we are having matt brennan with us,he is the,author of a new book which is called,attention factory,the story of tiktok and china's bike,dance he is also a managing director of,china channel matt,so great to have you on the show hi,ashley good to be on,good to catch up was exactly for so many,years you've been,you know in mainland china you've been,watching chinese tech we know each other,also for many years you are setting up,the largest,english language conference about wechat,and right now suddenly from wechat focus,you pivoted back to bite dance and,larger technology so my first question,would be,why bite dance,yeah well why not buy dance but,the uh i started covering bike dance as,a competitor to 10 cent,you know and using obviously do yin in,the china market,uh had quite an impact for several years,now,so i would say i started becoming a,heavy user of,of their products uh at least two years,ago now maybe three years ago,and really trying to understand them as,a competitor to tencent but the more i,use their products and the more,my friends started working there and,i've got several contacts across the,organization,it just became clear and clearer that,this is uh really uh,quite a special company and yeah,i mean right now it's um it's really,been a breakout global hit,right uh so today it doesn't need much,explanation,uh it's even in the time i spent writing,the book,the story's changed considerably and the,interest has grown,much further than you know i thought it,would be to be honest,this is this is one absolutely a,phenomenal uh,topic uh let's start from the very,beginning uh,when we look into the book attention,factory the first thing that jumps,uh you know from the first page of,saying that i don't have affiliation,with my dance i,wrote this book just by myself so it's,not sponsored by anybody else um,and then you are basically from the,expert perspective,explaining the story of this company so,in just a few words,how did this company start,yeah so the founder is e-ming,one founder and uh he's a serial,entrepreneur,so it's not his first company he,is you know done things like fanfo which,is a clone of twitter before he was in,uh real estate at,business or so uh he even worked for,microsoft,shortly for about six months in beijing,so he did many things before by dance,but,the spark to start bike dance was the,rise of the,mo smartphone basically the mobile,mobile phone era in china,uh so around 2011 uh he was itching to,do something bigger than,the real estate market that he was,already in and already doing very well,and so i went into a start bike dance,with a couple of friends so he started,in a,an apartment in beijing you know two,apartments really you know,about 30 people working at you know just,out of,a converted apartment cooking meals in,the kitchen every lunch time every,dinner,uh very small very scrappy uh,you know typical you know china startup,i guess you could say,uh and then they actually went into not,really knowing what they wanted to do at,the very beginning,uh in the early days they they made many,many apps actually they've about 15,different apps in six months that they,built,they're all content based though they,did have a sort of clear idea,that they wanted to move into sort of,content space,and the one thing that eaming did have,in his mind that was super clear,and i think you could say is the sort of,foundation of the company the insight,that led to bike dance,was the power of recommendation you,should have understood very very clearly,that recommendation,would be very suitable for mobile,because on mobile we have a small screen,uh we have small fragmented time,and we have an information overload and,so,whereas maybe the smart the search,engine,is the you know a paradigm through which,is most convenient to find information,on a desktop,a recommendation engine would be the,most convenient way,to match users with people on this small,mobile screen,and that insight was what powered totiel,the uh the news aggregator that they,that he did that's a household name in,china,uh which unknown outside china almost,but you know,everyone in china knows tokyo there's no,real equivalent in silicon valley for,tokyo unfortunately it seems to be a,model that's uh,specific to the china market and you,could summarize it as being like the,facebook news feed without the,friends and because it is a news feed,essentially and uh they built the,advertisement business on top of that,and then they only moved into short,video from 2016.,so actually before 2017 when do you,broke out the reputation of this company,where it was and where it is today,very very different it's like the,company completely reinvented itself,around uh short video and in particular,dojin and tiktok,which today are the most exciting and,dynamic and largest businesses they have,and just now you mentioned at hotel and,you've mentioned that this is also very,popular ap

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What is ByteDance? | CNBC Explains

Its apps have threatened the dominance of Facebook and Instagram.,It has even been touted as a rival to news sites such as Buzzfeed.,ByteDance is arguably one of the biggest app companies in the world.,Valued at over $100 billion dollars, ByteDance is also one of the most valuable tech start-ups.,It was only in recent years when the company made headlines for its apps,such as Toutiao, and its most popular product TikTok.,But now the company is finding itself in the crosshairs of Washington,amid rising geopolitical tensions between the U.S. and China.,Chinese tech companies have been expanding globally in recent years and ByteDance is no exception.,However, its path to prominence has been unique, considering the Chinese behemoth was only,founded in 2012 by tech entrepreneur Zhang Yiming, who was then 29.,Casting himself as a tech maverick, Zhang launched ByteDance in 2012 without taking,a single cent from the Chinese trinity of Baidu, Alibaba and Tencent,,while becoming embroiled in lawsuits against his domestic rivals in the process.,Its first of many apps, Neihan Duanzi, was a platform for jokes in the form of memes,and short videos, boasting 30 million users at one point.,However, its flagship app was Toutiao, an algorithm-based news aggregator app powered,by artificial intelligence.,By using machine learning, the app generates a personalized content feed catered to each user.,Barely one year after its founding, Zhang, who was a former Microsoft employee,,trained his sights on the global stage to compete with the likes of Google and Facebook.,Douyin, an app tailored to short videos typically lasting for 15 seconds,,followed four years later, capturing the domestic Chinese market by storm.,If that sounds familiar, that’s because ByteDance managed to replicate its success,in Douyin with an international version: TikTok.,In 2017, ByteDance acquired Chinese social media network Musical.ly — which was wildly,popular in the U.S. and Europe — and merged the lip-sync app with Tiktok,allowing it to capture a sizeable international market.,By 2020, TikTok boasted 100 million users in the U.S. alone,with over 2 billion downloads worldwide.,Other notable apps in the ByteDance stable include Helo, a social-media app catered to,the Indian market, and BaBe, a news aggregator app in Indonesia.,Together, these apps generated about $2.9 billion in profits in 2019,with the bulk of its revenue coming from advertisements.,But why are ByteDance’s apps so popular?,For one, the company’s strength lies in artificial intelligence.,From video streaming apps to news services, ByteDance leverages on artificial intelligence,to draw users to its apps and get them hooked.,During the 2016 Olympics, ByteDance co-created an AI writing bot that wrote hundreds of,short articles for Toutiao.,One such article, which had 50,000 views, was published just two minutes after an event had ended.,The bot, which has more than 150,000 followers on social media,,has since written over 600,000 articles.,It is the same AI that powers TikTok, tapping on information such as location data,and viewing habits to create personalized feeds that are addictive.,In 2019, TikTok was the 6th most actively used app worldwide, with its users spending,68 billion hours on the platform.,As the company’s fortune rose, so did the scrutiny of its products, amid growing concerns,about its Chinese ownership and the privacy of its users’ data.,In August, U.S. President Donald Trump issued executive orders requiring TikTok to,shut down in the U.S. or find new owners within 90 days, citing national security concerns.,Despite attempts by TikTok to localize as it expanded, such as hiring more senior American,executives and tripling its U.S. employees from 300 to over 1,000 in a span of 12 months,,these moves came to naught.,But the misgivings with ByteDance go beyond TikTok or U.S.-China relations.,In November 2019, American teenager Feroza Aziz was locked out of her TikTok account,after she uploaded a video condemning the Chinese government’s treatment of,Uighur Muslims, an ethnic minority group in the country.,TikTok later issued a public apology and lifted the suspension of Aziz’s account,although it denied claims of censorship.,ByteDance has also been accused of deleting articles critical of Chinese authorities on,BaBe, its Indonesian news app.,Content deemed sensitive to the Chinese government, such as the Hong Kong protests,,and the Tianenmen Square incident, or the lack thereof, have cast a spotlight on,ByteDance’s alleged ties to the Chinese Communist Party.,This formed the basis of a U.S. National security investigation into TikTok and ByteDance, and,it’s part of a wider move to curtail reliance on Chinese technology and products.,The rise of Chinese juggernauts has largely mirrored China’s ascendancy on the world stage.,However, China’s fraught relations with other countries, including India, has largely,proven to be stumbling blocks for the international expansion of its

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BKAL3063 ICS CASE 3 - ByteDance: TikTok and Douyin

foreign,is a technology company operating a,range of content platforms by dance was,founded by zany Ming in March 2012,headquartered in Beijing China in,September 2016 Biden's introduced luyin,while in September 2017 tiktok was,launched and hit the global market the,company is also the developer of the,news platform called TaoTao by then,space Fierce competition in online,streaming Wars in China from three,companies that dominate China's internet,economy which are Baidu Alibaba and,tencent as well as the global market,competition from domestic and global,companies was intensifying by dance must,build a competitive Advantage for tick,tock and doing in order to stay relevant,in the competitive market,next what is pastel model a pastel,analysis is a framework or tool used to,analyze and monitor the macro,environmental factors that may have a,profound impact on an organization's,performance pastel analysis examine the,political economic social technology,environment and legal factors in the,external environment,the best analysis assistant for the,managers and the strategy Builders,estimate their Market currently stand,and where it will head off in the future,can provide an advanced warning of,potential threats and opportunities and,encourage businesses to consider the,external environment in which they,operate now I will move to the next part,which is the to analyze the factors the,first one is political factor which is,political political instability between,China and the US the political,instability between China and U.S has,led to effort to bend Tick Tock in U.S,this is because they are concerned that,their data will end up in the hands of,the Chinese government and that the,Chinese officials will control what,American views on a major media platform,next for economic factors which is the,growing online advertising and Creative,Marketing tiktok has emerged as one of,the venue where users may make money by,promoting their products people can,build their own ticket account to,display their items including all the,features that same that set them apart,from their combat competitors some,Brands will also contact an influencer,to with a large number of followers to,advertise their product this will,encourage more people to use tick tock,in order for them to promote their,product the third one is social factor,which is increasing gen Z population in,social media according to Global web,index reports on social media used by,generation gen Z spends more time on,social media than the Millennials which,is at 2 hours and 55 minutes each day,to gain popularity among gen Z due to,its design which encourage and support,creative sales self-expression which gen,Z frequently seeks for and it can be,used to promote activities on the,platform the third factor is technology,factor which is digital marketing and,transformation strategy,due to the technological advancement,artificial intelligence which is also,known as AI is currently used in a range,of Industries including marketing by,analyzing customer data AI will provide,personalized recommendation and targeted,advertising,AI can also help business identify,customer Trends and preferences tiktok,can Target customers with the product or,service they need at the exact time they,need it by utilizing AI to forecast,customer Behavior,is environment factor which is climate,awareness,according to research by the Pew,Research Center younger adults are more,likely to interact with climate change,related content on social media tiktok,is useful since it promotes various,environmental and climate related,campaigns for example the content,creator at tiktok encouraged and educate,people about environment or climate,issues by forming an account called,ikotok and also from it promoting the,hashtag climate action Global campaign,to help combat the climate crisis lastly,legal factor which is data privacy and,security risk tiktok is obviously a,potentially valuable source of personal,data according to reports president,changes to tick tock's privacy policy,although various governments access to,user information because the application,does not provide total privacy I and,alternatives to make the data,confidential the picture users may,suffer physical harm as a result of the,loss of privacy now I will explain the,last question which is evaluate the,business Prospect in the future,it means that how the factors can bring,opportunity to tick tock and doing in,the future,Tick Tock and doing will have numerous,opportunities to pursue in the future,because Tick Tock has already collected,enough user Behavior data to assist them,in identifying these opportunities,the Gen Z population uses tiktok demos,and prefer it over Google Maps and,search so young people often tend to,Tick-Tock rather than Google to find,places to dine for example foreign,because tiktok and doyin use digital,marketing they can expand their market,share in digital advertising by,continuously improving all areas of the,business mod

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What Happens with Musical.ly?? | Douyin = Tiktok | What is ByteDance

hello everyone,what is musically do you remember,musically these mobile applications,appears in august,of 2014 created for,alex you and luyu yang it created,a big popularity on united states and,europe,it was a platform focused in musical,short videos,and direct broadcast,2015 began to attract millions of,users becoming on the app more downloads,of,dirty countries on july,2016 musically rash,90 millions of dollars with more than,12 millions of new videos posted,every day on july,24 of 2016,during vidcon musically launched,officially lively,his name live stream platform,automatically i send it to number one,position from the store in three days,do you know to be dense technology gun,this company located in china a person,march 2012,founded bitching gaming this company,dedicated the software developed and is,the company,who bought musically on november 2017,for a hundred million dollars,and was informed across twitter,these two applications you since,maintained the name of tiktok,direct to people 12 16 to 24,also can make videos of 15 to 60 seconds,no escarico videos viral and fun and fun,tick tock science 2018,was available in more than 150 countries,and 75 languages on 2019,tik tok was downloaded more than,700 millions of times in the histories,according,to the data provided for sensor tower,that's according to your data for april,2020,the app becomes in the sequence mobile,app with more times of downloads,taking advantage that's everyone is on,your house,tichok has had two persons one for,international market,and another under the name of doijing,for the chinese market,dojin dojin was launched,for by dance in china on september 2016,and was developed in a period of 200,days,and in this year of launch hit,a hundred millions of users more than a,thousand,millions of views every day,tick tock facts tiktok has been,dominated,approximately 80 million times of united,states,and 800 million of the world almost,to 10 of population in the world,thanks to tick has a got a lot influence,on the world,this becomes prohibited in countries,like india bangladesh,for political issues and has a lot of,restriction,in some countries in germany 2020,has discovered that tiktok copied a,clipboard capturing the user information,on 2016 bait dance is situated,like the startup more valuable on the,world,valued in 75 billions beating uber,with 72 billions

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BKAL3063_B INTEGRATED CASE STUDY- Case 3- ByteDance: TikTok and Douyin in Online Streaming Wars

foreign,in this video I'm going to explain the,external business environment of bike,dance and its products which are the,joint and Tip Top lead to the pastel,analysis model,first of all let us know about the pet,dance in general my dance was founded,regarding the competitive environment by,dance completely head to head with the,other Chinese steps with giants selected,Alibaba Baidu and tencent it apps,include Off The Top Dog hello Rico video,and hoshan let a focus to the detail of,the bike dance products which are the,yin and Tito doing which means shaking,sound this app have more than 550,million monthly active users is brought,portrait as the Chinese version and Tick,Tock as the international version of the,same short videos app,why does back dance separate this,platform so strictly you may ask,the main reason is to adhere to China's,strictly control online environment by,having two separate platforms but events,can allow more users generated content,on tiktok and follow the required,registration on doying,let us go to the issue of this case,which is related to the best analysis,operator analysis which consists of,political economical sociological,technological legal and environmental,this analysis studies the key external,factors that influence an organization,this analysis can be used in a range of,differences,as we can identify how they use all the,factors,in terms of political regarding the,China government's strictly control,online environment which is more users,generated content on Tick Tock meanwhile,the doing follow the restitution from,the China government,the political factor which is the impact,of U.S China trade War also one of the,successful factors that Implement by by,deaths for example U.S government,experts warned that you did talk which,is the U.S subsidiary of beijing-based,by dance would be used to spread mixed,information and funeral user data to the,Chinese state in response by then CEO,which is Zhang yimin insisted his firm,fully respected user data security,platform neutrality and transparency to,ensure the good name of the product,Let's Fold the economical Factor,by dance using the very types of,advertisement include in fit video,advertisement brand takeovers top view,and branded effects other example of,economical factor that Improvement by,back dance which by then officially,launched a new business,but phone call the top for business the,platform self-advertisers for all its,advertisement and other marketing,solution for brands under the work of s,which stands for sociological Factor by,this using the factor of the increasing,in Millennials and gen Z population,switching social apps user base to,develop the product that satisfy this,generation needs in result the eight,group of billion users that gained the,higher percentage is to 20 to 24.,next patient also using the factor of,expectation which this generation are,less interested in watching the long,video,which led to the time consuming,by using this vector by dense produce,the apps such as the top angiogens which,is the future of short video,let's factor which consists of,technological Factor also has been used,by the White Tanks which is in by,implement the artificial intelligence,based on recommendation system to,distribute the content to the viewers,according to their preference,other than that but dance also using the,technological factor in producing the,new features in the apps which is,e-commerce under the environmental,feature by then supporting humanitarian,issues and Community safety last but not,least the league of battle which part of,faster analysis was also implemented by,back dance to ensure the performance of,the company but don't promote the apps,with the data privacy for the users,which did not distribute the data to,other apps for the company's profit next,the operations of apps in very,complicated International contexts draw,the attention of alternatives,foreign,to the performance that has been shown,by the bike dance in the future what is,the business Prospect referring to the,fact of increasing of performance that,has been achieved by back dance as,example that is detailed into the year,2021 which 1.9 billion monthly active,users in 150 countries and an employee,base of over 110,000 the company required 58 billion in,revenues this result indicated that by,dance may become a better technology,company in worldwide and has the,potential to become a company as,Facebook,I stated by stalker worker by dance,increasing prisons in our life as an,effect on user Behavior,as well just as Facebook has dominated,the work of for the past 10 years our,work is defined by its principle so what,do you all think

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ByteDance: Tiktok and Douyin in Online Streaming Wars (272988)

so I will just start the presentation,with a little bit brief about bike dance,so basically by dance was introduced in,2012 by yimin sang by dance Begin by,launching Services aimed at various,markets and industries using the,algorithmic recommendation method for,information and content but Dennis had,over 10 products as of 2019 many of,which were based on AI and machine,learning based recommendation in genes,my dance products were gaining,popularity among users in small towns,and rural areas such as India and China,so um and then doing was introduced by,dance to the Chinese market in 2016.,doing has increased has focused on the,mobile devices since its establishment,during specialty was it is dealing with,a short form video as for guitar he is,the global version of doing that was,released in 2017 shortly after bike,dance I call it musically the new Global,version of tick tock was launched in,August 2018 as a result of combining the,unit service functions of musically and,doing technology in order to satisfy the,global users,moving on to the personal analysis so,what is pressure analysis personal,analysis is a fundamental tool for,business strategy and training it is a,method where the business environment,and the possible impact of the company,is being assessed vessel is an acronym,that stands for six estimate factors,which are political economic,sociological technological legal and,environmental before undertaking on any,business venture owners frequently have,hesitations about the outcome and how it,will be received therefore business,analysis is used to answer those,questions which consist of about their,political situation of the country and,its effect on the market and about the,political situation about the private,and economic factors and how can the,culture affect the market,um these questions will give enemies,about an idea on the things to keep in,mind so for the first factor which is,political these factors are all about,how and to what extent the government,intervenes in the economy or a specific,industry basically to what extent the,government actions have an impact on the,business or industry itself in the case,of bike dance the Chinese government has,blocked several global social media,platforms such as Facebook and Twitter,the reason why bike dance launch tiktok,is because doing is restricted to the,China Market only China services are,also subject to intensive censorship and,regulation which may limit the content,to be appeared in Tick-Tock ordering,next in terms of the economic factors,these are the determinants of an,economy's performance that have a direct,impact on a company and have long-term,consequences factors include interest,rate employment or unemployment rates,raw material costs and foreign exchange,rates according to governments in,response to the global downturn,affecting the technology sector by dance,has cut roughly 2 billion from its 2022,at Revenue targets and is currently,restructuring its U.S operations,according to the financial times they,talk serious operations have undergone,significantly structuring including,significant leadership changes,and then in terms of sociological,here is on the social environment and,identifying emerging Trends this helps a,marketer to further understand the,consumer needs factors include family,demography cultural Trends age and,gender distribution in the case of doing,the large number of users came from age,of 20 to 24. this age group contributes,a lot since the youngsters are always on,their phone doing is the kind of apps,that youngsters look up to where they,can just scroll their smartphones and,watch short videos at any time as for,tick tock are the countries with the,most users are from India U.S turkey and,Russia this is because Tick Tock,supports 75 Regional languages which,make it more accessible to more people,in the country where users can assess,the cloud regardless of the country they,are living in as they were no language,barriers,moving on to the technological factors,these factors are technological,advancement that may have a positive or,negative impact on the industry factors,could include changes in digital or,mobile technology Automation and also,RND so uh the founder of Biden has,predicted that the AI will rule the,global technological competition for,example the latest AI technology has can,analyze each user's mobile app usage,such as page searching page State time,and click on likes as for the top once,the video has been uploaded the video,will be available around the world and,spread through ai-based recommendation,system,uh and then for legal factors,um these factors may have some overlap,with geopolitic factors but they include,more specific laws such as,discrimination law entry trust law,copyright and painting loss in the case,of tick tock it has secured a license,for various sound sources shortly after,it acquired musically which allows users,to add their favorite music to their,videos freely however content tha

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