how to sell on instagram
How To SELL On Instagram: Set Up An Instagram Shop In 15 Minutes or Less130 million people are tappi
Updated on Jan 10,2023
How To SELL On Instagram: Set Up An Instagram Shop In 15 Minutes or Less
130 million people are tapping on an,instagram shopping post every month,so if you have an e-commerce business,being on instagram is just,non-negotiable,setting up shop on instagram is without,a doubt the right move when it comes to,making more sales for your business plus,over the last few years we've definitely,seen instagram make more of a move,towards online shopping so you don't,want to be that last business that's,late to the party and gets left behind,and that is why in today's video we are,going to talk about what an instagram,shop is,how to get it set up and how you can use,it to start making more sales for your,business so let's get it,but before we go any further let me,introduce myself my name is michelle and,i am a creative strategist and i am a,social media expert now if you are new,to this channel if you are new to learn,with shopify welcome,this is a channel where we give,entrepreneurs the knowledge that they,need either to start,run or grow a successful online business,so if you are an online entrepreneur,make sure that you're hitting that,subscribe button and if you want to,expand your ecommerce business if you,want to be your own boss and reach,financial freedom then this is the place,to be all right so without further ado,let's get into it,okay so first of all what is instagram,shopping so instagram shopping syncs all,of the products that you have on shopify,to your instagram account so that you,can easily create shoppable posts,it transforms posts and stories so that,customers can view and buy your products,right on instagram they can see which,products are being shown in a picture,using product tags like this here so you,would tag products in your posts in the,very same way that you would tag a,friend,this adds a little shopping bag icon to,your image,and then when users tap the photo they,can view the prices of the products,featured and tap the product labels to,view the product pages,and if we go back to the profile,customers can also view your entire,catalog with this button right up here,so this really does offer a smooth,shopping experience and you're basically,just bringing the look and feel of your,shopify store to instagram shops,so if a customer sees a product that,they like and they want to buy it,they are then redirected to your shopify,store and can make a purchase there,you can also use shopify to create track,and manage your ad campaigns and your,orders all in one,organized and centralized place so as,the merchant you can actually see that,the sale came from instagram,and that's really going to help you,understand how much traffic and how many,sales are actually coming from instagram,and finally having this you know set up,here it's just going to make things,easier for you to expand your audience,through instagram and facebook ads okay,so if you are eager to hop into the,tutorial part um you can definitely go,ahead i've time stamped everything so,that you can just you know get to that,specific part that you need to but i,think it's important to understand that,there are some serious key benefits of,building an instagram shop and probably,the most notable the most important,benefit is that it makes shopping easier,for customers,so if your customer is already spending,time on instagram you're not forcing,them to come to you and your site you're,actually coming to them by having your,products on instagram it's just easier,for them and we all know that an easy,shopping experience means more,conversions it means more sales and it,means more money in the bank for you,sherry lott founder and ceo of kids,clothing brand spearmint love said,when we launched the feature we,experienced a 25 increase in traffic and,an 8 increase in revenue attributable to,shopping on instagram so,the proof is in the pudding but without,further ado let's get into the actual,tutorial,so step one is to actually make sure,that you are eligible to actually create,the shop and use the feature now,unfortunately right now you cannot sell,services you actually have to be selling,physical goods and your business also,has to be located in a country that,supports instagram shopping also make,sure that you have the latest version of,instagram otherwise this feature is not,going to work so just to double check,make sure that you're seeing the cute,little shopping bags on the top corner,of your instagram posts and that's how,you'll know that you are on the latest,version that supports this feature also,i should mention that this particular,tutorial is going to be for all of you,guys that already have your shopify,store set up um you can also use a,different ecommerce platform set up and,in place so that's totally fine too now,if you don't have a shopify store set up,we actually offer a free 14-day trial no,credit card required which is quite nice,and you would just click the link in the,description box um i will leave it for,you there so that you can get started,all right let's do some general,housekeeping so first
The above is a brief introduction to how to sell on instagram
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