ARE INSTAGRAM HASHTAGS DEAD IN 2022? | Are Hashtags Still Relevant? What is the best strategy?
hashtags on instagram have changed and,evolved so much in the past few years,which means the hashtag strategy you're,currently using is probably outdated if,you're looking for a brand spanking new,strategy for 2022 you've come to the,right place because in this video i'll,be answering frequently asked questions,like are hashtags dead do we even need,to use them moving forward and even the,practical how many hashtags should you,use when you post should you put them in,the captions or the comments all of that,will be answered in today's video,what's up friends i'm milly i'm an,influencer coach and welcome back to,basically my netflix show where you get,weekly videos from me every wednesday,teaching you the latest strategies for,how to grow your brand business and,social media as an aspiring influencer,and every sunday where i take you behind,the scenes of what it's like to actually,run a business as a youtuber and,influencer myself as always timestamps,and resources will be in the description,down below because i value your time and,you already know where you're here so,let's get into it okay so i feel like,for you to really understand how,outdated your strategy might be we need,to go back in time a little bit i did,some digging on google to find some of,the most popular hashtag articles in,2016 to see what was being taught back,in the day and came across this article,hashtags are essentially a way to tag,your photo and throw into a,chronological pool of other photos and,videos that have used the same tag this,allows other users to find photos of,similar interests or in the same niche,for example if you're a photographer and,want to find other portrait,photographers or photos then the,portrait hashtag should have photos of,portraits that other users have tagged,with their images so this is important,to remember hashtags were originally,created for photographers to find other,content photographers get photo,inspiration and make connections and it,worked for exactly that back then but,then,cue the influencers businesses and,entrepreneurs into the chat that,strategy,slowly but surely stopped working,leading us to today or more recently,april of 2022 head of instagram adam,asari went to his stories to answer the,question do hashtags help views this is,what he said not really they do help us,to understand what a post is about which,means it might be more likely to show up,in a place like a hashtag page for,instance but in general no i wouldn't,try to think of hashtags as a way to get,more distribution,basically he says not really he wouldn't,try to use hashtags as a strategy or way,to get more distribution we were taught,through the ultimate game of telephone,that the right hashtags or combination,of hashtags will expose your brand to,large and targeted audiences which is,just not how it works anymore there's a,new sheriff in town y'all and the laws,are different so to answer the question,are hashtags dead the answer no but the,way we've been using them is dead now,maybe you're wondering if hashtags don't,help with getting more views then why,use hashtags at all well really you,don't have to use hashtags at all if,you're not aware instagram has started,to expand into more seo practices this,means they're making their platform a,little bit more search friendly similar,to youtube and tick tock where you can,look up a key phrase on their search and,explore pages and any post using those,keywords or key phrases will appear in,results i'm a huge fan of utilizing seo,strategies on your instagram because,that's what i teach and i have seen,students who have seen tremendous,results utilizing seo alone so if you're,interested in adapting seo into your,instagram strategy i do have a full,video here i know the term seo is a,little bit scary but don't worry i break,it down really digestible into,actionable steps that you could take,today so you don't have to use hashtags,but they do still work in the way that,they say they do nowadays hashtags are a,tool that you can use to categorize your,content to the algorithm why do you want,to categorize your content this is one,of the way instagram is able to better,connect users with what they're looking,for remember adversary didn't say,hashtags are pointless never use them no,he said they do help us understand what,a post is about which means it might be,more likely to show up in places like,hashtag page okay i kind of feel like,i'm explaining things but i want to,break it down how hashtags work you have,this post you use hashtags and it,doesn't perform well maybe it gets poor,engagement maybe zero reach so you're,like okay let me try it again new post,you use hashtags and this time it does,perform well or the engagement is higher,the reach goes up most people's,immediate thoughts here are oh i used,the right hashtags this time that's why,my post performed well when in reality,it's,because my content was performing well,on its own then instagram started to,suggest it and push it to
Let's move on to the first section of how many hashtags on instagram
Use These NEW Hashtags To Go VIRAL on Instagram in 2023 (NEW Instagram HASHTAG STRATEGY)
Use These NEW Hashtags To Go VIRAL on Instagram in 2023 (NEW Instagram HASHTAG STRATEGY)
if you've been seeing a decrease in the,amount of views that you're getting,right now on Instagram it's because,Instagram's best hashtags to be using,have recently changed now before you,start complaining and saying rob why on,Earth would they possibly do this or I,can't believe that they've done this,again you need to understand something,the reason that they've done this is not,to scare you away not to decrease the,organic reach the reason that they did,this is because they put something in,place that is actually more important,than hashtags and I'm going to share,with you at the end of this video and if,you're one of the early people that Tops,on this you're going to get more views,and more followers than you could have,ever imagined especially if you're in a,crowded Niche that gets a lot of traffic,now all of that being said if you skip,just one part of this video it's going,to be the reason that you're not,successful on Instagram right now and,you fail to get the followers or the,views that you want or to continue to,get the followers of the views that you,might have gotten in the past before,they change the best hashtag strategies,for you to be doing in fact I just,helped this Creator gain a hundred,thousand followers this Creator 50 000,followers in this Creator 30 000,followers in just a 30-day period and,the only difference between where they,are and where you are right now is that,they've simply implemented the tips that,I share with you in this video which are,the best hashtags use right now first,and foremost the first hashtag strategy,you need to make sure that you're using,is three to four hashtags now you're,probably wondering Rob what hashtag,should I use should I use Niche specific,hashtags post specific hashtag broad,hashtags training hashtags what on Earth,should I do how do I even know what,those hashtags mean and before I can,share that with you I need you to smash,that subscribe button if you want to,grow quicker on Instagram Tick Tock or,YouTube I literally upload a video about,how to run these platforms every single,day in addition to that I created a free,Instagram growth course so you could get,at the link in the pin comment below,it's going to share with you things like,category on Instagram right now and how,to turn your viewers into followers,which I know so many of you want to do,again 100 free it has things in it that,we don't have time to cover in this,video so please make sure you get into,it at the pinned comment below now there,are three hashtag strategies that you,need to be using right now I just give,you the first one three to four hashtags,and I need to make sure that you,understand something there's so many,hashtags mistakes that small creators on,Instagram make that we're about to cover,because if you continue to make these,mistakes one I'm going to rip all the,hair on my head out and two you're not,going to grow on Instagram or get the,views that you want to be getting so the,first hashtag mistake I see so many,creators make putting hashtags in your,comments do not do this hashtags go in,your description more specifically they,go to the end of your description do not,be writing a paragraph and then put some,hashtags and then write more text that,is not what you need to be doing they go,at the end of your description they do,not go in your comment section in fact,creators that are putting hashtags in,their comment section their videos are,actually getting throttled why because,Instagram thinks that you are spamming,your own content with different hashtags,and different keywords and different,things that is not how that works do not,put that stuff in your comments section,the second thing using a relevant,hashtags if you look at how Instagram,actually uses hashtags right now it's,incredibly simple I'm going to share,with you in just a little bit but for,right now know that using a relevant,hashtags decrease your views decrease,your followers and decrease the,potential of your videos getting shown,to other people and by the way if you're,not creating only reals content right,now on Instagram you are making a huge,mistake one of the biggest mistakes that,you could ever make on Instagram because,it is easier to grow on Instagram right,now than it ever has been for because,Instagram is changing it is not a photo,app anymore the CEO of Instagram,literally came out and said that it is,not a photo app so stop uploading photos,you should be uploading reels only now,before you start complaining why they,have to change why don't they get back,to photos you can Implement photos into,your reels I have so many videos on how,to do this you can literally make a,three to five SEC video you can use,different templates the format in which,you do it has changed yes but the,ability for you to still get views or,things like that has not changed at all,so please make sure that you actually,look into those things before you start,complaining in the comment section below,now the third mistak
After seeing the first section, I believe you have a general understanding of how many hashtags on instagram
Continue the next second section about how many hashtags on instagram
2023 Instagram Hashtag Guide - How Many Hashtags To Use 2023
2023 Instagram Hashtag Guide - How Many Hashtags To Use 2023
so Instagram loves to confuse us and,especially when it comes to hashtags and,how to use them for a long time their,advice was to use all 30 because they,give you 30 to use and then somehow it,randomly changed to three to five and,then there's some people out there,saying that there's no point to use them,because they don't do anything well we,want to end the confusion for you once,and for all and as the hashtag experts,we have the most experience and data to,give you the best information to dictate,how you use hashtags on Instagram so,today in this very video we will be,answering the age-old question how many,hashtags should I use and how should you,find those hashtags let's get into it so,this whole confusion really started when,the creators account directly from,Instagram released a post not that long,ago saying to use three to five hashtags,that made everyone so confused people,panic they Rush the streets because they,just didn't know what to do anymore and,they were confused but to clear your,confusion it's really important to,understand why they said to do that for,one they really want people to use,relevant hashtags it makes their job so,much easier to get content in front of,the right people two they wanted people,to stop spamming irrelevant hashtags and,by cutting it down to three to five it,makes it really hard to do that because,there just isn't the real estate for it,so that's why they did it they basically,made it foolproof for people to use very,specific hashtags but since you can rank,on all 30 why wouldn't you do that when,you can find 30 relevant hashtags and,based on our users and all the data that,we collect we consistently still see,that those that are using more relevant,hashtags across their content experience,the best results from hashtags more,reach more Impressions more followers,all from the use of hashtags and people,are still seeing crazy results from the,use of hashtags but to do that you need,a strategy that you can do consistently,to make this happen for you and here are,three tips to easily put your hashtag,strategy together one relevant tags I've,said that a hundred times at this point,but I'm going to say it 101 times,because it is so important relevancy,dictates everything when it comes to,hashtags and it only makes sense there's,two things that dictates ranking on a,hashtag first Instagram uses AI to see,what's actually in the content like the,physical picture or video to see what it,is and then they also scrape through the,caption and the tags to determine what,the video is so if you use an irrelevant,hashtag on a piece of content even if,they were to give you a chance to rank,it there the feedback they will then,receive from people seeing that content,with that irrelevant hashtag is going to,be so poor that you will never stay or,rank there plus you're making it so much,harder for them because you're confusing,them with irrelevant hashtags so,relevancy all the time please relevant,relevant relevant please but the second,tip for putting your strategy together,is that you can still get clever with,using relevant hashtags and here are,some things that you can think about to,expand the tags that you can use that,still makes it relevant to each piece of,content and I actually forgot to mention,that in the previous tip relevant to,each specific piece of content not just,the kind of content you post but each,individual post all the tags are using,on it should be 100 specific and,relevant to that piece of content that's,where a lot of people go wrong but you,can get creative by looking for and,finding relevant tags based on locations,of your content Brands interests and,anything else really related to that,piece of content I always think like,this what is a hashtag or a keyword that,I could attach this piece of content,that I know if someone found it through,that keyword they they'd be happy that,they did because it's what they were,looking for that helps me out so much,with research which brings me to my,third tip which is to use a hashtag,finder most people's biggest complaint,when it comes to hashtags that just,takes too much time to find the right,text that's where we come in we hear a,flick are the hashtag experts and we are,famous for our hashtag research tool is,the easiest way to find custom tailored,hashtags that are very specific to your,account and ones that are far more,likely to bring you success given the,size of your account and the kind of,Engagement that you receive on your,content and if you haven't tried our,hashtag research tool yet I highly,highly recommend it and you can access a,free week trial using the link in the,description box down below it'll make,finding right hashtags so much easier,and you'll start to see the results that,you can get from using the right tags in,a strategic way which brings me to the,final tip of a hashtag strategy is to,avoid using tags that you shouldn't be,using because using the wrong tags can,actually hurt you not just from
After seeing the second section, I believe you have a general understanding of how many hashtags on instagram
Continue the next third section about how many hashtags on instagram
THIS IS HOW MANY HASHTAGS YOU SHOULD USE ON INSTAGRAM | Instagram Hashtag Update 2023
THIS IS HOW MANY HASHTAGS YOU SHOULD USE ON INSTAGRAM | Instagram Hashtag Update 2023
hey guys welcome back to the channel if,you're new to the channel we are tiffany,and craig from high season a social,media agency that helps business owners,marketers and creators step up their,social media game and break the,algorithm and now we're really talking,about the algorithm in this video,finally this is the long-awaited video,you have all asked us about this this,has been our number one question,probably a top three question for sure,easily over the last uh few months a lot,over the last six months and it's how,many hashtags should you be using on,your posts on instagram now six months,ago instagram released this they dropped,this groundbreaking,groundbreaking post yes you know it's,like ios press release as we like to say,basically it basically it's like an,instagram press release on how many,hashtags you should use per post so we,actually covered that video here,um the overall piece of it that really,stood out and that really like shaked,everyone up was that they said that you,should use three to five hashtags per,post now us and many were team 30 this,was the first time we were hearing about,this three to five thing right um they,explicitly also said that like using 10,to 20 hashtags would not further,increase your distribution at all so,stick to that three to five this was,huge news huge and in your caption too,they said and in your chapter and they,also mentioned to put in your caption as,well so yeah this was huge news and of,course everybody has been asking us,about what we thought about it of course,we gave our initial thoughts but we,needed to test it for ourselves we did,not want to give you,information or any feedback on it,without actually having done it you know,exactly like a quantitative analysis,that we can actually,we run the numbers and be like this is,the results and we finally got to it,exactly so without further ado we are,going to jump into our thoughts our,research we're going to break down our,research for you scientists scientists,over here we put on our sciences hats,over here you know data analysts okay um,and we're gonna give you all the details,all the information on how many hashtags,you should be using on instagram based,on our research let's get started,okay so how did we approach it so what,we decided to do was take posts 40 posts,from our clients accounts and that's why,we're actually not going to release the,individual data points because they,aren't really ours to share so we're,keeping their privacy nice and tight,there but basically what we did from,october 2021 after the announcement we,took the last 20 posts with 30 hashtags,and then we took the newest 20 posts,with three to five hashtags and we,actually ran the data point so that,meant going into the insights on each,individual post where it says view,insights and we actually took the,impressions from hashtags that was the,key number that we ran with here and we,did it manually for all of those posts,for the latest 20 posts we actually,really kept in line with what instagram,suggested was to use the mixed volume,hashtag so mostly the nation what we,would call the medium which we have,talked about at length in this video,here we didn't change up the strategy,because we did want to actually,empirically see,how it performed in comparison to what,we used to do which was use our,hashtag strategy in that video as well,where we broke it down into 30. so we,did exactly what instagram said and we,also put it in the caption as opposed to,the comments so we did not deviate from,that so we can actually get an accurate,representation of the two approaches i,will say the three to five is cleaner,way cleaner so that's the thing too so i,did like the aesthetic first i did it,but yeah i do but technically aesthetics,matter but like the optimization matters,but i did like the yeah i did like the,look of it yes i agreed so one key,consideration here though is that we,left out instagram reels and that's just,because instagram is not reporting those,insights in terms of how much reach your,hashtags are getting so that's something,to consider that we also want to just,include in our data points here and to,add to that some posts actually had no,reach or no impressions i'm sorry from,hashtags so if there was actually no,data there we would skip that post in,the end we found that using 30 hashtags,drove 600 percent more impressions on,the post versus posts that had three to,five hashtags only yes that is to say,using 30 hashtags provided more reach on,the post yes compared to three to five,so that is your answer in terms of what,we saw yes when we tried to compare,these posts to see if using three to,five hashtags was either the same either,better that was one thing we want to see,is it better for some reason and really,it kind of makes sense where it's just,like the more hashtags you're using the,more reach you should get in the,comments people had a lot of theories,and that was super interesting um and it,could have been any of
After seeing the third section, I believe you have a general understanding of how many hashtags on instagram
Continue the next fourth section about how many hashtags on instagram
Use This NEW Hashtag Strategy To Go VIRAL on Instagram in 2023 (NOT WHAT YOU THINK)
Use This NEW Hashtag Strategy To Go VIRAL on Instagram in 2023 (NOT WHAT YOU THINK)
the first hashtag strategy that you need,to be implementing on Instagram right,now to go viral is one to two hashtags,now the reason that you want to use one,to two hashtags is because way too many,of you are putting way too many hashtags,you're putting 10 20 30 hashtags and it,actually ruins Instagram's ability to,see what audiences should be pushing,your content to you see the reason that,Instagram uses hashtags is to determine,who they should actually be pushing your,content to so if you use too little of,them AKA use none of them they have no,idea to push a content to and if you use,too many of them which I'm going to,share with you later on in this video,exactly how many you can use and it's,going to be the reason that it,completely dilutes Instagram's ability,to actually push out your content and,for a lot of you this is why you're not,getting views right now but in addition,to that there are two other practices,that you need to be implementing right,now which are going to be the best,hashtag strategies to be using in fact,the last hashtag strategy that I share,with you in this video is by far the,best one that you need to be using so,please make sure you stick around for it,but before we could dive into that I,need you to smash that subscribe button,if you want to go quicker on Instagram,Tick Tock or YouTube I literally upload,a video about how to grow on these,platforms every single day in addition,to that I created a free Instagram,growth course you can get at the link in,the pin comment below it's going to,share with you things like the best time,to be posting on Instagram right now,because that has also changed for 2023,and it could be a factor as to why,you're not getting views so please go to,the link in the pin comment below get,into it right now it is 100 free what,are you waiting for now before I can,tell you the other two hashtag,strategies so you need to make sure,you're implementing it I need to make,sure that you're actually choosing the,right hashtags because just using one or,two hashtags or the hashtag strategies I,share with you later it's not enough you,also need to make sure that you're,choosing the right hashtags for your,Niche because if you're not it's going,to be the reason that you're not getting,more followers or more views in fact,this Creator just implemented these,hashtag strategies gained over 10 000,followers in just a few weeks and this,Creator in over 70 000 followers in less,than 30 days and the same thing can,happen to you so when it comes to the,hashtags what you need to be doing is,focusing on the quality of the hashtags,that you're choosing you need to be,choosing hashtags that are actually,relevant to whatever you're posting,about and they need to have a lot of,reach behind them way too many creators,right now especially small creators are,listening to bad advice and essentially,what you're doing is creating your own,hashtag or trying to use small hashtags,in order to rank for it that's one of,the worst things that you could possibly,do what you need to be doing is going,after the big hashtags for two reasons,one they have the most audience behind,them so what does this mean it means,that Instagram knows that if you use,hashtag Fitness well then that's a huge,Fitness audience and that's your you're,trying to reach on top of that these,large hashtags a lot of people follow,them for example you might be following,the Cavapoo hashtag you might be,following hashtag Ferrari or whatever,the case is and essentially what's going,to end up happening is when creators use,that two things are going to happen one,The Reel is going to get pushed to that,audience or the second thing is that,those people that follow those hashtags,actually see posts from under those,hashtags on their feed and on their,explore page so what does this mean it,means that you're going to increase your,reach by actually using those larger,hashtags don't worry about ranking for,hashtags right now that is an Instagram,strategy that worked two or three years,ago it doesn't work anymore today so I,would not be focusing on it instead you,need to make sure you're using the,second hashtag strategy which is going,to be using five to six hashtags you,heard that right the first one one of,two hashtags the second five to six,hashtags and there's still one more that,is the best hashtag strategy if you want,to go viral right now especially as a,small account but before we could get,into that I need to make sure that you,are not making the mistakes that I see,so many creators making right now on,Instagram and part of that is not post,Instagram reels so many of you are still,not posting reels and you need to,understand something it is easier to,grow on Instagram right now than it ever,has been before you heard that right,easier now than it ever has been before,I know you have friends you have,competitors that blew up in 2022 there's,a bigger opportunity to blow up on,Instagram in 2023 because Instagram is,moving mor
After seeing the fourth section, I believe you have a general understanding of how many hashtags on instagram
Continue the next fifth section about how many hashtags on instagram
How Many Hashtags Should You Use on Instagram? Instagram Hashtag Strategy Update
How Many Hashtags Should You Use on Instagram? Instagram Hashtag Strategy Update
are you wondering how many hashtags,should i use on instagram we were two,which is why we analyzed 18 million,instagram posts so you don't have to the,hashtag debate is a hot topic should you,only use a few super niche hashtags,should you use 30 hashtags do hashtags,even work anymore there's a reason why,people always seem to be talking about,hashtags and it's because the rules are,always changing instagram just loves to,change things up according to a recent,post from instagram's creators account,users should use between three to five,hashtags and,yeah that was really surprising for us,to read that's exactly what we're going,to be talking about in today's video get,ready for all the instagram hashtag,updates how to find the right ones to,use how many you should be using and how,to optimize your hashtags so that your,content is actually getting seen,so,let's get into it,at later we actually analyzed over 18,million instagram feed posts and looked,at how the number of hashtags impacts,your reach and to our surprise we found,that using more hashtags typically has,the best results as you can see while,posts with 20 hashtags have the highest,average reach rate posts with 30,hashtags are really close too and,something else we found when it comes to,average engagement rate using 30,instagram hashtags per feed post results,in the most likes and comments our,takeaway,using three to five hashtags is not,gonna get you the same reach or,engagement if you were to use say 20 to,30 hashtags on your post,but of course everyone's going to have,different results so make sure to,analyze your own hashtags and how you,use them first to figure out what is and,what isn't working i'll get more into,how exactly you can see if your hashtags,are working or not later on in this,video,so we now know the more hashtags you use,the better,but,are you using the right hashtags,that is extremely important every,hashtag you use needs to make sense for,the content your account and who you,want to reach if you're still trying to,figure out what hashtags you should use,it's a lot easier to first break them up,into different categories just like this,but if you want to save some time like,we all do there are a few tools out,there that you can use to find the right,hashtags for your brand one of our,favorite tools is later's hashtag,suggestion tool it's a super easy way to,find hashtags to use based on what,you're sharing and similar hashtags in,your industry all you need to do is type,a hashtag into the tools search bar hit,suggest and then you'll get a ton of new,suggested hashtags to use if you want,some more suggestions on tools you can,use to find new hashtags i'll leave a,link above and in the description,the most important thing about a hashtag,strategy is that you can have fun with,this test out new niche hashtags try,broad industry ones and see what works,best for you just make sure that they're,relevant then you should analyze the,performance of your hashtag so that you,know what's working and what isn't with,laters analytics tools you'll be able to,measure how your hashtags are performing,including a breakdown of which are,driving the most likes comments saves,and reach on your instagram posts so we,actually have some more instagram,hashtag secrets to share that i didn't,get a chance to talk about in this video,but we do go through them in this video,so you're definitely going to want to,watch this video next see you later
After seeing the fifth section, I believe you have a general understanding of how many hashtags on instagram
Continue the next sixth section about how many hashtags on instagram
How to Use Instagram Hashtags for Maximum Exposure
How to Use Instagram Hashtags for Maximum Exposure
- Instagram hashtags are one of the,most misunderstood
features on the platform.,So many people do what
I call the spaghetti,against the wall and
hope it sticks tactic.,And we've all seen those bad mistakes,where they're using #kimkardashian,and #love in hopes of getting
found by a ton of people.,But there's a much better
way to be strategic,with hashtags for your business,,and we're gonna unpack
all of that, coming up.,(reflective music),We all know that hashtags are
the secret sauce on Instagram,,but how many should you use?,Where should you use them?,Which ones should you use?,In this video I am gonna share,with you my super secret recipe,to not only get your
content found more often,,but to actually get more
followers and to get more sales.,And stick around to the end,because I'm gonna share with you,how to use very specific hashtags,that your audience is actually looking for,to ensure you get found
by the right people,for your business.,So when it comes to hashtags,
how many should you use?,You can use up to 30,,and anything beyond that
won't show up in search.,But your first 30 are free
to use however you want.,But should you use 30?,Should you use five?,Should you use 10?,How many should you use?,Personally I recommend
using at least 15 to 20.,Hashtags are a
use-it-or-lose-it-type tool,,meaning if you use the hashtags,,there's a chance you're gonna get found.,If you don't, there's no
chance of getting found.,So more is better in general.,Does that mean you should use all 30?,Go for it.,Use as many as you can use strategically,and in relevance to your business.,But I do recommend about
15 to 20 as the minimum.,Now I know you may be freaking out,'cause some people think that's a lot,and it's hard to come up
with that many hashtags.,You might be able to think of three,or four off the top of your head,,but how can you come up
with 15 to 20 hashtags?,That is where the super
secret recipe comes into play.,Here's the thing.,You wanna combine a variety of hashtags.,In order to figure out
how popular a hashtag is,,if you go into the search on Instagram,,go to the magnifying
glass, and start typing,in a hashtag in the search results,,it will tell you how
many posts are associated,with each of those hashtags.,So you're gonna wanna pick
three to five popular hashtags.,By popular, I define that as something,in the low- to mid-hundreds of thousands,,up to a million posts,
for a specific hashtag.,Anything over a million
basically becomes irrelevant,to you because it's so saturated,with content that the only thing,you're going to attract are spambots.,And we don't want that.,Then you're gonna pick three
to five moderately popular.,These are gonna be hashtags that fall,in the kinda high tens of thousands,into that mid-hundreds of thousands range.,And then you're gonna pick
three to five niche-specific.,These are super targeted specifically,to your industry, what you do,,the solution you provide, what
your customer is looking for.,And then you're also going to include,your one to two branded hashtags.,That alone, you're already
up to 12 to 15 hashtags,without even trying, so you can
easily get to that 15 to 20.,Now the key is to find relevant
hashtags for your business.,We're not gonna use
popular hashtags like #love,or #vacation, or something
that's super popular,that everybody is using, because it's,not related specifically to your business,and it's too concentrated.,Instead we wanna pick something,that is very specific to your industry,,to the content that you
specifically posted,,or what it is you offer as a solution.,So now that you've picked your hashtags,,you know you're gonna use
all of these different ones,,why does this work?,The popular hashtags
give you an initial burst,of activity from non-followers.,But within a matter of seconds,,maybe into minutes, your
content is gonna be buried,in the archives of those popular hashtags.,So moderately popular
hashtags are gonna keep,you active for hours into days.,So it keeps your content
still getting activity,and your audience is still liking,it as they login to Instagram.,So Instagram looks at your content,and goes, wow, your followers are liking,it consistently,
non-followers are seeing it,and liking it, you've
figured this whole thing out.,You're creating great content
that people really like.,And then what happens is, in
those niche-specific hashtags,,that very super targeted
topics that you chose,,you start ranking as
a top-performing post,,and top-performing posts can stay,in those top placements for months, even,,which means if somebody's looking,for that specific hashtag,
they go to that search result,,and you're one of the first ones,,if not the first one, they see in,that top-performing hashtag tab.,And what happens when they see that?,They click on your content.,They're now on your profile.,They follow you because they realize,that you're relevant to them.,You have a product or a service
that is valuable to them.,They may even email you or call you,if you
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Continue the next seventh section about how many hashtags on instagram
New Instagram Hashtag Strategy 2022 | Are hashtags still relevant?!
New Instagram Hashtag Strategy 2022 | Are hashtags still relevant?!
Here are 5 things you need to
know about hashtags in 2022! A ,lot has changed and if you want to know
exactly how to use Instagram hashtags, ,then this video is for you. I'm sharing the latest
info about them so that you can improve your own ,Instagram Hashtag Strategy and know whether
it’s even worth using them in your posts!,Ready? Let’s do this!,Hi my lovely people, it’s Natalia and welcome
back to my channel where I share super-actionable ,ideas on content creation for entrepreneurs and
creatives! There’s one question that’s being ,asked over and over and over again and it’s
ARE HASHTAGS DEAD IN 2022?! My answer is NO, ,for a short TL;DR but there are some
things you really need to know about them.,As always, let’s jump right into it!,1. Hashtags changed Let’s start with the absolute ,key point in this whole video - hashtags
are not what they used to be. A while back, ,hashtags were supposed to help us reach new
people outside of our own following. Nowadays, ,they are no longer this big source of reach, one,
because they mainly serve a slightly different ,function (that was always there by the way!) and
two, because we now have much better ways to reach ,non-followers. Instead, the hashtags of today are
primarily a way for the algorithm to recognize and ,properly categorize your content. They are also
there to help with search results and that’s where ,Instagram is definitely going. I have a whole
video coming up about Instagram SEO specifically, ,but you might have already noticed how the
search functionality has improved dramatically ,on IG and hashtags play a role in that too. Let me explain what this content categorization ,means. Imagine you post a carousel about a
recent wedding photo shoot you’ve done and ,talk about it in your caption. When you include
strategic, relevant hashtags in your caption, ,they can indicate to the algorithm what the
post is about, and potentially what audience ,this post should be shown to. And by the way,
at this point I should also mention that we ,should always include hashtags in our caption
and not in the comment as some of us used to, ,myself included. It was absolutely fine to do
it before, your post would be listed under that ,specific hashtag so it worked. Now, with the
SEO component being so important, hashtags ,need to be included in the caption to facilitate
search and allow for the content categorization. ,So no more first comment hashtags etc! When it comes to getting reach from hashtags, ,it absolutely is still possible but with the
era of Reels, I’d say the reach you get from ,hashtags is usually negligible. I still include
them for both reasons because I still get some ,reach from hashtags but I don’t expect to gain
traction because of them. I’d much rather focus ,on crafting a great Reel or nurturing my
audience through an educational carousel ,than crossing my fingers for a hashtag to rank.
It’s just not where the reach is at right now.
,Hashtags are also an important part of the
Explore page because they let you be identified ,by the algorithm within a specific category.
When you include hashtags in your captions, ,you have a chance of landing on the Explore page
and therefore be discovered by a specific audience ,that’s interested in a specific topic. In our
case, they may be looking for wedding inspo ,and your post can be shown to them in this way. Alright, I hope you understand now that hashtags ,are not dead on Instagram and they still
definitely serve an important purpose. That ,being said, I wouldn’t put too much pressure
on yourself to find the perfect set and obsess ,over them because this is not where the success
of your posts is going to come from. Instead, ,what makes or breaks your content is
its quality and your consistency on ,IG in general. So spend your time wisely and
instead of researching your hashtags for hours, ,make sure you understand your audience and
create the best possible content for them.,2. What hashtags to choose In short, you have to choose ,relevant hashtags. Now, I know, everyone
throws it around but what does it actually ,mean right? A hashtag that’s relevant means
it’s clearly showing what industry you’re in, ,what niche you’re targeting and what the post
is about. Going back to our wedding example, ,let’s say you’re a wedding photographer in London
and you share a post about elopement photoshoot ,ideas. You could include a location-based
hashtag like #weddingphotographerlondon ,and #ukweddingphotographer, a post-relevant
hashtag like #weddingphotographyideas and ,#elopementphotography to indicate a niche
for example. Obviously, this bit is going ,to be very individual and depend on your
business or the type of creator you are so ,it’s important to do your own research. Make
sure you watch the whole video because I’ll ,be sharing some of my tips on this and my
favorite tool for hashtag research too! ,So to sum up thi
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