The BEST Way To Advertise On Instagram In 2022 (SECRET)
there are three things you need to know,if you want to create effective high,converting and profitable instagram ads,first you need to be using the right,kind of ad format you see instagram has,changed a lot over the past few months,and there's one kind of ad format that's,working better than pretty much any,other kind of instagram ad right now if,you choose the wrong ad format or worse,just go along with the default settings,and leave it up to instagram to decide,where to show your ad it doesn't matter,how smart or funny or creative your,instagram ads are they're just not gonna,work next you need to script your ad in,a very specific way known as p-a-s-o or,paso this is going to hook your viewer,right from the start keep them engaged,throughout your ad and get them to take,action at the end but don't worry if,you've never heard of this before most,people haven't so i'm going to show you,exactly what it means and how you can,incorporate it into your instagram ads,and lastly you need to use something,called sequencing sequencing is an,advertising strategy that not a lot of,people know about but it's been proven,to increase your ads consumption by 87,and the amount of conversions you get by,56 or more understanding how sequencing,works won't just make your instagram ads,more effective but you'll see how you,can apply this to any and all marketing,and advertising you create from today,forward sequencing really is the closest,thing to a marketing magic bullet that,i've ever found,so let me show you how it's done,starting with the all-important ad,format fun fact you probably already,knew this but instagram is no longer a,photo sharing app now they all about,that video life the head of instagram,adam massari said this last year but,they backed it up by changing the,algorithm and pretty much wiping out any,hopes of organic reach from photos and,replacing everybody's feeds with video,but not just any kinds of videos a very,specific and very familiar looking kind,of video known as the instagram reel a,short form vertical video with all the,makings of its competitor tiktok in fact,it's pretty obvious that instagram reels,is a direct copy of tick tock but all is,fair in love and war and this is war,anyway i guess instagram figured if you,can't beat tiktok you might as well join,them or at least copy exactly what,they're doing and so instagram hopped on,the tick tock bandwagon essentially,leveraging the popularity of this new,format and did everything they could to,get their existing users to adopt this,new reels feature now this next part's,worth paying extra attention to because,it's going to serve you for many years,to come anytime an app like instagram or,facebook or tick tock or whatever,launches a new feature they give that,feature a bit of a head start a little,extra push and some algorithmic support,in order to try to get it to catch on a,little faster essentially the way it,works is that they reward the creators,and advertisers who use their new,features by giving them a,disproportionate amount of new reach in,order to help them get this new feature,in front of as many people as possible,and that's what happened with reels,exactly like what happened with lives,and stories and carousels and well,anything and everything they ever,launched this is why while you want to,be careful to not chase after too many,different shiny objects you also want to,be able to capitalize on new trends,because they often offer these massive,first mover advantages to the people,that adopt those early technologies and,early tools long story short people like,reels and instagram wants you to use,reels and not just organically either,but is a powerful advertising tool that,right now is getting better results than,pretty much any other placement on,instagram and you can safely test out,story placements alongside your reels,placements with just the click of a,button and creating an instagram reels,only ad is really pretty simple now if,this is your first instagram ad ever,then it's important to understand that,facebook owns instagram so the way that,you create instagram ads is actually,through the facebook ads manager so in,order to run instagram ads the first,thing you need to do is sign up for a,facebook ads manager account once that's,done you're pretty much off to the races,so to set up an instagram reels ad all,you need to do is first log into your,facebook ads manager account and once,inside choose your objective and,targeting options i'll talk about that,more in just a minute and then choose,manual placements and select reels you,can upload an existing reel that you,already have or you can create a brand,new reel from scratch which is usually,what i recommend this is because when,you're upgrading your marketing strategy,from free organic traffic to paid online,advertising and real money is on the,line you want to make sure that you're,doing everything in your power to,optimize this ad for the highest,likelihood of success okay next
Let's move on to the first section of instagram ads
I Bought Every Instagram Car Ad I Saw
I Bought Every Instagram Car Ad I Saw
Instagram just found out I'm a car guy,and lately they've been blowing me up,with ads so yesterday I bought every,single product that I saw on Instagram,and today we're going to test to find,out if they're total trash or worth the,cash welcome to Donut,sure this is a garage but it's not just,any garage it's a dealer of today's,sponsor Porsche when you're a Porsche,technician you have the ability to earn,a good living with job security explore,multiple career paths and enjoy a,Hands-On working experience with some of,the finest cars ever produced and once,you have your foot in the door you can,join the Porsche technology,apprenticeship program which is 23 weeks,of Hands-On training ending with,professional help and securing a,full-time Porsche dealer job upon your,graduation as a technician and an,authorized Porsche dealership you'll,enjoy the best labor rates in the,industry technicians in their early 20s,can earn an excess of forty thousand,dollars per year depending on their,location by your mid-30s you can double,those earnings with many technicians,making salaries in the six figures a,clear career path continuing education,great pay and this could be your office,pretty sweet you can become a Porsche,certified bronze silver or gold level,technician and with Porsche being on The,Cutting Edge of sports cars technology,and Battery electric vehicles too you,can specialize in either engine types,get started on your dream career with,Porsche today by clicking the link below,or visiting your local authorized,Porsche dealership and check out job,offers thank you to Portia for,sponsoring this portion of this video,alright so for our first product we have,this thing,a turbo air freshener for your,does this turbo make my air conditioning,that much more powerful and the answer,is no probably not but hopefully it will,make your car smell a little bit better,there's a little uh Rod of air freshener,that came with it I think it looks good,'s really nice no shaft play because the,last thing you want is shaft play this,thing is nicer than uh most of the,turbos on our cars yes yes absolutely,sure so James,are you stashing this thing are you,trashing this thing is getting stacked a,usable product it's cute I love it all,right stashes,all right Justin what is our next,product uh we got waterproof LED gloves,oh why having lights on your fingers,that means you don't have to aim it,literally the light is where your hands,are your hand is with brand new travel,top light gloves you will never have to,worry about visibility when working in a,dimmed environment thanks to the strong,LED lights and comfortable one size fits,all gloves doing what previously needed,a second pair of hands is now Problem,free go ahead and throw your son in the,garbage,that's what it says all right so the one,thing that concerns me is one size fits,all that's never the case how many,different sized hands there are on the,planet oh these feel very cheap okay,yeah these are cool I know that makes,sense yeah all right it looks weird at,first but it's going off,like things do,let's see what the consumers have to say,about these things this guy gave five,stars works okay,I mean they're bright you can already,tell that they're bright they're hurting,my eyes but let's see how bright they,are in the Darkness,these are kind of goofy but they,definitely work yeah they work they,don't totally get in my way either I,think there's some instances we're going,to want to take these off to get really,tight in there but yeah sure your,flashlight's on your fingers I wouldn't,rely on this light yet if you're like,squeezing in something for sure so,Justin finger flashlights worth the cash,or total trash,I'd say they're worth the cash it's a,pretty good idea for sure and it works,so for our next product we have a two,finger waving hand okay that attaches to,your dashboard so you'll never miss,another car wave again so I think the,idea behind this you might notice that,when another similar vehicle passes you,you got to give them the uh,two finger waves I don't know that they,nailed it with this one,these are like infant fingers,when you're giving two fingers up to,everybody yeah you're Nolan Camaro,Drives By the other way he's like yo the,Muslim guy waved at me it's like no idea,this is it for,Informer oh starting rumors starts a,buzzing next thing you know we're not a,channel anymore oh no I think these are,dangerous one of the things that is,actually cool about this though is you,can buy the 3D print file for this for,like five bucks you can make alterations,to it and make it however you want so,like I was thinking like why don't we,just make some Salad Finger fingers,really creepily,so we didn't quite like our 3D printed,Jeep wave products so we thought we'd,make our own modifications to it and I,have Zach job here our 3D printing,specialist apparently you know he's made,some changes to this thing that we think,you'll appreciate yeah it looks,ridiculous,okay,so generally sp
After seeing the first section, I believe you have a general understanding of instagram ads
Continue the next second section about instagram ads
I Spent $1000 on Instagram Ads to Promote My Song.. this is what happened
I Spent $1000 on Instagram Ads to Promote My Song.. this is what happened
this is thousand dollars and I'm going
to spend all of it on Instagram ads to ,answer one simple question do Instagram
ads really work as a promotion tool in ,2023. let's find out I really wanted to take
this series so I started by researching to ,understand being the basics of Instagram
ads and I figured out you have to not suck ,about these three things if you really
want to succeed with Instagram ads first,first content is not like an ad so that people
just won't skip the ad before they even watch it ,being a YouTuber I think I got that part once
they grabbed the attention of the listeners ,apparently another thing that you shouldn't
really suck is your music I think I got that ,one covered as well because I had a collab track
with Phantom if you haven't seen that one I will ,put a link here you can watch whole story of
that but we got all the positive commands of ,the track so that does a perfect track to use
in this experiment and final piece that you ,should Insight was understanding how Instagram
ads work but for that part I definitely suck I ,couldn't really get anywhere because it
got quite confusing and I haven't used ,this before I was feeling really lost until I
get this message from another YouTuber friend,hi Jacob once I got the email
address of Jacob I reached to ,him and we quickly scheduled a meeting to
go through all the things that we can do,better just there we go so I started out in
music as an artist as a songwriter producer ,artist putting my music out there that's what led
me to into marketing honestly was figuring it out ,for myself so have you done other promotion in
the past I've never done Imagine music or this ,song promotion before that's why I wanted to have
your help with me so that I can at least Outsource ,that part of the job to you it's good that you're
willing to to work on that front and what I will ,say that I've noticed across the last two years
is it started out first with very professionally ,shop footage and now it's transitioned into more
Tick Tock Style videos it's actually in my opinion ,I think a pro for most artists out there because
not everybody has access to make a professionally ,shop footage like it used to be reserved for
ads now it's more authentic it's just about ,putting content that people would want to see
in front of them and then hoping that it turns ,into a lifelong relationship just think about
yourself it's what if somebody came up to you ,in the in the middle of the street it's like hey
go do this for me and it's like I don't know who ,you are I'm probably not going to do that but
as opposed to the experience of somebody who's ,playing on the side of of the street and you
love the music you will go after them by the ,music potentially and that's the experience
that you want to capture for people online ,Daniel hello hey what's up how's it going I'm
about to be we're discussing now is creating this ,short content that should be used for the ads it's
actually working better with the type of ads that ,looks and sounds like Tick Tock video like with
the handhold camera it doesn't look like something ,that they will automatically dismiss is that
like the strategy that's that's fantastic that's ,exactly what they're disguising as content in
that way or organic content is definitely the best ,way to kind of just hook people in must we know
what we have to do we just went back and started ,recording the ads idea was super simple keep them
short around 15 seconds keep them authentic so ,that they don't sound too much like an ad create
some type of curiosity to people and use the best ,part of the track so that they wonder how the rest
of the track is sounding so these are what we came ,up with yo check out this new artwork that this
AI engine just made for our new song it's crazy,foreign,biggest drops of 2022. final song to
listen to before leaving the Earth ,I have challenged my subscribers to sing over my
tracks and this is the best trying my new track ,first time in a legendary club and this is the
reactive this is the best part about being a DJ ,thank you if you're enjoying the video up to now
please consider subscribing it really helps a tone ,to create videos like this let me quickly explain
how the Instagram ads work all of those ones are ,different ads then it comes to targeting and you
start by demographics for example let's say age ,between 25 to 35 males they live in New York and
then you'll get their interests like no and then ,you find your behaviors let's say people who buys
tracks on beatport and then you can Define custom ,audience like people who have seen my Instagram
and the main idea is creating this different type ,of audiences because you don't know which one of
these would really enjoy your ad and once you have ,done that you cross match all those different
ads the main target over here is finding the ,perfect matches least cost to
After seeing the second section, I believe you have a general understanding of instagram ads
Continue the next third section about instagram ads
Comment CRÉER Des Publicités INSTAGRAM ADS en 2023 ?
Comment CRÉER Des Publicités INSTAGRAM ADS en 2023 ?
alors si tu veux faire plus de ventes,plus de chiffre d'affaires plus de,prospects grâce à la publicité Instagram,et bien tu as de la chance parce que,aujourd'hui je vais te montrer,directement sur mon écran étape par,étape comment créer et lancer une,publicité Instagram efficace et rentable,c'est parti,salut à toi c'est Illia c'est j'espère,que tu es en forme rapidement avant de,commencer si ce n'est pas encore fait,n'oublie pas de t'abonner et à me,laisser un petit like ça m'aide vraiment,à décoller cette chaîne alors la vidéo,d'aujourd'hui peut paraître similaire à,mes précédentes sur Facebook Ads mais,vraiment il faut faire la part des,choses Instagram et Facebook ces deux,plateformes différentes donc au niveau,des paramétrages on va utiliser des,choses qui sont différentes au niveau,d'Instagram parce qu'on a plusieurs,formats on a le format sur le fil,d'actualité on a le format vertical pour,les stories et les réels mais juste pour,mettre les choses au clair on va pas,utiliser le bouton booster une,publication qui va apparaître sur,Instagram par exemple ici tu postes,quelque chose mais on va utiliser le,business manager de Facebook parce que,comme tu le sais déjà Facebook et,Instagram à part si elle a la même,entreprise meta et donc ils ont un ici,qui s'appelle le business manager qui va,nous permettre de lancer des pubs que ça,soit pour Facebook ou pour Instagram,donc c'est centralisé dont le même,endroit et pour ceux qui se demandent,pourquoi on va pas utiliser la pub,native par exemple booster une,publication il y a tout simplement parce,que on est vraiment très limité au,niveau du ciblage et au niveau de la,data qu'on va collecter derrière donc on,peut pas tester savoir quels sont les,résultats de telle créative de,telsiblage etc donc en fait on va perdre,beaucoup d'argent et voilà Instagram ils,ont mis ça en place juste pour voilà,gagner l'argent des petits,annonceurs débutants qui ne savent pas,comment s'y mettre et donc aujourd'hui,on va le faire d'une manière,professionnelle avec le business manager,donc tu dois déjà l'avoir avant de de,commencer à lancer tes publicités si tu,l'as pas encore et bien j'ai déjà fait,une vidéo qui va apparaître ici quelque,part qui te montre comment créer un,business manager donc maintenant on va,passer sur mon écran donc là comme tu,peux voir je suis sur le business,manager et la première étape avant de,faire n'importe quoi on va connecter un,compte Instagram professionnel à notre,business manager donc en fait tu dois,déjà avoir un compte Instagram s'il est,pas encore professionnel tu peux le,switcher en mode pro et on va venir ici,au niveau des comptes Instagram et puis,on va tout simplement cliquer sur le,bouton Ajouter hop et puis voilà,associer votre compte Instagram et puis,voilà tu vas tout simplement suivre les,étapes il faut te connecter avec tes,identifiants moi je vais pas le faire,parce que j'ai déjà connecté mon,Instagram donc en fait c'est pas,obligatoire d'avoir un compte Instagram,juste une page suffit mais je te,conseille vivement d'avoir vraiment un,compte insta comme ça les gens vont voir,que voilà tu es une entreprise,professionnelle qui a un compte,Instagram comme ça il pourra cliquer sur,ta photo de profil ensuite tu vas tout,simplement cliquer sur Ajouter des,ressources et là tu vas associer le,compte publicitaire ajouter hop et puis,là c'est bon donc maintenant on va,passer directement au niveau du,gestionnaire de pub donc c'est l'outil,qui va nous permettre de créer nos,publicités donc ça se présente comme ça,on a la partie campagne donc c'est là où,on va créer notre campagne publicitaire,ensuite l'ensemble de publicités aussi,appelé l'athset en anglais c'est dans,cette partie là qu'on va mettre le,ciblage quels sont les gens qu'on veut,cibler ainsi que les emplacements et,puis là au niveau de la pub c'est là où,on va mettre nos visuels que ça soit des,photos des vidéos c'est ce qu'on appelle,également les créatives donc on va,commencer directement avec le bouton,Créer,et puis là on va choisir l'objectif de,notre campagne donc si tu veux juste,grossir ton compte avec tes followers là,tu peux utiliser trafic pour attirer des,déclics sur ton profil mais la plupart,du temps va utiliser soit prospect si tu,veux générer des leads ou de,l'interaction si tu veux avoir des,messages d'ailleurs j'en ai déjà fait,une vidéo sur des messages les dn pour,avoir des prospects sur ton DM,directement elle va pas être quelque,part ici tu peux l'avoir juste après,soit la plupart du temps va utiliser,l'objectif vente pour diriger vers une,fiche produit voilà si tu as un site,e-commerce pour générer des ventes,directement ouvert un tunnel de vente ou,un tunnel de capture de prospect voilà,un autre prénom email etc donc là je,vais faire comme si j'ai une boutique,e-commerce qui vont des bagues donc,c'est des bijoux pour femme qu'on va,cliquer sur Continuer donc là j'ai donné,un nom à la campagne donc campagne bague,insta et puis là on va garder tout ça,par défau
After seeing the third section, I believe you have a general understanding of instagram ads
Continue the next fourth section about instagram ads
Ultimate Instagram Ads Tutorial for Beginners (2023): Step-by-Step Process For Running Instagram Ads
Ultimate Instagram Ads Tutorial for Beginners (2023): Step-by-Step Process For Running Instagram Ads
hello you wonderful humans and welcome,back to the channel if you're new to the,channel we or me just for today are from,High season a social media agency that,helps business owners entrepreneurs and,marketers step their social media game,up and break the algorithm today by,popular demand by our insights by our,comments from you I am finally doing an,upgraded and I'd say a more,comprehensive video on how to use,Instagram ads and more importantly how,to optimize your Instagram ads for high,performance now an important note I'll,be saying Instagram but this also,applies to Facebook as well since,they're under the same company under,meta and you'll be using meta ads,manager and if you have been wondering,whether or not you should be running ads,on Instagram and you're hoping to get a,bit of insight yes you should I've been,running ads for over seven years and the,amount of impact that they've had on our,clients in terms of the results we've,seen is incredible ads are very powerful,they help you drive sales in your,business they help you increase your,brand awareness they help you reach your,target audience they are the way to,break the algorithm and get to the exact,person that you want to so that you,could drive the objectives that you want,for your business so I'm not going to go,so long into this intro we're going to,Dive Right In but I do want to let you,guys know that we did create an,Instagram ads checklist that's going to,be in the description box below it will,help you as you go through this video so,if you want to take a pause and go,through and download it it'll help you,when we're going step by step through,this so without further Ado let's talk,about how to create a high performing,Instagram or Facebook ad and stick to,the end because I'm going to give you,some of my favorite tips and hacks and,secrets to make sure that your ads are,performing well let's get started okay,so everything that's happening today and,all good things and good ads happening,ads managers so here I am with ads,manager on my screen here now this is,obviously an account that I'm not using,it's just like a specific account in,order to create tutorials like these I,just want to make it clear okay ads,manager is where powerful ads happen and,that's where you're able to optimize for,the best performance so if you want to,run a very good well optimized ad that,has to happen in ads manager not the,Boost button okay if you want me to go,into another video and explain the,differences between ads manager and a,boost button just let me know in the,comments below and I'll cover that but,that is not where you want to be so in,order to access your ads manager you're,just going to go to facebook.com add,slash manager and the first thing that,you'll do is set up your ad account so I,won't spend too much time in this,because it's a little bit administrative,but what you do is you go to the ad,account settings and that's where you're,going to be adding in your time zone,your location your credit card details,and all your other key information if,you need to have any AD account roles,that's where you would add them in and,then you'd open your payment settings,and that's where you're able to enter,your credit card information or any,credits any of those things that you,have so that you're able to start,running ads so if you're watching this,video and it's your first time running,ads pause here go and set yourself up,add all those details in or you can just,choose to continue and just watch,through for this first time absorb it,and then come back set everything up and,then go step by step with me through,creating your ad all right so let's say,you are completed with this what you're,going to do now is go into ads manager,now did you all know that these three,lines so that's what you're going to hit,you're going to hit the three lines but,did you all know that those three lines,were called like a burger this is,something that our web developer told us,and I didn't know that that was back in,the day I always just said three lines,but anyways you're gonna hit the three,lines in the or the burger in the top,left corner there and you're going to,navigate to ads manager so I'm an ads,manager now that's just loading up and,they're probably going to tell me again,that I need to set up my payment account,maybe it'll pop up maybe well yeah it is,okay so every ad has three parts right,there's the campaign there's the ad sets,and there are the ads so that's how your,ads are all going to be segmented out so,you'll see here when you're actually,looking at the campaigns there are,included here the campaign is where your,ad objective is chosen it's really where,you're deciding what you want your ad to,achieve and based on what your,objectives are then you'll see ad sets,ad sets is where you're telling meta who,you want your ad to be seen to that's,where you're letting them know what the,budget's going to be and that's where,you're also deciding on your placement
After seeing the fourth section, I believe you have a general understanding of instagram ads
Continue the next fifth section about instagram ads
I Found the BEST Way to Run Instagram Ads in 2023
I Found the BEST Way to Run Instagram Ads in 2023
if you've ever run Instagram ads and it,didn't go so well it's probably because,you were just blending in with every,other Advertiser with no real strategy,before you do that did you know that,there's a better way to run Instagram,ads that are going to get you much more,profitable long-term results and spend,way less of your money well I found it,and in this video I'm going to break,down my exact strategy so you can get,your results from this to this using,just one ad type in a very affordable,budget and the reason this ad strategy,works so well is because it plays into,actual human psychology and known buying,Behavior,the big mistake that most small,businesses make when it comes to,advertising on Instagram is they run an,ad to a cold audience who doesn't know,them yet asking for a sale or for their,email address but the problem is buying,decisions just aren't made that quickly,so you end up spending a lot to,advertise to people who just aren't,worth the money because they aren't,ready to buy yet they're not warmed up,to you as a business yet so how can we,reach those same people for a lot less,money that's what this video is all,about I call it the omnipresent reels,strategy omnipresent just means showing,up over and over again in a smart,sequence of ads that consistently put,you in front of your target audience,more often than your competition and it,mimics the way people might naturally,find you online gradually getting to,know like and trust you this sequence,just puts it all on hyperdrive helping,quickly move people from never heard of,you before all the way through I'm ready,to take my money now Meanwhile your,competition will just fall away into the,sea of mediocre Instagram advertisers,banging their heads on the propeller of,negative Roi and this strategy works,best using the Instagram reels ad,placement it's where the most eyeballs,are on the platform right now since it's,what Instagram's pushing the most,they're no longer an image sharing app,they're in this short form video,business and they want you to be making,reels so if you give them what they want,they'll reward you with more views for,less money now this is a two-phase,strategy so phase one involves just a,single specific real ad designed to,attract your ideal customers and then,phase two involves a specific variety of,reels each created to hit on a different,psychological trigger that all add up to,your prospects feeling like they know,you and what you can do for them so this,works dramatically better than just,throwing out a single ad asking for a,sale and just hoping it hits because it,never does does so let's jump right into,phase one where we'll create what I call,your magnet ad so this ad shouldn't even,remotely resemble an ad okay it isn't,going to mention your business or your,paid services at all the only goal of,this reel is to attract the right people,who would be perfect customers and get,them to watch at least part of your,video and to get everyone else to just,swipe on past and the way you're going,to do this is to Simply create a really,short clip that's closely related to,your business Niche that either informs,or inspires on that topic then the idea,is anyone who's interested enough to,watch it would likely be your perfect,customer so what could this video be,about first of all you don't need to,dance or point or dance and point or,follow any of the latest trends from,Tick Tock in fact I would definitely,advise against going with anything,trendy because those Trends change all,the time and the beauty of this strategy,is however green it's designed to be so,you should be able to create the,sequence just once and have it last you,for a year or more and in case you're,stuck for ideas here a great all-purpose,prompt for your reel would be to think,of your ideal customer's biggest problem,or stumbling block that's in their way,right now then just make a short video,giving them the one piece of advice or,the three tips or the truth behind the,common myth that's standing in their way,the idea is you're inspiring them that,what they want is possible and maybe,you're even giving them a shortcut to a,quick win that they can achieve on their,own for instance if you're a window,cleaning company you might start out,saying something like if you can't keep,the outsides of your second story,windows clean here's a secret trick you,can use then you'd simply teach them the,trick or the three tips or give them the,best expert advice on your subject now,this is the part I always get the most,questions about in the comments so come,back to me here you're going to want to,choose the engagement objective at the,can campaign level then when you get to,the ad set level they're going to ask,you to set your conversion location,you'll choose on your ad and then under,engagement type you'll choose video,views then when it comes to budget I,recommend starting out setting this,right around 10 or so this is going to,be enough to start building your custom
After seeing the fifth section, I believe you have a general understanding of instagram ads
Continue the next sixth section about instagram ads
How to Run Ads on Instagram - Complete Instagram Ads Tutorial
How to Run Ads on Instagram - Complete Instagram Ads Tutorial
everyone in today's video i want to show,you how to,run a successful instagram ad in the,previous video i showed you how to,create the actual ad itself,it was a video ad that we created from,scratch if you haven't watched that,you could watch that after this video it,walks you exactly on what platform i use,and how i create my videos right on the,computer here without really any,technical knowledge,but this video is focused on creating,the ad itself,targeting people running the actual,creative on the ad,titles descriptions everything you need,to know is covered in this video,for instagram ads now i mentioned this,before,in the other video but do not use,instagram,app to run ads if you have a business,account you'll see this promote,icon right here and you could do that,but it's very limited,i only do that when i only have my,mobile phone and i want to run a quick,ad and not spend a lot of money,a lot of the information on targeting a,lot of the ways you really optimize,an ad is not built into this it's built,into the facebook ad,platform that i'll show you in this,video on how to use facebook and,instagram are the same ad platform,facebook owns instagram they bought it,way back in 2012,so it's all the same the only thing that,changes between facebook ads and,instagram ads is the creative of the ad,how you lay out that how you make that,and then where the ad gets placed at the,end of the ad creation process,i'll show you all this step by step so,it's a lot more clear,rather than me talking let's jump in the,computer here and set up our instagram,ad,to get started with instagram ads go to,business.facebook.com,this is the place where we're gonna set,up our ad accounts,it does say facebook but as i mentioned,facebook and instagram are the same ad,platform,and the reason why i want you to set,this up the business manager,is this is going to allow you to run,more than one ad account,personally you get one ad account and,even if you only plan to running one ad,for one business,this is still the best workflow you,could later request,access to other pages for from different,ad accounts,and you could assign permission to other,people to help you with your ads too,and this is just the typical workflow of,running ads on facebook and,on instagram go ahead and create an,account here,i covered this in a different video i'll,put that video link in the description,and i'm going to log into my account,here so i could show you the next step,and this is typically the next page,after you set up your ad account your,business manager account,and what we want to do is we want to,create on more tools over here and go to,our ad manager this is where everything,is going to take place,inside of ad manager now if you don't go,this route through the business manager,and you just do this from your personal,facebook account here i'm on a personal,facebook account,you could press the plus sign here and,then you could press ads,but this actually shows you a different,setup process that i'm going to show you,everything's applicable but this is just,more limited than,the workflow that i'm showing you so if,you can follow along so you come to this,page,and i'm gonna walk you through this page,here all right let's go through creating,our instagram ad and remember this is,also gonna show you how to make facebook,ads too so it's all,in one and it's basically laid out,in three sections and i'm going to walk,you through each one,at the top level you have your campaign,and then inside of that you have ad sets,and inside of ad sets will,have our actual ad so let's see what,each one is going to get us so,let's start with campaign and to create,one we just press,create right here and this is the,campaign,objective that you need to choose here,now i'm going to walk you through a few,of these,but almost every time that i use this,i'm going to choose,traffic as my campaign objective,this basically means if you go over the,eye it's going to show you,i'm going to send people to my website,that's,what my goal is for running this,instagram campaign,now if i'm selling a digital course,which i am in this case or if i'm,selling a,product or even getting information to,people this is a good one to choose but,i'll walk you through each one there's,three columns awareness,is just what it sounds like brand,awareness so coca-cola or big brands may,just do brand awareness you just want to,get your brand,in front of people same with reach you,just want to reach the maximum amount of,people,now brand awareness is a little bit,better because it actually shows you to,people that are likely to remember it,and instagram and facebook know a lot,about people on those platforms so this,is how it's able to know that,and reach is just if you wanted to be,shown to the most number of people,that you could reach now this is for you,if you don't have a goal and you're just,trying to get your brand's name,or logo out there or maybe you created a,video and you wanted to get it out th
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The BEST Instagram Advertising Strategy for 2022: Cheap & it WORKS!
The BEST Instagram Advertising Strategy for 2022: Cheap & it WORKS!
instagram's changed a lot over the past,few months and if you want to run ads on,it in 2022 you need a brand new strategy,that'll help you play into those changes,so you get more love from the algorithm,and much more profitable ads so in this,video i have got the single best,instagram ad strategy for what instagram,has evolved into which is,no longer an image sharing app right the,head of instagram actually came right,out and said that video is their focus,now specifically reels so,this strategy is all about using the,brand new reels ad placement in a smart,sequence that mimics the way people,might naturally find you online,gradually getting to know like and trust,you the sequence just puts it all on,hyperdrive helping quickly move people,from,never heard of you before all the way,through i am ready let's do this and as,my friend and facebook ads expert amanda,bond says ads just amplify what's,already working or not working in your,business so,if you've got an offer that you know,people want,this is the missing piece that's going,to help you scale it way up and i do,have a simple version to start with and,a slightly more involved version that,you can build to once you're more,comfortable and see that everything's,working so we're going to start simple,get a little fancier later on in the,video okay so here's the big mistake,that most small businesses make when it,comes to advertising on instagram or,facebook for that matter they run an ad,to a cold audience who doesn't know them,yet and they ask for a sale or for their,email address you know they choose a,conversions objective which does seem,like the best idea right after all you,want instagram to find you people who,are most likely to convert into paying,customers,but the problem is buying decisions just,aren't made that quickly so you end up,paying a lot of money,because let's face it conversion ads are,the most expensive objective ad you can,run,and they advertise to people who just,aren't worth spending all that money on,because they aren't ready to buy yet,they're not warmed up to you as a,business,yet so how can we reach those same,people for a lot less money that's what,the sequence is really all about so,we're going to create two levels of real,ads not just a one and done so let's,just get right into this so for our,first level you're going to create what,i call the magnet ad and here's the,thing i don't really want you to think,of this like an ad at all right this,reel will never mention your business or,your paid services your single aim here,is to simply attract the right people,who would be your perfect customers and,repel all the wrong ones you know like,magnets do that's the name here and the,way you're gonna do this is to simply,create a really short clip that's,closely related to your business niche,that either informs or inspires people,on that topic then anyone who's,interested enough to watch it would,likely be your perfect customer so now,let's just get into the specifics of,what this clip should be right so first,of all i want to shake off this myth,that reels need to look like this,right you don't need to dance and point,i'm dancing i'm pointing to make the,point,you don't need to do that and you,certainly don't have to follow the,latest trends from tick tock so if you,want to do it that way you certainly can,right if that's your thing do it but if,your reel has good information that's,delivered in an engaging way which can,often mean you just speaking directly to,camera with a good amount of enthusiasm,and energy,uh the right people will be interested,in getting that information i've,honestly never seen one of these you,know dancing and pointing videos that i,think nails the material any better than,if they were to just say it so not to,mention if you get caught up in the trap,of following all the trends and tick,tock,those trends change daily right unless,you're gonna make advertising on,instagram your new full-time job,you don't have time to keep up with all,that and in case you're ever stuck for,ideas here a great all-purpose prompt,for your reel would be to think about,your ideal customer's biggest problem or,stumbling block that's in their way,right now then just make a short video,giving them the one piece of advice or,the three tips or the truth behind the,common myth that's blocking them from,getting what they want right the idea,here is you're inspiring them that what,they want is possible and maybe you're,even giving them a shortcut or a quick,win that they can achieve on their own,through your advice and i know examples,help so you know let's say you're a,wedding photographer you might want to,show three couple poses that nobody else,is doing or if you're a chiropractor,bust the myth that you know they'll need,to keep coming in for life once they've,gotten started with you or if you're a,life coach you could share the secret to,having the most productive morning ever,so now let's talk logistics right how do,you make this h
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