what is instagram guides
Instagram Guides: The Complete Tutorial- Instagram guys are one of the newest features,and an amazin
Updated on Feb 07,2023
Instagram Guides: The Complete Tutorial
- Instagram guys are one of the newest features,and an amazing way to add even more value to your profile.,In this video I'm going to be showing you,how to create your first guide,and how to make sure they're strategic for your brand.,And be sure to stick around 'til the end,while I'll be sharing how to,get your videos into your guide.,(bird chirping) (grass rustling),(relaxing music),Have you ever been on someone's Instagram page,,and you know they have the answers to your question,,or they have content around it,,but you just can't find it.,That's where guides come in handy,for organizing your most frequently asked questions,and your best content into one place,for people to easily find.,Just like highlights are made,for storing your best Instagram stories content,,guides are the perfect place,for organizing your best products, locations, or posts.,Let's first cover what are Instagram guides?,And they're essentially a collection,,a folder of your content or products or places,that can be stored under a little tab on your profile.,So they live on your profile,but they also can be shared via DMs or to your stories.,And you also can discover product guides,on the shopping tab.,Instagram guys were initially created,for wellness brands to create mental health resources,but now it's available to all account types.,One of the benefits of utilizing guides,is people can find the answers,to their frequently asked questions,,or they're looking for content,related to certain topics or categories.,They can easily find it on that tab in your profile,which really makes your content more evergreen,,and it doesn't get lost in your grid.,Now let's break down,,"What are the three main types of guides you can create?",And you have to choose just one.,You can't mix and mingle them.,So places are utilizing the location tag,or feature inside Instagram.,As you see in this example, this is a travel blogger,that's sharing small businesses local to her space.,So this is really great for businesses,that are location dependent or for travel brands.,Product guides are specifically for linking,to shoppable products that are within Instagram shopping.,So you can actually discover new guides,when you use this product feature.,And the last type is posts.,So this is taking existing feed posts on your Instagram,or posts that you have saved from other accounts.,It's important to understand,that whether you're doing places, products, or posts,,all of these can include your own content,or someone else's posts.,Post guides are probably going to be the one,that you utilize the most.,Because you can use them for a few different ways.,You can use them for educating and giving really quick tips,,you can also use it for sharing user-generated content,from your customers or clients,,or you can use them to tell a story,by sharing multiple posts in a row in your guides.,So I want to give you three ideas,on how your business can utilize guides.,And let's just give concrete examples.,If you're a store, a restaurant,,or a service provider that serves a specific location,you can utilize the places feature,for kind of making a guide on,where you can go for your shoot,,where else to visit when they go to your location,,or where you can host your event.,If you have a physical product,there's two ways that you can utilize guides.,One is by actually tagging your products,in a product guide so people can easily shop what they want.,And this is a really great opportunity,to kind of make a gifting guide,,not only for holidays but if people,are just getting introduced to your brand.,Another option, if you have a product,,is by organizing all of your user generated content.,So go and save all of your customer's photos,and organize those into a guide.,If you have a product you want to use guides,to show people how to use your product.,So if you're selling clothing this is great for a look book.,Or if you sell cookware,you can use it for demonstrating recipes.,As for service providers,,this is your opportunity to position yourself as an expert.,If you're creating tutorials on your feed,this is a great opportunity to organize,all of those in a how to guide,,so people can binge all of your tutorials.,And don't forget to break down your services,so if you have posts related to what you offer,,your different packages and customer testimonials,,add those to a guide.,Now I'm going to show you how to create your first guide.,So you're going to tap the Create a New Post button,and you're going to see the guides icon.,Then you're going to choose which type,of guide you want to create.,In this example, we're going to create a post guide.,So when you go to create your post guide,you're going to see the option to access your saved posts,or your own posts.,So just tap to select all of the posts,you want to include in this guide.,Then you're going to tap next,and you're going to have the options,to create the title and the cover for your guide.,While you can't upload your own cover
The above is a brief introduction to what is instagram guides
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what is instagram guides catalogs
- NEW INSTAGRAM FEATURE GUIDES | What are Instagram Guides & How To Use Them? In depth tutorial
- How to Post Guides on Instagram (Guide Feature on Instagram)
- 10 Ideas and Tips for INSTAGRAM GUIDES
- How to Use Instagram Guides - New Instagram Update
- Instagram New Update | How To Use Instagram Guides | Phil Pallen
- Instagram Guides - How to Create Instagram Guides (NEW)
- What are Instagram Guides - New Instagram Update