let's talk instagram insights and how,you can use them to grow your account,instagram insights are a goldmine for,your strategy and you can learn so much,from them using this little tab alone,you can understand what type of content,performs best what your audience engages,with most who your audience is when,they're most active and so much more so,let's get right into it and walk through,the instagram insights tab together,when you go into your insights you,should see an overview like this,if you aren't seeing this,it may be because you don't have a,creator or business profile to get the,most out of instagram's built-in,analytics we recommend switching to one,of those account types instagram,automatically sets your insights for the,last 7 days if you press the button in,the top left corner you can change the,duration you can see analytics for up to,90 days but for this i'm going to set it,to the last 30 days now we can see our,data from all of the content shared over,the last month if you see a plus sign,with green it means your numbers have,gone up compared to the previous month,and if you see gray with a minus it,means they've gone down right off the,bat this top level information helps you,understand how your account is,performing if you've gone down in,accounts reached you can ask yourself,what have i done differently this month,compared to last but again this is only,an overview let's go into each section,and check out the individual metrics,let's start with accounts reached,here's where you'll learn all about who,your content is reaching which is so,important when planning out your content,strategy instagram breaks this down into,cities countries ages and gender,instagram also breaks down how many,followers and non-followers your content,is reaching,this is so important if one of your,goals is to reach new audiences you,should pay close attention to this,section take a look at which content is,reaching non-followers if it's reals,which it is for us that's an indicator,that you should keep sharing reels you,can get even more specific and find out,which type of reels are performing best,go into the content you shared section,press into reels and organize by reach,now you can see which of your reels from,the last 30 days reach the most people,you can pull some great findings out of,this if your top performing reels are,all educational videos then you know to,keep creating them in this example we're,filtering by reach but if you press in,the top left corner you can filter by so,many other metrics too you can organize,by most comments likes,shares,plays,saves and interactions okay we skipped,ahead a little there so let's go back to,the overview and we'll walk through the,accounts engage section here's where you,can learn all about your engagement,again remember to tap the last 30 days,in the top left corner if you want to,get the bigger picture right at the top,here you'll see the number of accounts,engaged and it'll give you a comparison,to the previous 30 days accounts engaged,is the number of accounts that have,interacted with your content this,includes posts ads stories videos reels,and live videos as you scroll you'll see,more detailed information about your,engaged audience,just like accounts reached you can see,it split up by top cities countries age,ranges and gender you'll also see a,breakdown of followers and non-followers,as you keep scrolling this is where the,data gets a little juicy it's split up,into post interactions story,interactions reels interactions video,interactions and live video interactions,this main page has the overall,interactions breakdown so you can see,how many likes comments saves you got,across all of your posts for the last,month but if you press top posts you can,go in and see individual insights you,can segment your results by post type,metrics and date range for example let's,see which carousel posts had the most,shares in the last 30 days,there you go,now it pulls through everything so,simple right you can go back and follow,the same steps to view individual,insights for all your content types if,you want to see individual data on a,post tap into it and select,view insights,here you can see all the basics like,your likes comments shares and saves but,then you can go even deeper you can see,your reach impressions engagement,interactions and profile activity for,each post this data is so important for,planning your strategy if you're trying,out new content types this is where you,really see how it performed when you're,looking at these insights try to pull,out trends and patterns and then report,on them monthly,this is where monthly social media,reports come in handy we know how,daunting even the words social media,report alone are but reporting doesn't,have to be scary or take a long time if,you're not even sure how to put together,a monthly social media report we got you,i'll link our social media report,template which you can easily download,for free,in it you can inc
Let's move on to the first section of instagram analytics
Understanding Instagram Insights: Your Growth Plan
Understanding Instagram Insights: Your Growth Plan
- It's time to stop guessing,with your Instagram strategy.,Let's take a deep dive into
your Instagram analytics,so we can decide exactly
what to post next.,So, pull out your phone,and let's dive deep into what metrics,are the most important,and how to use them when
creating Instagram content.,(light music),So, you're gonna tap the three lines,in the upper right-hand
corner of your Instagram app,and tap Insights.,This is gonna take you to the homepage,of your Instagram Insights,,and this is available for creator accounts,and business accounts.,And if you want more information,on what account type is best for you,,I've linked a video in the description.,The first thing you can
toggle is the date range,that you're looking at.,And Instagram recently updated this,so you can look up to 90
days worth of your Insights.,It can be helpful to
look at your analytics,from the past week,to just see how your content's working.,But if you look up to 90 days,,you can get a holistic
view of your strategy,over the past quarter,if you've ran campaigns or launches.,First, let's start with the
four most important metrics,that you probably already
are familiar with,,likes, comments, saves, and shares,,are all metrics that we can look at,for content shared to the feed,,including Instagram video and reels.,Likes are the ultimate vanity metric.,This is a quick indicator
that people just liked,or resonated with your content.,A comment means that your content,was thought-provoking and conversational.,This means that people
took that extra next step,to engage or even thank you,for a valuable insight that you shared.,A share means someone
liked your content enough,that they wanted other people to see it,,like their friends or their community.,And saves means that your content,was worth looking at again,or referencing in the future.,It's important to understand,why people would be
engaging with your content,so you can create more
informed content in the future.,And that next step is
looking at how these metrics,are related on a certain piece of content.,Is there a reason why a
post got a lot of likes,,but wasn't conversational
enough to get a lot of comments?,It's important to look at the content type,and how it relates to those metrics.,Are you sharing something,that's very saveable and shareable,,or is it something that should ideally get,all the different types of engagement?,Now, let's take a deeper
dive into your analytics,,specifically things you need to know,for a brand growing their
business on Instagram.,First, you want to think about,what action are people taking
from your Instagram content?,Are they clicking in your website,or are they visiting your profile?,It's also important to understand,are people following and discovering you,from your content?,Let's go into Accounts Reached,,so this is gonna help you
see who you're reaching,and how you're reaching them.,So first, you'll see the breakdown,of who is your non-followers,and then your current followers,that you're reaching.,And then you're also
going to see the breakdown,of how that goes into the
different types of content,you're creating.,For example,,you can see that a lot of my reels,helps me reach non-followers,,but my stories and lives,mostly reach my current followers.,You're also able to see,for the time periods you selected,,the top content for reach.,Under Audience, you're able
to see your total followers.,This is how you're able
to track your growth.,As you can see,,I get a lot of unfollows,and this is a part of the growth game.,It's super natural for people,that just no longer are a
great fit for your brand,or are never gonna be customers of yours,,to unfollow you.,But also, Instagram is constantly
cleaning out bot accounts,,spam accounts,,so it's natural to lose followers.,You just want to be sure,that you are maintaining
a constant growth rate.,If you want to get to know
your Instagram audience,a little bit better,,you can look up the other
demographics and information,so you can create content with
that ideal follower in mind.,And if you go into your
posts under Insights,,you'll have a few options for
filtering what you're seeing,based on what you're wanting to analyze.,So, you can do it based on content type,and also different metrics,,so you can see your most highly saved,,shared, or commented on posts.,It's also important,,you can change the timeframe of this,to see what performed
best in the last month,or even the last year.,This is really helpful
because if you're curious,,what should I continue posting?,You should look at what has
performed best in the past,and continue to create
content similar to that.,That could be the visual format,,it also could be the topic.,For example, when I look up the content,that's performed the best on my feed,in terms of saves,,I see that my infographic
educational carousels,really perform well.,So, I can take that information,and create reels with a similar format,that breaks down information
in a digestible way,with really
After seeing the first section, I believe you have a general understanding of instagram analytics
Continue the next second section about instagram analytics
Instagram Changed The Algorithm: New Way To Grow In 2023
Instagram Changed The Algorithm: New Way To Grow In 2023
Instagram changed the algorithm here's,how you play it to your advantage to,grow your audience in 2023 and Beyond so,ever since the introduction of the,algorithm back in 2016 Instagram have,constantly been tweaking refining and,changing it this is partially due to the,AI getting smarter but also people's,interests changing and new formats of,content coming along short form video,did not exist back then aside from Vine,but that kind of died all of these,tweets come with the goal of showing you,content that you will enjoy so that you,stay on the platform longer now recently,I talked about Instagram making a,massive change to the algorithm without,decreasing the amount of suggested,content in the feed so you see more,content from people that you follow and,less from people that you don't which,caused a lot of people to get a lot less,reach and growth however they are about,to make a massive change on that front,so stay tuned but today I'm going to run,you through these seven algorithm hacks,that you can use to explode your growth,and reach in 2022 2023 and Beyond,firstly stop deleting your posts,Instagram algorithm is not going to,promote your content if you are,constantly deleting it it makes no sense,on top of this Instagram has changed a,lot from where it was in the past after,about 6 or 12 hours a post would stop,getting reach and after 24 hours it was,pretty much dead however nowadays a,piece of content can be getting reach,growth Impressions and making you income,for weeks if not months into the future,this can be done due to search through,hashtags through explore through reels,just getting suggested through the reels,tab as well as a post simply just,picking up steam this post here is,nearly a month old and still getting,reach followers growth and income every,single day and sometimes content won't,do well for the first few days or first,week before it eventually gets a delayed,push in the algorithm where it might,take off had a guy comment this on one,of my recent videos saying that his,reels weren't doing well for the first,week and then randomly take off I also,saw that with one of my posts where it,did okay for the first three four days,then the algorithm picked it up and that,post gave me over a thousand new,followers so there is absolutely no,reason to be deleting your content,assuming you follow the right strategies,and create content that your audience is,going to enjoy then there's no reason to,delete it even if it gets terrible,engagement leave it up it'll be helpful,for people that find it now the second,trick in the algorithm is something that,not enough people do and that is to,repost old content that is previously,performed well because chances are if,you take a piece of content you posted,when you had a thousand followers and it,did all right then if you post it with,an audience of five thousand ten,thousand twenty thousand followers it'll,do considerably better on top of that if,you've gone from a thousand followers to,ten thousand at least ninety percent,probably closer to 95 to 98 of your,audience has not seen that post and,assuming it was valuable when you,initially posted it chances are to be,valuable now and those people can,benefit from it so go back find content,that is performed well in the past for,you and use it now to prove this,actually works I run a test on my page,clever entrepreneur so what I did is I,went back and I pulled out three posts,that performed well back when I had,about a thousand followers at the time,of posting this content and I decided to,repost it at a follow account of about 6,300 followers chances are most of the,people who follow me have never seen,this so a is going to be useful to those,people but B with additional engagement,it should help Propel the content out to,more people and get a really nice boost,in the algorithm so what were the,results the first post I made seven days,ago at the time of recording currently,it's sitting at 868 likes which is well,above average for me it's reached over,12 500 new people via the explore page,and has pulled in 597 followers thus far,the second post I made six days ago it's,sitting on 740 likes also way above,average reached over 7 000 new people,through the explore page and also,brought in 316 new followers and then,the third post was made five days ago as,sitting on 392 likes which is a lot less,than the other two but still marginally,above my average it's reached 4 200 new,people through the explore page and,brought in almost 100 new followers now,as these posts are only a week old and,like I said content can get rich for,weeks if not months these will probably,continue to get more reach more growth,more exposure but to be able to pull,three pieces of content that I'd already,created I'd already put the work into,building and get an additional reach of,25,000 new people through the explore page,that's not counting the reach to,existing followers and gain over a,thousand new followers as a small,account with 6
After seeing the second section, I believe you have a general understanding of instagram analytics
Continue the next third section about instagram analytics
7 Free Instagram Analytics Tools
7 Free Instagram Analytics Tools
what's going on it's ben here from flick,and in today's video we're highlighting,seven completely free instagram,analytics tools that you need to be,using to up your instagram game and grow,far faster and you're gonna wanna stick,around for all seven because each of,them have unique features that make them,awesome so let's get right into it of,course we have to start off with open,benchmarks flicks,latest completely free feature that is,now live,on flick so what open benchmarks does is,it sources a ton of information from,accounts all over,instagram to give you a way better idea,as to how your account is performing,compared to other accounts across,instagram open benchmark provides a ton,of specific details,as to how other accounts are getting to,where they are in terms of follower,growth engagement rate and so many other,things,to help you not only see how you're,performing but also outline,opportunities for growth so up until now,it's been nearly impossible to really,get a good idea as to how your account,stacks up to the other accounts on,instagram and how you're really,performing open benchmarks allows you to,get all this information and get a way,better,idea on all this which is extremely,valuable and we just recently released a,full walkthrough of the tool on our,youtube channel which we just linked in,the card above for you to watch,after this video with open benchmarks,you'll get a breakdown of your account's,performance from follower growth rate to,conversion rate to reach an impressions,engagement rate and plenty more,to give you as many tools as possible to,see how you can improve so with the tool,you'll receive,real reliable and completely free,analytics that can help you shape your,strategy and if you want to check it out,it's linked down below the next free,tool we're going to highlight is,instagram,insights so this is the tool that they,give to you right on the app,our biggest issue with it is it's not,super consumer friendly to navigate,through,plus you can only actually access it,from the app on your mobile device,meaning you cannot use it on your,desktop so some of the resources that,this tool provides is the metrics of,demographics,profile views engagement rates and reach,as well as which pieces of content on,your instagram performed the best plus,they recently rolled out ig tv and story,analytics to give you even more to work,with so instagram analytics provides a,solid top-level view of what's going on,with your account and it's all,accessible within the app which is also,nice,the next tool we're gonna cover is,another one provided directly from,instagram and it's creator studio so,since facebook and instagram are the,same thing creator studio allows you to,look at both facebook page insights as,well as instagram page insights all from,one source and you can also access this,information from your desktop,so if you don't want to use instagram,insights from your phone on the app you,can use this tool which is still from,instagram facebook to use from your,desktop another nice part of creator,studio is that you can track your,analytics from a 7 to a 30 day,window and you can use this longer time,span to gauge your engagement and,conversion rate on instagram one more,bonus to creator studio if you're a,member of brand collabs manager you'll,be able to track your metrics with your,brand collaboration right through,creator studio the next tool we're gonna,cover is iconosquare,iconosquare is a helpful instagram tool,that not only allows you to schedule,content beforehand,but it also tracks your analytics for,your account and the analytics report,tracks your engagement,impressions reach and breaks down how,your instagram stories are performing,and if you want an audit of your entire,instagram account you can connect your,account,to iconosquare for free and they will,send you a detailed audit as to how your,account is performing as well as some,areas and opportunities to improve,square eleven is the next tool and with,square eleven's free instagram analytics,tool it provides you with an analysis of,how your account is progressing over a,year you can also obtain monthly reports,or an entire breakdown of your posts by,month by day or even by hour you'll also,be able to gauge what your followers,interests are as well as how to drive,further engagement to your posts and you,can even discover when the best time to,post is,specific to your account based on when,your followers are online and active on,instagram the next tool is,pixley and this is a super powerful tool,if you're looking to determine,either yours or someone else's exact,engagement rate on instagram pixley,offers a free engagement rate calculator,for you to use so if you're working with,a brand and they need to know that exact,information or if it's the other way,around and you're looking to work,with an influencer you can put the,handle into this tool and they will give,you a detailed breakdown of their,engagement rate it's both easy and
After seeing the third section, I believe you have a general understanding of instagram analytics
Continue the next fourth section about instagram analytics
INSTAGRAM INSIGHTS EXPLAINED 2020 | How You Can Use Your Insights To Increase Engagement
INSTAGRAM INSIGHTS EXPLAINED 2020 | How You Can Use Your Insights To Increase Engagement
what's the difference between reach and,impressions how can you use the insights,within,instagram to understand what sort of,content your audience resonates with the,most,why is understanding your lytics even,important i'm going to tell you why in,this video,what's up everyone it's modern millie,welcome or welcome back to my channel,where i post videos every wednesday,teaching the latest strategies and,trends on social media,to help bloggers influencers and content,creators grow their brands so give a,little love tap on that subscribe button,to stay up to date on the latest tips,and tricks that other people just aren't,telling you,first i want to say a huge thank you to,this video's shout outs i wouldn't be,here if it wasn't for all of you so if,you want to get a shout out in one of my,future videos screenshot yourself,watching this video and tag me on,instagram stories or leave a comment,below and subscribe to my channel,as always timestamps will be in the,comments below because i know how,valuable your time is and,you already know why you're here so,let's get into it first i'm going to,explain all the important,terms that you need to understand in,your insights section if you have a,creator's account,if you do not have a creator account,then your insight section might look a,little bit different than mine and,that's okay there is different,terminology that is unique to,posts stories and some terminology that,is related to both while some of these,might be a little bit more obvious than,others i wanted to make sure i covered,every single aspect,within the insights section first let's,talk about the terminology that is,unique,to your infeed posts comments the number,of comments that are on your post this,can be left by other people or yourself,engagement the number of individual,accounts that have liked,commented or saved your post likes,obviously the number of likes that that,post has received,and saves which is the number of unique,accounts that have,saved your post now let's go into the,terminology that is unique to just,stories first we have back which is the,number of times people have tapped,backwards on that story slide,exited which is the number of times,people have exited that specific story,slide,link clicks if you have a swipe up,option or your igtv video linked to a,story,that will be how many times people,followed through with your link,next the number of times people tapped,forwards on your story,and replies the number of replies that,that story has received and replies are,all messages that,obviously get sent to you via dm now,we're going to go over terminology that,is related to both,posts and stories so you might see the,option calls,this is going to be the number of times,people have tapped the call button,on your instagram profile from your post,or story emails if you have an email,attached to your instagram account this,is going to be the number of times,people have tapped email on your,instagram profile,from your post or story follows this is,going to be the number of accounts that,started following you because of your,poster story,get directions if you have an address,attached to your instagram account,this is going to be the number of users,who tapped get directions,because of your poster story impressions,this is going to be the total number of,times that your post or story,had been seen including repeat views,whether they engaged with it or not it,is how many times your post or,story had been seen profile visits the,number of users that visited your,instagram profile,from your poster story reach is the,number of unique accounts,that have seen any of your posts or,stories this is different than,impressions because it does not include,repeat views impressions is the total,number of times that,your post or story had been seen by,people,it could be repeated if i view someone's,story and then later i want to go back,and watch the story again,that'll add their impressions because i,keep going back to watch their story or,i keep going back to their,post it increases their impressions,whereas with,reach if i go back to that person's,story or go back to that person's post,it doesn't count the amount of times,that i keep going back it just counts me,as one,so they reached my profile one time next,we have shares which is the,number of times your poster story had,been shared texts and if you have a,phone number attached to your instagram,this will be the amount of times that,unique accounts,had clicked that text option on your,profile,and lastly we have website clicks so,that is the number of users who have,clicked on the link in your instagram,profile bio following your post or,through your story,okay well we're already 12 minutes in,we just went over terminology now that,we understand what all of these things,mean,we could truly wrap our minds around how,our posts are performing what resonates,well with our audience and what we can,do with our content in future posts to,increase the quality a
After seeing the fourth section, I believe you have a general understanding of instagram analytics
Continue the next fifth section about instagram analytics
How to Create Social Media Analytics Report (FACEBOOK and INSTAGRAM) [CC English Subtitle]
How to Create Social Media Analytics Report (FACEBOOK and INSTAGRAM) [CC English Subtitle]
Hello, Boss babes and Bosses out there. In this video, I'm going to share with you how to create a social media analytics report for,your client. So, basically, I will just share to you how I do mine and how my interns,do social media analytics report for me. I hope you will learn something from it.,But before I'm going to dive in, for those who are new here, I'm Suzie.,And I create contents about Work from home, Productivity, Self-development, and Freelancing Lifestyle.,So, if you like all those kind of topic,,please, don't forget to subscribe to my channel and hit the bell button down below,so that you'll get notified every time I upload a new video.,For you, guys, who are aspiring or newbie Social Media Managers,,maybe you don't know what a social media analytics report is.,So, basically, this is just the report you'll give to the client for them to know if their social media accounts grow.,Are there new followers, what's the reach, impressions, and engagements?,What's the best time to post? What's the best type of content to post? Something like that.,You should know your client's goal.,Is it for awareness or is it for conversions?,The content that you'll create differs if their goal is for awareness.,So, that's why it's very important for you to see the analytics and,how your content works to your audience.,If ever your client's goal is for awareness, that means the client wants people to be aware of his or her business, like ,his or her services, products, or brand. That is for awareness.,Maybe you can look for impressions, engagements, reach, and followers. ,You can put those data in the report.,But if ever the client wants to get leads or purchases on his website or page,,or maybe you are running ads for him or her,,then, it would be good if you can add to your report some data about the Ad spent, CPC, which we call cost per click, or,CPL or cost per lead, and such.,You can see those in the Business Manager if you created one based on our previous tutorials.,I gave you a tutorial on how to create a Business Manager account where you can run ads from there.,I will create a tutorial right now and I will teach you how to do that.,We will just do what is usually being sent to the client if the main purpose is just for awareness.,So, yeah. That's that.,If you're asking what are the tools that you needed to create a report, just mainly a simple tool.,As for me, I'm not using any third-party platforms or third-party tools to get the analytics.,I'm just using the insights from Facebook and Instagram.,By the way, we are going to focus here now on Facebook and Instagram.,You'll also have to insert the screenshots. It's up to you if you'll present it using Google Slides or Canva.,For me, I prefer doing it in the Slides presentation because the purpose here is to let the client know ,about the progress in his or her social media account., That's the most important thing. But it's up to you if you want to go beyond. You can use something you're comfortable using.,You can also put it in Google Doc if you want and just save it as PDF.,I'll give you a sample work of my interns as they are handling my BossedUp PH Facebook and Instagram page. ,So, for the differences of reach, impresssion, and engagement.,Reach is the number of unique followers that saw your content.,If A, B, and C saw one of your content, the total reach count is 3.,Impression is the total number of times your content has been seen regardless if it's the same account or not.,For example, Person A saw your content twice, and then Person B saw your content thrice, and Person C saw your content once, ,the total reach is 3 but the total impression is 6, that is 2 plus 3 plus 1.,So, that's the difference between reach and impression.,Engagement is the number of clicks, likes, or engagements like comments and shares.,So, that is engagement. Not everyone who will see your post will like, click, comment, and share your post.,So, if Person A saw your post but didn't engage at all, that means zero engagement for A.,And then, if Person B saw your content and commented, liked, and shared it, therefore, there are three engagements.,And Person C just liked the post, so you have a total engagement of 4 for that particular content.,So, that's how numbers are being counted. At least now, you know those data.,And we can now proceed on my screen so I can share to you how to basically get all the data you'll need to send to your client.,I will be showing to you the works of my interns for my social media accounts.,If you can see anything posted on my social media accounts, 80% of that is created by my interns.,Again, what I want is awareness. My goal is for awareness and not conversion.,So, this is for Week 3, August 17 to 22, 2020.,So, basically, this is the layout you'll be seeing on the report. First is the followers count,,the published posts, and it's up to you if you are going to include this one. But for me, I ask them to include it.,Then, top 3 to 5 posts for r
After seeing the fifth section, I believe you have a general understanding of instagram analytics
Continue the next sixth section about instagram analytics
The Best Instagram Analytics Tool To Grow Your Instagram (Flick Analytics)
The Best Instagram Analytics Tool To Grow Your Instagram (Flick Analytics)
one of the most underrated and most,misunderstood growth hacks on instagram,and social media in general that'll,always always always work regardless of,the algorithm is having access to and,understanding your analytics well this,allows you to be better informed on,what's working and what's not working,which can help you make better informed,decisions which leads to better outcomes,with your content especially in the,world of social media marketing where,things move so fast and there are so,many data points that you can put out a,piece of content every single day and,then after a couple of months you've got,60 pieces of content to look at see,what's working what's not working what,you can adapt what you can change and,this within a couple of months it gives,you a very clear plan on what's working,what to do more of if you want to get,results so the key thing here is to one,have good analytics good data and to,work with so you can make good decisions,and then two understand,what is working and what is not based,off this information so you can apply,that and get results so today i'm going,to show you the analytics tool that i,use and how you can use it as well to,get awesome results so diving into my,screen this here is called flick it is,the hashtag tool that i use and they,have a really good analytics suite as,well which i just really enjoy now you,can do a lot of stuff on the instagram,app itself with their analytics but,there's just a little bit more on flick,and that little bit extra is well worth,it in my opinion for using an outside,app now you can get a free trial of this,with my affiliate link down in the,description below,but the first piece of information that,you want to look at is you want to come,across to account,and it will show you when is most active,and like when your audience is most,active now this account here only,actually has 800 followers and i've only,started tracking it the past five days,so it's very new,this is not as much data as i'd like on,here but i wanted to show you how i'm,doing this for a new account anyway,so the cool thing is it'll show you what,time zone it is when you're on instagram,it doesn't tell you what time zone your,analytics are in which is kind of,confusing for people but here with flick,it shows you what time zone so i can see,right now it is pacific auckland if i,were to go on holiday to,i don't know melbourne for a couple,weeks and i wanted to keep my content,running i can simply plug that in and,see hey these are the best times of day,when i'm in melbourne to post quite,early morning,that's what i should be using but i'll,flick back to,my auckland time so i,don't make those mistakes um but anyway,i can see,down here that the best time to post is,between six and seven a.m that's when,the majority of my followers on sunday,are most active and then,most of the days of the week,it is between 4 a.m and 8 a.m is when,people are most active,and then in the weekend it seems to,friday night is most active and saturday,morning and so that's probably one,relatively busy period so rather than,posting friday night and straight away,saturday morning i'll probably just post,8 p.m friday night and that would catch,this piece of time this piece of time,and this piece of time so that post,would probably do really well if i made,a,friday evening post so that is probably,when i would reserve my best piece of,content for the week to maximize the,amount of engagement now the reason that,i get a lot of,uh people active between 4 a.m and 8 a.m,uh is because i've got an international,audience so i can see where my followers,are from,us india uk and my home country new,zealand so,the the fact that like people are really,active at 4am i believe,the us is anywhere from about 16 to 20,hours behind so 4am is like early,morning midday over in the states which,is why that time of day is so active now,the second thing that i want to show you,is looking at your content now one,really cool stat that they've got inside,of this tool,is engagement rate now,a lot of the time when we talk about,engagement right we're talking about,the percentage of,likes to follow ratio so if you've got,100 000 followers and you get a thousand,likes per post that's considered one,percent engagement rate however the way,they look at it here is actually,probably a more useful stat when it,comes to trying to grow your audience,the way they look at it here is simply,your engagement based on the reach so if,your content it doesn't matter how many,followers you have if your content,reaches a thousand people and a hundred,of them like it,that means you've got a 10 engagement,rate and so it's based on how many,people see the content which shows a,more realistic view of how engaging it,is because instagram reach can go up and,down depending on if the content gets,pushed well that day or not but looking,at the percentage of people who actually,see it comparing it to the engagement is,a really really helpful step so i can,s
After seeing the sixth section, I believe you have a general understanding of instagram analytics
Continue the next seventh section about instagram analytics
Instagram Analytics for Business Accounts
Instagram Analytics for Business Accounts
Instagram business accounts have,powerful analytics about your audience,and the content you're sharing insights,which can help you continually optimize,your social media strategy tap insights,to begin viewing your data let's start,with the audience tab here you'll see,the top locations of your audience their,demographics and when they're on,Instagram most based on this information,a hotel chain might learn that their,audience is actually older and more,female insights which could be useful,for content planning and targeting now,let's look at activities here you'll see,interactions and discovery metrics for,your main feed interactions capture how,people are engaging with your account,like visiting your profile and clicking,your website link discovery measures,aggregated reach and impressions for,your posts Reach is the number of unique,accounts that have viewed your posts,whereas impressions are the total number,of views impressions will always be,higher than reach and generally the,higher your impressions are compared to,unique views the more your content is,resonating that's because individuals,are viewing things multiple times the,content tab shows how individual posts,are performing filter results by metric,and time frame for example find out,which videos were liked the most,over the past six months also under,content are metrics for your stories,note that a story needs to be live for,24 hours before you can review its,performance you can view these metrics,as we did with regular posts or for a,more in-depth view of each story tap on,it then swipe up to see a more extensive,list of metrics,under the eye symbol you can see how,many people viewed your story results,from stickers like questions polls or,quizzes are also found here now toggle,to the graph icon to check interaction,metrics like replies and profile visits,that your story's generated the number,of individual story replies can be seen,here it's best to acknowledge all story,replies either with a response or at,least alike so your audience feels,valued if you're anticipating a high,volume of replies have a bank of,responses on hand to save time also,under interactions is profile visits if,you're getting a lot of profile visits,your follower count should also increase,at a similar rate if your profile visits,are high but your follower count isn't,changing there's likely a disconnect,between what your audience sees in your,stories versus what's on your profile,moving down to discovery we can see the,reach and impressions of your stories it,also measures follows which is the,number of accounts that began following,you after viewing one of your stories if,this number is high it likely means,you've done something right with that,story and that your profile was enticing,enough to attract a follow now let's,look at navigation to better understand,your audience's specific actions with,your stories taps for word captures when,a viewer tapped the right side of the,story to jump to the next one,if taps forward are consistently high on,video content you could try sharing,shorter videos in contrast taps backward,captures when a viewer has rewatched the,same story depending on the story's,content and length this can mean that,the content was worth another view or it,could mean that the audience needed,another look to absorb the content next,story shows how many viewers swiped to,view the next account story use this,data to figure out what isn't resonating,with your audience,if these metrics are high it could mean,you're overloading your audience's,attention span with too many stories the,last metric on our list is exits which,measures when your story is closed well,similar to the next story metric an exit,is less negative for example an exit,could mean a viewer had to exit the,entire Instagram app or that they tapped,on a user name or link within your story,so if your exits profile visits and,follows all increase simultaneously this,likely means your content strategy is,working now that you know what each,metric means be sure to track them,consistently and set benchmarks that you,can compare your results to across time,keep in mind Instagram analytics for,regular posts are available for up to,two years after publishing but and this,is important analytics for stories are,only available for 14 days,so set time aside regularly to record,this data so it's available when you,need it for reporting,you,you
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